We analyzed coupon-themed emails sent to 4M people to figure out what works best. Check out what we found.

What's list bombing? How can you avoid falling victim? Read this post, for starters.

So you understand what CASL is and why you need to follow the rules. But can you stay CASL compliant with Klaviyo? Step 1: Read this article.

Bret Williams, CEO at novusweb, assesses the pros and cons of using an agency or contracting an expert to grow your ecommerce business.

Partnership Helps Fast-Growing Businesses Target Customers and Sell More with Personalized 1:1 Email

Use Picreel and Klaviyo together to track mouse and scroll movement in real time and create highly targeted and customized email campaigns!

Klaviyo’s email strategy teardown is an ongoing series where we take a look at the email strategy behind some of our favorite ecommerce stores.

It can be argued that the email subject line is, in fact, more important than what’s actually in the email body. Here's what you should know about what gets people to open.

You have a blog for your ecommerce store, are you making any of these mistakes in your promotion emails?