Last weekend, I blew a tire on a long bike ride. Thankfully, I had a spare tube in the satchel on my bike, but I noticed it was my last one (bad news if you do any long distance biking). So, before I got back on the bike, I pulled out my phone, opened up Safari, and typed in my favorite bike shop’s website.
If you’ve ever wondered how Klaviyo found it’s name, or how to properly pronounce it, wonder no more! You’re also not alone. With a few exceptions, everyone who has worked at Klaviyo has gone through that awkward self doubt of, “am I saying this right?”- to the point where the struggle to say it correctly is almost a rite of passage.
The Klaviyo crew just wrapped up a busy week at eTail East in Boston. While the conference was packed with fun moments like Irish coffee breaks, Xbox tournaments, and even a rogue fire alarm, I left feeling refreshed and excited about all the ways eCommerce marketing is evolving.
Pop-ups have been around for a while. Darren Rowse famously used them to grow his photography blog’s audience by more than 800% in 2008 and numerous other marketers have had similar success using pop-ups to build their opt-in lists and drive engagement. Shopify’s Richard Lazazzera does a great job of breaking down the different types of pop-ups and exploring a few impressive success stories [...]
Klaviyo is very excited to announce that we’ve partnered with Funraise.io to help nonprofits and fundraising organizations enhance their email strategy and raise more money.
Marketing technology has been growing like an invasive species. Just take a look at Scott Brinker’s Marketing Technology Landscape. In 2016 the graph grew so much that it was renamed a “Supergraphic”. There are likely products for problems you never even considered your business might have.
A few months ago, I walked into a shoe store by my house. I’d torn through a pair of running shoes and needed to find a replacement pair for an upcoming half-marathon. As the door closed behind me, the store’s lone sales rep jumped out from behind the register.
Here at Klaviyo, our goal is to enable marketers to send more relevant and targeted emails to their subscribers -- so, it only made sense that we should take the same approach in our user experience. Today, we’re excited to introduce our new Getting Started page, which is now tailored to each new user's needs and is designed to better facilitate the setup process. Our team worked hard to [...]
Finding the right email cadence post-purchase can be daunting. How do you establish enough communication to be top-of-mind without being a pest? Most marketers are guilty of over communicating with their customers. A 2015 study by TechnologyAdvice reports that 43% of the people they surveyed feel they are receiving too many marketing emails. At the same time, you want to make sure you're not [...]
Deciding what to include in your browse abandonment emails can be a little trickier than it is for some of the other best practice emails you send, since browse abandonment emails aren’t triggered by an exceptionally strong sign of interest, like abandoned cart emails are. Make sure you’re providing your customers with the most useful, […]
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