Email & SMS marketing trends for 2023

The Klaviyo Approach

Your owned marketing resource

Latest posts

Discover the most recent marketing insights.
Sep 22, 2023
Marketing FAQs to help email deliverability

A complete guide to bounce-back emails, including the difference between soft and hard bounces and how to reduce bounce rates for better deliverability.

Profile photo of author Drew Sanocki
Drew Sanocki
15min read
Image shows the Klaviyo flag on the right, in the center of a circle with different-sized lavender and salmon dots around the edges. On the left, white font on a black background reads, "The best customer data platform speeds up time to value and lowers total cost of ownership. Will yours?"
Sep 18, 2023
How to choose the best CDP for your business

Learn about what a CDP isn’t, the 5 best CDPs on the market today, and what to keep in mind when selecting the best CDP for your business.

Profile photo of author Jax Connelly
Jax Connelly
26min read
Klaviyo product news
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August release notes
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Personalize push notifications with dyna...
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Stand out in the inbox with anytime campaign sending
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Multi-language support for reviews has a...
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Success stories

Read how brands are achieving their biggest milestones.
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Being able to easily integrate Klaviyo, grab all of that data, and then set up these set-it-and-forget-it type of automations, has a dramatic impact on the top and bottom line of the business.

Justin Ragsdale
VP of strategy, IM Digital
And then this happened

Get an inside look at what it really takes to build and grow a business. Plus, hear some of your favorite founders and marketers get candid about what makes them tick, what keeps them up at night, and how they stay motivated every day.

Email marketing

Everything you need to know about what it takes to craft an effective email marketing strategy.
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Email marketing
Sep 22, 2023
Marketing FAQs to help email deliverability

A complete guide to bounce-back emails, including the difference between soft and hard bounces and how to reduce bounce rates for better deliverability.

Profile photo of author Drew Sanocki
Drew Sanocki
15min read
smaller version of red card for the email for small businesses header
Email marketing
Sep 12, 2023
Email marketing for small businesses

Discover how email marketing can help small businesses reach new audiences and drive revenue through buyers turned long-term customers.

Profile photo of author Tiffany Regaudie
green header image with bar graphs for email reporting
Email marketing
Sep 7, 2023
Do more with your email reporting

Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.

Profile photo of author Tiffany Regaudie

SMS marketing

Text message marketing is here to stay. Find out how to do it right.
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SMS marketing
Aug 8, 2023
SMS marketing campaigns are reaching maturity. Here’s how to step it up with yours

SMS campaigns are more popular than ever with brands. Learn how to craft your text message strategy to stand out.

Profile photo of author Tiffany Regaudie
SMS marketing
May 9, 2023
5 best SMS marketing tools

The top 5 SMS marketing platforms for delivering experiences for today’s consumers. Why you might want to use each one—and why you might not.

Profile photo of author Jax Connelly
Jax Connelly
22min read
SMS marketing
May 8, 2023
153 text message and SMS marketing statistics

Get over 150 SMS stats from a Klaviyo study to help you market better to mobile users over SMS.

Profile photo of author Annie McGreevy
Annie McGreevy
11min read

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