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The Klaviyo Approach

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Latest posts

Discover the most recent marketing insights.
Jul 24, 2024
Q&A: Inside Helen of Troy's switch to Klaviyo

We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.

Profile photo of author Mae Rice
Mae Rice
10min read
Image has yellow text that reads "9 email design best practices."
Jul 23, 2024
How to design effective marketing emails

Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.

Profile photo of author Peyton Fox
Peyton Fox
14min read
Image has large white text that reads OMNICHANNEL TACTICS TO DRIVE SALES
Jul 23, 2024
BFCM omnichannel tactics to drive sales

Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.

Profile photo of author Annie McGreevy
Annie McGreevy
10min read

Success stories

Read how brands are achieving their biggest milestones.
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Success stories
Jul 24, 2024
Q&A: Inside Helen of Troy's switch to Klaviyo

We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.

Profile photo of author Mae Rice
Mae Rice
10min read
Success stories
Jul 18, 2024
How Wimp Decaf built with Klaviyo from Day 1

Learn how a decaf coffee startup leveraged Klaviyo to kick-start its business in this diary-style blog post, updated monthly.

Profile photo of author Mae Rice
Mae Rice
6min read
In large stacked capital letters on a lavender and pink gradient background, white font on the left side of the image reads, "sophisticated segmentation tactics." In smaller black font beneath that, copy reads, "from top-performing brands." A watermark of the Klaviyo flag is in the background.
Success stories
Apr 23, 2024
3 successful SMS & email segmentation use cases

Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read

Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.

Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data

Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.

Email marketing

Everything you need to know about what it takes to craft an effective email marketing strategy.
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Email marketing
Jul 24, 2024
Q&A: Inside Helen of Troy's switch to Klaviyo

We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.

Profile photo of author Mae Rice
Mae Rice
10min read
Image has yellow text that reads "9 email design best practices."
Email marketing
Jul 23, 2024
How to design effective marketing emails

Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.

Profile photo of author Peyton Fox
Peyton Fox
14min read
Image has large white text that reads OMNICHANNEL TACTICS TO DRIVE SALES
Email marketing
Jul 23, 2024
BFCM omnichannel tactics to drive sales

Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.

Profile photo of author Annie McGreevy
Annie McGreevy
10min read

SMS marketing

Text message marketing is here to stay. Find out how to do it right.
View category
SMS marketing
Jul 24, 2024
Q&A: Inside Helen of Troy's switch to Klaviyo

We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.

Profile photo of author Mae Rice
Mae Rice
10min read
Image has large white text that reads OMNICHANNEL TACTICS TO DRIVE SALES
SMS marketing
Jul 23, 2024
BFCM omnichannel tactics to drive sales

Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.

Profile photo of author Annie McGreevy
Annie McGreevy
10min read
SMS marketing
Jul 12, 2024
9 Labor Day email marketing examples

Discover top Labor Day email & SMS marketing ideas with expert tips and brand examples from FabuLuxe, Duluth Pack, and more. Boost your holiday campaigns today.

Profile photo of author Emily Riedy
Emily Riedy
11min read

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