Personalization that goes further
Advanced A/B testing, including personalized campaigns that pick the best variant per subscriber and optimize on revenue.
KLAVIYO VS
Why growing brands choose Klaviyo over Brevo
Brevo is a versatile, budget-friendly all-in-one tool. Klaviyo is the B2C CRM with rich data, advanced segmentation and AI, and event-based automation for the moments that drive revenue.
Why brands choose Klaviyo
Automation built for ecommerce
Robust, event-based flows for abandoned cart, back-in-stock, and post-purchase.
AI and integrations at the core
Klaviyo helps brands recognize more returning, known shoppers as browser cookies expire, so more visitors arrive already identified instead of anonymous.
Customer Spotlight
We've completely transformed our CRM and grown our revenue share year over year since we switched to Klaviyo.
Jaimie Weiss, Senior corporate director of growth and performance marketing, Proper Hotels
Read Proper Hotel storyPowering 205,000+ relationship-driven brands across 100+ countries, with 400+ pre-built integrations
Klaviyo vs Brevo, feature by feature
Feature | Klaviyo | Brevo |
|---|---|---|
Predictive analytics | Built-in predictive analytics like Customer Lifetime Value, churn risk, and next order date. | Advanced analytics are more limited and often tied to add-ons. |
Analytics depth | RFM, funnel, cohort, and attribution with Marketing Analytics. | No native funnel or cohort analytics documented. |
Automation | Advanced event-based flows and templates for B2C brands. | 7 templates and 3 native ecommerce triggers. |
Integrations | 400+ integrations. | Under 200 listed integrations. |
Visitor identification | extended_id helps identify returning visitors for up to a year. | No native equivalent documented. |
Paid ads | Sync audiences to Meta, Google, Pinterest, and TikTok. | Less documented paid ad activation depth. |
Ecommerce use cases | Strong out-of-the-box flows for cart, browse, post-purchase, price drop, and more. | More limited prebuilt ecommerce use cases. |
Multi-brand management | Portfolio tools support cross-brand reporting and asset cloning. | Sub-accounts are more limited and enterprise-gated. |
Product velocity | 250+ enhancements in 2025. | Fewer than 45 enhancements in 2025. |
Grow like these brands
30x
Good Protein saw 30x ROI in its first full month with Klaviyo email and SMS.
Here’s what your move looks like
First, bring your data in
Your subscribers and their history move into Klaviyo, so you start from a complete picture of each customer.
Then, you rebuild your key flows
Keep your current program sending while you recreate revenue-driving flows. Composer drafts them from your own data.
Go live when you’re ready
Once everything looks good, switch your sending to Klaviyo and move at your own pace.
Ready to move beyond Brevo?
Unify your customer data, run every channel from one profile, and see what earned the revenue.
FAQ
How do I migrate from Brevo to Klaviyo?
Your subscriber data moves into Klaviyo in a one-time sync, then your flows are rebuilt. The migration guide sequences it so your current program keeps sending while you set up.
Is Klaviyo a CDP or a marketing tool?
Both. Klaviyo combines a customer data platform, analytics, AI, and activation in one system, so your data and your messaging live in the same place.
Can I run SMS and email together in Klaviyo?
Yes. Email, SMS, RCS, WhatsApp, and mobile push run off the same customer profile, with combined reporting across the whole program.
Does Klaviyo support WhatsApp?
Yes. WhatsApp is a native channel in Klaviyo, alongside email, SMS, RCS, and push.
Do I need developers to run Klaviyo?
No. Klaviyo is built for marketer-led execution, with APIs and custom objects available when a technical team wants them.
Is there a free plan?
Yes. Klaviyo's free plan includes full multi-step flows, A/B testing, an SMS credit, and the integration library.
What kind of support does Klaviyo offer?
Klaviyo Academy, live training, the Help Center, the Community forum, and a strong partner network for custom projects.