Here is a scenario most of us are (dreadfully) familiar with: you’re doing your job, going about your day, when -- suddenly -- something in your product just stops working. Sometimes it’s something small. Other times it’s a core feature. Sometimes you notice it yourself. Other times a customer notices it first.

As marketers, most of us have executed A/B tests that we thought would yield a specific result, only to see our hypotheses blow up in our face. These experiences usually leave us with bruised egos and more questions to answer, but they also tend to uncover insight that changes how we approach a particular strategy or channel.

As mobile has gained momentum in ecommerce, many marketers have shifted focus to the mobile checkout experience — and for good reason. Others, however, have stubbornly brushed off mobile as a great channel for traffic and engagement, but not conversion.

Product reviews are a great way to increase the reputation of your brand and can act as free PR. But just how important are product reviews? According to Search Engine Land, 88% of all consumers trust online reviews as much as personal recommendations, with a whopping 85% of consumers reading 10 reviews or more before making a purchase.

iOS 10 heralds changes in the Mail app, messaging, and more, reinforcing the importance of sending highly personalized emails. Now more than ever, it's crucial to send relevant emails to your subscribers in order to deliver a positive experience with your brand.

You’ve probably read advice from experts about the “best” days or times to send ecommerce emails. Maybe that advice was even accompanied by nice charts and graphs from their “data deep dives.” But here’s the cold, hard truth about the “best” day or time to send an email: It depends.

According to data from the Baymard Institute, 68.63% of carts get abandoned. Let that sink in. More than two-thirds of customers who add something to a cart — an action that’s typically associated with intent — end up dropping everything and walking away. In all likelihood, this means one of two things: We’re all a bunch of tire kickers (a possibility that’s higher on mobile), or there’s [...]

The days of hunting for a bargain appear all but dead. As shoppers, we’ve come to expect that there will always be a promotion or deal. For some businesses discounting can be an amazing tool. Who doesn’t love to see a spike in sales? But it also can lead to addictive behavior on the the sellers’ part and form expectations on the buyers’.

Think about all of the data you give to Facebook on a daily basis: the posts you like, the videos you watch, the comments you make, and the information you share in your profile. All this data is available to advertisers so they can target their marketing campaigns more effectively. There’s no doubt this makes Facebook one of the most powerful marketing databases that’s ever existed -- but it [...]

In 2008, Duke University behavioral economist Dan Ariely gave a great TED Talk that explored the unpredictability and irrationality of consumer decision making. It’s a fascinating look into why we make the decisions we do and what those decisions are actually influenced by (Hint: It’s rarely self-will). If you’re struggling to understand why your emails, social ads, or other marketing [...]