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All blog articles

All blog articles articles

All blog articles
Apr 13, 2022
The guide to owned growth, according to regulated brands

These 7 regulated businesses, or “taboo brands,” rely on owned media instead of third-party platforms to build their brands.

SMS marketing in the UK

For many UK brands, SMS marketing brings up questions like: Is it legal? Is it effective? How should I use it? Learn answers to these questions and more.

Brand storytelling: 7 archetypes, 4 examples, 3 tips

Story-led marketing helps brands resonate with customers, and few do practice their storytelling ability better than these 5 fast-growing ecommerce brands.

The secret to scalable zero-party data

Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.

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Mar 23, 2022
Create birthday emails for subscribers

Create a birthday email with best practices in mind to gain customer loyalty. Increase retention with clear examples of how to do it in Klaviyo.

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Mar 21, 2022
Klaviyo’s updated multi-channel attribution model

Klaviyo has updated its attribution model to better coordinate multi-channel experiences.

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Mar 17, 2022
Five personalized marketing examples

Marketers translate data into customer experiences, and then evaluate those strategies with more data. But marketers who rely too heavily on third-party data face a lose-lose situation: inaccurate, expensive targeting or personalization that creeps customers out. “We have to move away from the creepy data collection that has been used in the past with third-party […]

Solution Recipe 8: How to create a custom multilingual unsubscribe and preference page in Klaviyo

Solution Recipes are tutorials to achieve specific objectives in Klaviyo.

More customization and extensibility

Read about the March Klaviyo feature product updates for new reporting, email and SMS communications, and data insights.