The biggest ecommerce holiday events of 2023
Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar––year-round.
The Klaviyo Approach
Your owned marketing resource
Latest posts
Discover the most recent marketing insights.
Owned marketing
The Klaviyo app for Buy with PrimeJun 8, 2023
Discover the benefits Buy with Prime affords merchants + customers—and how Klaviyo’s app lets you capture data and capitalize on convenience.
Emily Riedy
7min read
Success stories
How Tecovas does BFCMJun 7, 2023
Thanksgiving weekend isn’t exactly a holiday for everyone. It’s the time of year ecommerce marketers work hardest: Black Friday/Cyber Monday, or BFCM.
Mae Rice
6min read
Success stories
Read how brands are achieving their biggest milestones.
Success stories
How Tecovas does BFCMJun 7, 2023
Thanksgiving weekend isn’t exactly a holiday for everyone. It’s the time of year ecommerce marketers work hardest: Black Friday/Cyber Monday, or BFCM.
Mae Rice
6min read
Success stories
How Hedley & Bennett’s founder made career breakthroughs her normalMay 8, 2023
“Be willing to listen to your gut enough to get out of your own way to start doing something.”
Mae Rice
7min read
Success stories
How to build a multi-channel communityMay 5, 2023
To really unlock the next level of growth for Sanzo, the founder needed a community. Here’s how he got it to work, fast.
Mae Rice
12min read
Being able to easily integrate Klaviyo, grab all of that data, and then set up these set-it-and-forget-it type of automations, has a dramatic impact on the top and bottom line of the business.
Justin Ragsdale
VP of strategy, IM Digital
And then this happened
Get an inside look at what it really takes to build and grow a business. Plus, hear some of your favorite founders and marketers get candid about what makes them tick, what keeps them up at night, and how they stay motivated every day.
Email marketing
Everything you need to know about what it takes to craft an effective email marketing strategy.
Email marketing
Maintain email list hygiene for better deliverabilityJun 6, 2023
Why a healthy email list is so important in ecommerce marketing, and how to keep yours clean.
Alexandra McPeak
13min read
Email marketing
Form sign up ideas to grow your listMay 31, 2023
Use email pop-ups on your site to increase conversions and get visitor data that helps you personalize email and text experiences.
Tiffany Regaudie
19min read
Email marketing
20+ tactics to grow your email list ASAPMay 23, 2023
Develop an email marketing strategy by implementing these helpful strategies for growing your email distribution list.
Tiffany Regaudie
24min read
SMS marketing
Text message marketing is here to stay. Find out how to do it right.
SMS marketing
5 best SMS marketing toolsMay 9, 2023
The top 5 SMS marketing platforms for delivering experiences for today’s consumers. Why you might want to use each one—and why you might not.
Jax Connelly
22min read
SMS marketing
153 text message and SMS marketing statisticsMay 8, 2023
Get over 150 SMS stats from a Klaviyo study to help you market better to mobile users over SMS.
Annie McGreevy
11min read
SMS marketing
16 proven SMS strategies to boost ROIMay 8, 2023
Check out our Playbook to find 16 expert-backed SMS marketing tips on how to build a strong SMS marketing program and maximize your ROI.
Jax Connelly
36min read
Related content
Looking for more? Check out other resources to grow your business.
The SMS marketing consumer sentiment report
Discover how your brand can win more customers via text—with powerful data to convince even the most skeptical internal stakeholder.