Composer
Composer is Klaviyo's AI marketing agent that drafts ready-to-send campaigns and flows complete with copy, creative, and segment recommendations from a simple prompt.
- AI campaign building
- On-brand copy
Klaviyo for
Run big-brand marketing with a small team
When a few people run marketing, campaign production leaves less room for strategy. With Klaviyo, you can draft campaigns from a prompt, let AI decide what each customer sees next, and measure what’s working.
Draft, send, and measure from one platform
How Klaviyo lets a team of one manage marketing like a team of 10
Explore Composer
Personalization
Personalization is Klaviyo’s AI decisioning layer, using RFM and predictive analytics to find each customer’s next move.
- Cross-channel
- Automated flows
Klaviyo Analytics
Klaviyo Analytics ties revenue back to the campaigns and channels that drove it so you can see what’s working.
- Revenue reporting
- Clear dashboards
The platform that lets a small team do more
A connected infrastructure linking AI-built campaigns, omnichannel automation, and revenue reporting behind the scenes.
Product | Capability | How it works |
|---|---|---|
Composer | AI campaign and flow generation | Composer references your product catalog, brand standards, and past top-performing sends. A single prompt is all Composer needs to build a complete campaign, including copy, creative, and audience segments, ready for your review in minutes. |
Personalization | Predictive decisioning | RFM and predictive analytics show you who’s likely to churn and what to recommend next. |
Klaviyo Analytics | Reporting and attribution | Built-in dashboards tie each sale back to the message that drove it and report revenue and engagement by channel and campaign. |
Hear it from our customers
Customer Spotlight
With Klaviyo, I can do things like define a segment of lapsed users that I want to re-motivate, send them a coupon code for $5 off their next purchase, and have dynamic content in the email that shows them book recommendations—and I can do all of that in a morning without having to talk to a single developer on my team and waste their time.
Dan Orkin, CMO, PangoBooks
Read the storyCustomer Spotlight
Without a doubt, Klaviyo is our No. 1 channel for everything. It’s the key driver of web traffic and conversions.
Mike Gilliland, Ecommerce director, Montana Knife Company
Read the storySmall business marketing FAQs
Learn how Klaviyo helps a small team run automated, data-driven marketing that competes with much larger brands.
Is Klaviyo good for small businesses?
Klaviyo scales from your first campaign through advanced lifecycle marketing. Composer drafts campaigns and flows from a prompt, while drag-and-drop builders and pre-built templates empower you to move fast without a developer.
Do I need technical skills to use Klaviyo?
No coding is required. Klaviyo lets you build and move fast with visual drag-and-drop builders for emails and flows, pre-built templates, and conversational AI through Composer. Connect your store, describe the campaign you want to send, and Composer drafts the copy, design, and segments for your review.
How do I know which campaigns actually make money?
You can use Klaviyo to compare your performance against anonymized benchmarks from peers in your category, so you understand what’s working and where you need to focus more attention.
What should an integrated marketing platform do for a growing brand?
It should run marketing from the same platform that houses all your customer data, with automation, dynamic segmentation, agentic AI, and reporting built in. Klaviyo handles email, text messaging, mobile push, WhatsApp, reviews, and on-site personalization with built-in AI, so a growing brand can coordinate their whole marketing program in one place as they scale.
Explore related resources
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Scaling marketing without scaling your resources
Get started
Learn about small business marketing in Klaviyo
See how a small team does marketing like a big brand with Klaviyo