A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Campaign strategy
Oct 22, 2025
Discover 80+ proven email marketing angles to boost B2C engagement, diversify campaigns, build loyalty, and drive long-term revenue growth.
Uncategorized
Oct 21, 2025
From early shopping and deeper discounts to the rise of loyalty and SMS growth—discover six BFCM 2025 trends shaping this year’s peak season.
Uncategorized
Oct 20, 2025
Improve your cart conversion rate with 5 proven fixes for friction, payment gaps, and mobile UX that turn browsers into buyers.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
Guide to customer journey automationOct 9, 2025
Unlock the power of customer journey mapping to boost email revenue. See how mapping every touchpoint builds loyalty, retention, and lasting growth.
Email marketing
How to adapt to Gmail's latest updatesSep 30, 2025
Gmail’s new updates are here: see what changed, why it matters, and how marketers can adapt ahead of BFCM.
Email marketing
Make your post-purchase emails countSep 12, 2025
Learn how to make the most of your post-purchase email flows to maximize revenue.
Plan big wins with our 2025 Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
6 SMS marketing use cases & why they workSep 18, 2025
Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.
SMS marketing
Your guide to conversational SMSSep 18, 2025
Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalized, automated messaging.
SMS marketing
SMS marketing campaigns: 9 effective stepsSep 18, 2025
Learn how to create high-converting SMS marketing campaigns in 9 simple steps. Drive engagement, boost sales, and maximize ROI with proven strategies.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
80+ campaign anglesOct 22, 2025
Discover 80+ proven email marketing angles to boost B2C engagement, diversify campaigns, build loyalty, and drive long-term revenue growth.
Campaign strategy
BFCM is the single biggest new-customer event of the yearOct 6, 2025
BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.
Campaign strategy
6 Thanksgiving 2025 Campaign IdeasOct 3, 2025
Gather the customer data you need to send relevant offers this Thanksgiving. Learn how segmentation can boost revenue and improve customer relationships ahead of BFCM.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.