Email & SMS marketing trends for 2023

The Klaviyo Approach

Your owned marketing resource

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Owned marketing
Jun 8, 2023
The Klaviyo app for Buy with Prime

Discover the benefits Buy with Prime affords merchants + customers—and how Klaviyo’s app lets you capture data and capitalize on convenience.

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Emily Riedy
7min read
Success stories
Jun 7, 2023
How Tecovas does BFCM

Thanksgiving weekend isn’t exactly a holiday for everyone. It’s the time of year ecommerce marketers work hardest: Black Friday/Cyber Monday, or BFCM.

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Mae Rice
6min read
Klaviyo product news
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Success stories

Read how brands are achieving their biggest milestones.
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Success stories
Jun 7, 2023
How Tecovas does BFCM

Thanksgiving weekend isn’t exactly a holiday for everyone. It’s the time of year ecommerce marketers work hardest: Black Friday/Cyber Monday, or BFCM.

Profile photo of author Mae Rice
Mae Rice
6min read
Hedley Bennett Blog
Success stories
May 8, 2023
How Hedley & Bennett’s founder made career breakthroughs her normal

“Be willing to listen to your gut enough to get out of your own way to start doing something.”

Profile photo of author Mae Rice
Mae Rice
7min read
Success stories
May 5, 2023
How to build a multi-channel community

To really unlock the next level of growth for Sanzo, the founder needed a community. Here’s how he got it to work, fast.

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Mae Rice
12min read

Being able to easily integrate Klaviyo, grab all of that data, and then set up these set-it-and-forget-it type of automations, has a dramatic impact on the top and bottom line of the business.

Justin Ragsdale
VP of strategy, IM Digital
And then this happened

Get an inside look at what it really takes to build and grow a business. Plus, hear some of your favorite founders and marketers get candid about what makes them tick, what keeps them up at night, and how they stay motivated every day.

Email marketing

Everything you need to know about what it takes to craft an effective email marketing strategy.
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Email marketing
Jun 6, 2023
Maintain email list hygiene for better deliverability

Why a healthy email list is so important in ecommerce marketing, and how to keep yours clean.

Profile photo of author Alexandra McPeak
Email marketing
May 31, 2023
Form sign up ideas to grow your list

Use email pop-ups on your site to increase conversions and get visitor data that helps you personalize email and text experiences.

Profile photo of author Tiffany Regaudie
Email marketing
May 23, 2023
20+ tactics to grow your email list ASAP

Develop an email marketing strategy by implementing these helpful strategies for growing your email distribution list.

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SMS marketing

Text message marketing is here to stay. Find out how to do it right.
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SMS marketing
May 9, 2023
5 best SMS marketing tools

The top 5 SMS marketing platforms for delivering experiences for today’s consumers. Why you might want to use each one—and why you might not.

Profile photo of author Jax Connelly
Jax Connelly
22min read
SMS marketing
May 8, 2023
153 text message and SMS marketing statistics

Get over 150 SMS stats from a Klaviyo study to help you market better to mobile users over SMS.

Profile photo of author Annie McGreevy
Annie McGreevy
11min read
Twilio SMS
SMS marketing
May 8, 2023
16 proven SMS strategies to boost ROI

Check out our Playbook to find 16 expert-backed SMS marketing tips on how to build a strong SMS marketing program and maximize your ROI.

Profile photo of author Jax Connelly
Jax Connelly
36min read

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