The Klaviyo Approach

Your owned marketing resource

Latest articles

Explore our most recent marketing insights, advice, and best practices.
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Dec 11, 2024
What is revenue per recipient (RPR)?

Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.

Dec 11, 2024
9 steps to creating a resilient email marketing strategy

Build a successful email campaign with these steps for an email strategy that adapts to your needs and the market’s.

Dec 11, 2024
Amping up your order confirmation emails

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

Email marketing best practices

Everything you need to know about what it takes to craft an effective email marketing strategy.
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Email marketing
Dec 11, 2024
What is revenue per recipient (RPR)?

Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.

Email marketing
Dec 11, 2024
9 steps to creating a resilient email marketing strategy

Build a successful email campaign with these steps for an email strategy that adapts to your needs and the market’s.

Email marketing
Dec 11, 2024
Amping up your order confirmation emails

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

The 2024 benchmark report
Compare your industry performance data

Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.

SMS marketing best practices

Text message marketing is here to stay. Find out how to do it right.
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SMS marketing
Dec 11, 2024
What is revenue per recipient (RPR)?

Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.

SMS marketing
Dec 10, 2024
How to conduct an audit of your SMS program

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

SMS marketing
Nov 8, 2024
Boost performance by merging email + SMS

Learn from top brands how combining your email and SMS marketing platforms can create powerful synergies to boost your marketing efforts.

Marketing automation best practices

Learn how to scale customer relationships through campaigns, automations, and more.
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Your consumer lifecycle marketing guide

Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.

5 ways to use Shopify Flow x Klaviyo

Discover how the Shopify Flow x Klaviyo connector streamlines Shopify integrations by sending automated workflow data to Klaviyo for seamless tracking.

How to stay profitable during BFCM

Learn 9 actionable tips for staying profitable during BFCM focused on increasing revenue while maintaining healthy profits throughout the shopping season.