The Klaviyo blog

Image shows a group determining email marketing strategy

Image shows a group determining email marketing strategy

How to develop an email marketing strategy that drives revenue––fast

Ecommerce industry guides

The state of email and SMS for the CPG ecommerce industry

Ecommerce benchmarks, example and trends for health & beauty brands

The full marketing funnel guide for home and garden brands

Sporting goods ecommerce explained: Best practices & upcoming trends

The state of email marketing & SMS for the fashion industry

Email marketing best practices

How to use email segmentation to personalize your marketing messages

How to develop an effective email marketing strategy from email list acquisition through retention

How to design emails and build email templates that engage and convert

Everything you need to know about email deliverability to avoid the spam folder––for good

The ultimate guide to compelling email subject lines: data-driven best practices + 21 examples

Email automation tips

How to use abandoned cart emails to improve sales: strategies, examples, and expert advice

Turn window shoppers into buyers: 18 browse abandonment email tips and examples

Make your post-purchase emails count: 14 tips to drive more engagement, revenue, and loyalty

Your guide to welcome email automation excellence: 14 tips from industry experts

The top 10 email marketing automations (or flows) to set up right now

SMS marketing deep dives

What is SMS marketing 101: The ecommerce industry’s fastest growing marketing channel

The crawl, walk, run approach to launching a strategic SMS program

The top 10 SMS integrations to un-silo text marketing and build better omnichannel experiences

Text message sequence: Tips for crafting effective texts from an analysis of 50K campaigns

SMS short code look up & short code texting best practices for marketing

Customer stories

How olive oil brand Graza broke $500K in revenue—without paid ads

How Sandro Roco built a multi-channel community around his Asian-inspired sparkling water

Inclusive beauty platform Thirteen Lune is forging their own growth path

How Big Heart Tea pivoted from wholesale to DTC––almost overnight

The guide to owned growth, according to regulated brands