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The Klaviyo Approach

Your owned marketing resource

Latest articles

Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
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Oct 7, 2025
Last minute BFCM to-do list

Discover 6 last-minute BFCM tips: optimize Klaviyo flows, re-engage buyers, protect deliverability, and schedule campaigns to maximize sales.

Oct 6, 2025
BFCM is the single biggest new-customer event of the year

BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.

Oct 6, 2025
Building the future of commerce: 4 AI trends to watch ahead of the ECOMHACK.AI hackathon

Ecommerce is at an inflection point. The rise of the AI-native consumer isn’t just changing how people shop. It’s redefining the expectations for the systems engineers and developers need to build. A recent Klaviyo survey of 3,000 consumers shows that shoppers are moving quickly from experimenting with AI to relying on it as a trusted […]

Email marketing best practices

Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
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Email marketing
Sep 30, 2025
How to adapt to Gmail's latest updates

Gmail’s new updates are here: see what changed, why it matters, and how marketers can adapt ahead of BFCM.

Email marketing
Sep 12, 2025
Make your post-purchase emails count

Learn how to make the most of your post-purchase email flows to maximize revenue.

Email marketing
Aug 25, 2025
5 effective Veterans Day marketing ideas

Show appreciation this Veterans Day with 5 proven email marketing strategies that target the right audience with heartfelt messages and coupon codes.

Plan big wins with our 2025 Marketing Campaign Calendar

We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.

SMS marketing best practices

Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
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SMS marketing
Sep 18, 2025
6 SMS marketing use cases & why they work

Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.

SMS marketing
Sep 18, 2025
Your guide to conversational SMS

Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalized, automated messaging.

SMS marketing
Sep 18, 2025
SMS marketing campaigns: 9 effective steps

Learn how to create high-converting SMS marketing campaigns in 9 simple steps. Drive engagement, boost sales, and maximize ROI with proven strategies.

Campaign strategy best practices

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
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6 Thanksgiving 2025 Campaign Ideas

Gather the customer data you need to send relevant offers this Thanksgiving. Learn how segmentation can boost revenue and improve customer relationships ahead of BFCM.

Campaign strategy
Sep 15, 2025
How to stay profitable during BFCM

Discover 9 expert-backed BFCM strategies to stay profitable, boost AOV, and protect margins, without relying on deep discounts, or sacrificing long-term growth.

Campaign strategy
Aug 28, 2025
Singles' Day marketing ideas

Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalize, automate, and scale every campaign.

Research, benchmarks and strategic guides

Explore Klaviyo's library of resources to help you build smarter digital relationships