Email & SMS marketing trends for 2023

The Klaviyo Approach

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Latest posts

Discover the most recent marketing insights.
Dec 5, 2023
Why an email list is your best brand investment

Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.

Profile photo of author Emily Riedy
Emily Riedy
9min read
Dec 5, 2023
8 email list building strategies

Check out these 8 email list building strategies from real brands, and try them in your own campaigns.

Profile photo of author Tiffany Regaudie
Klaviyo product news
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October release notes
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Success stories

Read how brands are achieving their biggest milestones.
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In poppy font on a lavender background, image shows text that reads: "The more data we can get in there, the more we can do with it": why Klaviyo is one of the best tools for WooCommerce marketing
Success stories
Oct 3, 2023
How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

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Jax Connelly
28min read

Being able to easily integrate Klaviyo, grab all of that data, and then set up these set-it-and-forget-it type of automations, has a dramatic impact on the top and bottom line of the business.

Justin Ragsdale
VP of strategy, IM Digital
And then this happened

Get an inside look at what it really takes to build and grow a business. Plus, hear some of your favorite founders and marketers get candid about what makes them tick, what keeps them up at night, and how they stay motivated every day.

Email marketing

Everything you need to know about what it takes to craft an effective email marketing strategy.
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Email marketing
Dec 5, 2023
Why an email list is your best brand investment

Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.

Profile photo of author Emily Riedy
Emily Riedy
9min read
Email marketing
Dec 5, 2023
8 email list building strategies

Check out these 8 email list building strategies from real brands, and try them in your own campaigns.

Profile photo of author Tiffany Regaudie
Image has yellow text that reads "9 email design best practices."
Email marketing
Dec 4, 2023
How to design effective marketing emails

9 email design best practices to make the most of your marketing emails.

Profile photo of author Maddy Osman
Maddy Osman
13min read

SMS marketing

Text message marketing is here to stay. Find out how to do it right.
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On the right, a person wearing glasses with their grey hair tied back and an orange scarf draped over their shoulder holds a cup of coffee in one hand and their phone in the other. They are looking down at their phone and smiling. On the left, light lavender font on a darker lavender background reads "BFCM SMS marketing plan: 6 steps that make subscribers happy to place an order."
SMS marketing
Nov 13, 2023
BFCM SMS Marketing: Your Ready-Made 6-Step Plan for 2023

Learn 6 key steps for planning—and executing—a successful Black Friday SMS strategy.

Profile photo of author Kaleigh Moore
Kaleigh Moore
14min read
SMS marketing
Aug 8, 2023
SMS marketing campaigns are reaching maturity. Here’s how to step it up with yours

SMS campaigns are more popular than ever with brands. Learn how to craft your text message strategy to stand out.

Profile photo of author Tiffany Regaudie
SMS marketing
May 9, 2023
5 best SMS marketing tools

The top 5 SMS marketing platforms for delivering experiences for today’s consumers. Why you might want to use each one—and why you might not.

Profile photo of author Jax Connelly
Jax Connelly
22min read

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