The Klaviyo Blog

Check Your List Twice: 7 Kinds of Content That Should Be Part of Your Holiday Marketing Strategy According to Consumers

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How to Create an SMS Strategy for Your Shopify Store

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New Fall Essentials: What Are Consumers Planning to Buy This Fall?

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buyer-personas
Email Marketing
How Buyer Personas Can Help You Convert Customers During the Holidays
What Is Omnichannel Marketing? | Differences Between Omnichannel and Multichannel Marketing
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Ecommerce Industry
Will Consumers Ghost Halloween This Year? Sales Data Says No
3 Ways to Use Shipping Confirmation Emails to Grow This Holiday Season
Klaviyo Announcements
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The Road Ahead: How to Anticipate and Plan for Cyber Weekend Shipping Challenges in Light of the Coronavirus
Email Marketing
How One Speciality Bike Brand Tailors Email Automations to Their Unique Business
Email Marketing
6 Marketing Automations to Put in Place Before the Holidays
The Show Must Go On: How Brands Continue to Grow Communities Through Digital Events
Acquisition
6 Facebook and Instagram Segments for Holiday Marketing
stats
Stats + Benchmarks
New report: Ecommerce email marketing benchmarks

Data on how segmentation and automation impact ecommerce email performance.

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Email Marketing
New report: Email Marketing Maturity

A maturity model is a road map for progress as you become more sophisticated. Evaluate your own progress.

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Profiles
How To Be A Better Ecommerce Blog

Learn how to set smart goals and achieve better results from your store’s blog.

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Email Marketing
4 Tips For Better Transactional Emails

Learn how to get more out of this basic unit of any ecommerce store

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