Why Engagement is More Important than List Size

Many ecommerce stores are guilty of blasting their subscribers with emails day after day -- and you know who you are. More often than not, this is a one-way ticket to irritating and overwhelming them, leading to low engagement and potential deliverability issues. Truthfully, it can be difficult to deliver personalized, relevant, and engaging emails every single day.

4 Simple Tips for Transactional Emails

Transactional emails are the emails that are sent after a customer takes a particular action-- like shipping, order, and delivery confirmations. Besides notifying your customer of their recent activity, transactional emails are a great opportunity to build brand awareness and customer loyalty. Let's take a look at 4 tips for your transactional emails.

MVMT Watches Doubles Email Revenue and Increases Engagement with Klaviyo and Full Service Email Marketing Firm, Email Aptitude

Email is an essential marketing tool for ecommerce stores of all shapes and sizes. Despite the abundance marketing options out there, email continues to rank among the most effective channels for acquiring and retaining customers. It takes innovative strategy, management, and technology to create an effective email ecosystem.