Send Fewer Emails. Make More Money.

With Klaviyo’s unparalleled marketing and segmentation tools you can target 1:1 conversations at scale.

Full Feature List

Best Practices Built-In

Immediately start using our library of best practice emails such as cart reminders, recommended products, and other summaries. Start sending in mere minutes.

One Click Integrations

Powerful integrations, like our Shopify integration, allow you to see the entire customer lifecycle. Many of our integrations are set up in one click.

Segmentation Tools

Our segmentation tools allow you to send pinpointed messages to segments of all sizes based on actual shopping, website, and email behavior.

Beautiful & Effective Newsletters

Building responsive and great looking emails is easy with our powerful but intuitive drag and drop email builder.

Analytics & ROI Reports

Our analytics tools let you understand exactly how well (or not) your campaigns are doing. Measure real ROI to make more money.

Customer Profiles

For each visitor and customer, Klaviyo builds a robust profile containing all user behavior so you’ll always know who your best, and worst, customers are.

Administration Tools

Our powerful administration tools give you full control over your Klaviyo email and reporting environment no matter what the size of your organization is.

API’s

Klaviyo has a simple, real-time API that makes it easy to see who is visiting your website and what they’re doing. We maintain our own API libraries so you don’t have to.

Drip Campaigns

Drip campaigns are a great way to engage people who sign up on your website or purchase your products. You can send personalized, timed messages with ease.

Abandoned Carts

A built-in best practice, abandoned cart emails make you more money by reminding shoppers of their shopping session. Customize and used in minutes.

Sign up forms & list Growth

Klaviyo has built in tools to let you build pop-ups and fly-outs so you can grow your email list faster and without the need for engineering.

And Much More...

Klaviyo is the most full featured email marketing software there is. We work tirelessly to listen to what our customers need and then provide it.

“With Klaviyo, I utilize 100% of my email list. Before Klaviyo I was using about 10%.” View more at the Thin Tea Case Study

Better Abandoned Carts

With an average of 70% of potential buyers abandoning their carts, your abandoned carts need to go beyond the basics. Klaviyo lets you reach more abandoners by allowing you to target customers who don’t make it all the way to checkout (using our built-in web tracking) and lets you send more effective emails by pulling in pictures of what was in the cart. You’ll see everything tied back to revenue and you can even A/B test different offers and content.

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Win-Backs & Order Follow-ups

Many shoppers come to your site once and never return, even if they purchased during that visit. Klaviyo’s web tracking and integrations allow you to win back these customers by triggering emails if they don’t return to browse your site or buy after weeks or months. Klaviyo comes pre-built with a series of order follow-up emails (from win-back offers to product reviews to friend referrals) to help you increase retention and sales.

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Welcome Series

You only have one chance to make a first impression. Klaviyo pre-builds a multi-email series to introduce your customers to your products, your brand and your story. You can easily segment your series based on whether someone’s bought, what they’ve looked at and which emails they’re opening.

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Cross-sell & Targeting

Other email platforms know almost nothing about your customers. In contrast, Klaviyo builds a robust profile for each of your customers - which products and categories they have or haven’t looked at, what they’ve purchased, the emails they open and click and any other information you can gather on who they are (gender, birthday, likes and dislikes, location, and more). Trigger automated follow-ups to recommend the right products at the right time based on who customers are.

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Lead Nurturing

Email is the perfect tool for educating your prospective customers about what you do and building their active interest until they become full paying customers. Klaviyo makes it easy to setup flows that only go out to prospective users at the right time and turn them off once they’ve completed certain actions.

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New User Onboarding

From freemium models to SaaS subscriptions, successfully onboarding your new users is key. Klaviyo will let you track and trigger messages based on what customers have and haven’t done, and personalize messages based on that activity.

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Transactional Emails and User Notifications

Free your emails from code by using Klaviyo to send sign-up notifications, password resets, and more. Klaviyo’s responsive email builder makes it easy to make an incredible looking email and personalize it. Our pre-built ideas will even help automatically set many of these up for you right away.

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Klaviyo integrates with almost everything making it simple to add customer data & target your marketing better than ever.

Shopping Carts

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    Shopify

    Klaviyo's Shopify integration lets you easily pull in all purchase and checkout data and can even create unique dynamically generated one-time use coupon codes.

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    Magento

    Klaviyo connects to Magento via the API and an extension to get a complete history of purchase and checkout data and what products and categories are viewed.

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    BigCommerce

    The BigCommerce integration lets you pull in a complete history of purchases and your checkout data in minutes.

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    Woo Commerce

    The WooCommerce integration lets you pull in a complete history of purchases and your checkout data in minutes.

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    Volusion

    The Volusion integration lets you pull in a complete view of purchases in minutes, and guides you through what's needed to get checkout data.

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    Spree Commerce

    The Spree integration lets you pull in a complete history of purchases and your checkout data in minutes.

Support Software

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    Zendesk

    The Klaviyo Zendesk integration pulls in a complete view of who opened tickets and when, as well as any replies.

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    desk

    The Klaviyo Desk integration pulls in a complete view of who opened tickets and when, as well as any replies.

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    Help Scout

    The Klaviyo Help Scout integration pulls in a complete view of who opened tickets and when, as well as any replies

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    Uservoice

    The Klaviyo User Voice integration pulls in a complete view of who opened tickets and when, as well as any replies.

Sales Software

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    Salesforce

    The Salesforce integration lets you pull information on leads, contacts and other custom objects into Klaviyo when they are created in Salesforce.

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    Zoho

    The Zoho integration lets you pull information on leads and contacts into Klaviyo when they are entered in Zoho.

Payments Software

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    Stripe

    The Stripe integration lets you easily trigger emails off of invoices, successful payments, failed payments and refunds.

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    Chargebee

    The Chargebee integration lets you trigger emails off of invoices, successful payments, failed payments and refunds.

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    Recurly

    The Recurly integration lets you trigger emails off of invoices, successful payments, failed payments and refunds.

Other

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    Aftership

    Trigger emails based on when your products are actually delivered for perfectly timed follow-ups and cross-sell.

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    Eventbrite

    The Eventbrite integration pulls in who's buying tickets to your events and when so you can segment, target and trigger.

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    Segment

    Easily send all the data you're sending to Segment to Klaviyo to trigger, target and segment.

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    WuFoo

    Automatically add form responses directly into Klaviyo so they appear in a user's profile.

“I’m making a 30:1 Return on Investment with Klaviyo. No joke, it’s totally worth it.” View more at the Thin Tea Case Study

Dynamic Segments to Identify Customers

Klaviyo makes it easy to find groups of customers based on what they have and haven’t bought, the things they’ve done on the website, facts like where they are located, support issues they’ve had and more. Once you’ve created a segment, it’ll remain up to date in real-time so you’re always looking at the right set of customers – whether that’s repeat buyers, newsletter subscribers who haven’t bought yet, users who signed up but haven’t hit certain features, and more.

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Segments Driven by Custom Web Tracking and Integrations

Because Klaviyo creates a full profile of your customers and prospects, all of this information can be used in creating segments. Additionally, Klaviyo has built-in web tracking that will make it easy to track the pages on your website each customer or user has hit, what they’ve done on them, how often they’re on your site, and more. Furthermore, by sending newsletters through Klaviyo, our web tracking code will help identify who’s on the website and know who they are when they return.

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Powerful Use Cases to drive Revenue

Segments make it easy to drive target campaigns both in and out of Klaviyo. From segmenting your newsletter by Gender, purchase activity or geography to sending tailored cross-sell campaigns to customers who have bought one product and not another, Klaviyo’s are simple to build and make your email much more effective and personal. Further, once created, you can easily export segments and use them to drive Facebook Custom Audiences or other retargeting to unify all of your marketing.

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Super Simple and Powerful Autoresponders

Because Klaviyo is plugged into everything you know about your prospects and customers, it’s super easy to trigger emails based on what people do and then control exactly who gets them. Want to email new newsletter sign-ups who’ve never purchased before, live in the US and have never visited certain pages on your website? Setup an autoresponder in minutes.

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Automatically Generated Customized Templates

When you sign-up for Klaviyo, you’ll load your logo and your businesses colors and Klaviyo will automatically generate great looking templates customized for your business. Every template is responsive and easily customized further in Klaviyo’s drag and drop email template builder. Having great email templates shouldn’t have to involve expensive designers.

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Drag & Drop Responsive Email Builder

With nearly two thirds of email being opened on mobile, it’s becoming more and more important to build emails that look great everywhere. Klaviyo’s best-in-class drag and drop email builder lets you create great looking emails without the need for constantly tinkering with HTML. We’re continuously testing our email builder across devices and browsers to make sure that emails always look right. Finally, you can also easily use HTML or even use our custom query language to make certain sections of an HTML template you already have drag and drop blocks.

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A Customized Newsletter Experience

From custom pages for managing unsubscribes and preferences to smart sending settings to automatically control how many emails each person gets, Klaviyo lets you personalize how your customers interact with every aspect of your emails. From Fortune 500 companies to the fastest growing startups, Klaviyo has the tools you need to run all of your email marketing.

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Personalized Newsletters

Klaviyo lets you easily personalize newsletters with dynamic data to change what each customers sees based on who they are. From pulling newsletter content from data feeds to hiding different parts of the email based on customer properties, Klaviyo can take your newsletters beyond blasting the same thing to everyone to much more effective 1 to 1 communication.

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Every Email Tied to Revenue and Conversions

For every email sent, Klaviyo analyzes who interacted with it and ties the email to revenue (or any other conversion metric you want). Unlike Google Analytics or other tools, Klaviyo uses its complete customer profile to tie purchases across devices to correctly understand the true impact.

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Intelligent A/B testing and Optimization

From custom pages for managing unsubscribes and preferences to smart sending settings to automatically control how many emails each person gets, Klaviyo lets you personalize how your customers interact with every aspect of your emails. From Fortune 500 companies to the fastest growing startups, Klaviyo has the tools you need to run all of your email marketing.

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Reports and Analytics beyond Email

From charts and graphs of key performance metrics, cohort reports to analyze trends, and segments of important customer groups, Klaviyo’s more than just an email platform – it’s a platform for running your entire business.

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Live Activity Feed

Because Klaviyo is hooked into your website, your tools and your internal systems, it creates a live feed of what’s happening with your customers and site visitors. Data comes into Klaviyo in real-time, giving you both one central source of all customer data, but also everything you need to drive triggered and personalized marketing.

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A Complete Customer View

For each customer, Klaviyo creates both a full timeline of what they’ve done (emails opened and clicked, website activity, support requests, purchases and more) and facts about customers (where they live, their original source and any other facts you know). Whether marketers, your support team or the executive team, Klaviyo creates the only realtime 360 degree view of everything you know about customers.

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