The state of email and SMS for the CPG ecommerce industry
The Klaviyo blog
How to develop an email marketing strategy that drives revenue––fast
Ecommerce industry guides
Email marketing best practices
How to use email segmentation to personalize your marketing messages
How to develop an effective email marketing strategy from email list acquisition through retention
How to design emails and build email templates that engage and convert
Everything you need to know about email deliverability to avoid the spam folder––for good
The ultimate guide to compelling email subject lines: data-driven best practices + 21 examples
Email automation tips
How to use abandoned cart emails to improve sales: strategies, examples, and expert advice
Turn window shoppers into buyers: 18 browse abandonment email tips and examples
Make your post-purchase emails count: 14 tips to drive more engagement, revenue, and loyalty
Your guide to welcome email automation excellence: 14 tips from industry experts
The top 10 email marketing automations (or flows) to set up right now
SMS marketing deep dives
What is SMS marketing 101: The ecommerce industry’s fastest growing marketing channel
The crawl, walk, run approach to launching a strategic SMS program
The top 10 SMS integrations to un-silo text marketing and build better omnichannel experiences
Text message sequence: Tips for crafting effective texts from an analysis of 50K campaigns
SMS short code look up & short code texting best practices for marketing
Customer stories
How olive oil brand Graza broke $500K in revenue—without paid ads
How Sandro Roco built a multi-channel community around his Asian-inspired sparkling water
Inclusive beauty platform Thirteen Lune is forging their own growth path
How Big Heart Tea pivoted from wholesale to DTC––almost overnight
The guide to owned growth, according to regulated brands
