What's New in Klaviyo
Personalize Onsite Experience with Segment Targeted Forms
Targeted website forms allow you to personalize customer experiences based on your customers prior actions and engagements. Show winback messaging to those who haven’t purchased in awhile and welcome messaging to your first-time visitors.
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AI-Powered Customer Lifetime Value
This powerful CLV feature within Klaviyo trains, and keeps up to date, a mathematical CLV model for your company. The model presents historic CLV, predicted future CLV, total CLV, probability of churn, and the average time between purchases for each of your customers. Knowing, understanding, and monitoring these metrics inform the strategy for how to improve your customer lifetime value and maximize your revenue.
Enhance Retention & Loyalty Using the New Flow Library
The Flow Library consists of creative, pre-built automations that span the customer lifecycle from beginner to next-level marketing ideas. The Library is specifically designed to give every marketer a toolkit for driving long-term engagement and loyalty. Whether you are looking for new experimental automation ideas, or need a prescriptive email flow to turn on immediately, the Flow Library has the automations your business needs to be successful.
Start making money while you sleep.
2018
Use Your Emails to Gather Subscriber Preferences
Stop guessing what your customers want…and just ask them! Now you can learn from your subscribers with just one click in an email. Find out how.
Build Klaviyo Automations With Connectors for Shopify Flow
Scale faster with systems that talk to each other. Shopify Plus users, you can now use Connectors for Shopify Flow to build custom triggers that connect to your Klaviyo account!
Get Personal with Expanded Location-Based Segments
We’ve expanded our location-based segments tool to support even more locations throughout Europe and Oceana, helping you build better relationships with your customers by providing them with regionally relevant promotions, sales, and content.
Optimize Form Performance with Form Metrics
Measure the effectiveness of your Klaviyo forms for both tracked and untracked visitors. Use the analytics dashboard to understand the performance of each of your forms to optimize the experience and capture more subscribers.
Personalize Your Marketing with Location-Based Segments
Through location-based segments, you can easily create the best in-person experiences for your customers. Segment on the distance between a profile’s address and a specific postal code to seamlessly connect your digital and physical marketing.
Personalize Onsite Experience with Segment Targeted Forms
Targeted website forms allow you to personalize customer experiences based on your customers prior actions and engagements. Show winback messaging to those who haven’t purchased in awhile and welcome messaging to your first-time visitors.
Create Segments Using Customer Lifetime Value
Using our state of the art CLTV prediction model, you can create segments based on customers estimated lifetime value – bringing the power of the algorithm into action.
Predicting Churn Risk: Our New CLV Model
With access to such a large volume of e-commerce data, we developed a model that is tailored to predicting purchasing in an e-commerce setting – improving its forecast capabilities significantly.
Export Customer Lifetime Value Information
Now, you can export CLV information into a spreadsheet and predict or calculate things like future spending of a segment and average customer value.
Customizable Analytics to Monitor Your Business
Customizable analytics are found on the Analytics tab of the main Dashboard and helps our customers easily identify, analyze, and compare important business and email metrics.
Personalize Signup Forms with Location Targeting
Leverage the ability to identify where your website visitors are located to personalize your signup forms with specific languages and/or improved GDPR compliance.
Improved API for Easy List Subscription & Profile Management
These improved APIs ensure you get your data even faster while also providing more capabilities to manage list membership and edit or retrieve profile information.
Seamlessly Collect Subscribers with Embedded Forms
Create an embedded form for your website within the form builder just as easily as you can build a popup or flyout – no need to edit any code!
AI-Powered Customer Lifetime Value
This powerful CLV feature within Klaviyo trains, and keeps up to date, a mathematical CLV model for your company. The model presents historic CLV, predicted future CLV, total CLV, probability of churn, and the average time between purchases for each of your customers. Knowing, understanding, and monitoring these metrics inform the strategy for how to improve your customer lifetime value and maximize your revenue.
Enhance Retention & Loyalty Using the New Flow Library
The Flow Library consists of creative, pre-built automations that span the customer lifecycle from beginner to next-level marketing ideas. The Library is specifically designed to give every marketer a toolkit for driving long-term engagement and loyalty. Whether you are looking for new experimental automation ideas, or need a prescriptive email flow to turn on immediately, the Flow Library has the automations your business needs to be successful.
Real-Time Integration for BigCommerce Merchants
With real-time data syncing, all the events you need — like checkouts started, orders placed, and orders fulfilled — will be created in your Klaviyo account within seconds of the customer action on your storefront.
Send Unique Coupons in your Marketing Campaigns
While we’ve always supported generating unique coupon codes in Flows, all Klaviyo customers can now populate unique codes in Campaigns. You can integrate a service to generate dynamic codes, or bulk upload unique codes yourself. No more universal codes showing up on coupon-sharing websites when you run important marketing campaigns!
New Location-Based Filtering in Flows & Segments
Location-based filters allows you to build more targeted segments and flows based on where a given recipient is located. With a couple of clicks, you can either restrict an entire flow to exclude EU recipients, or your can split your flow and create a unique path just for those located in the EU, to help with GDPR compliance.
Attract More Signups with Image-Rich Forms
Image-rich forms make it easier to keep your forms on brand. Adding logos, headers, and background images to Klaviyo forms is simple and effective.
Use Date and Dropdown Inputs to Learn About Customers
Date and dropdown inputs are now available to capture information about your subscribers like their birthday or how often they would like to hear from your brand.
Target Forms to Minimize Disruption & Maximize Conversions
Klaviyo has added three features to improve your popup targeting. You can now: control how much time passes between a form closing and it appearing to the visitor again, hide forms to customers already in your account, and run custom javascript on signup forms such as google analytics tracking.
iOS Push Notifications in Flows and Campaigns
For brands with native applications, push notifications are an effective tactic. Sending a push campaign through Klaviyo is now just as easy as sending an email campaign. Push notifications leverage the same segmentation engine to effectively reach highly targeted lists. Reaching your mobile app audience through the power of Klaviyo’s segmentation data provides another group of customers for you to impactfully engage and increase revenue.
Customize Your Back in Stock Triggers with Tags and Categories
This new feature provides more control over which products to include in the back-in-stock trigger. Use your existing product tags to determine which products get the “Notify Me” button and you can even control the button’s language and design.
GDPR Made Easy
To make it easy to verify if a profile consented, Klaviyo displays the latest consent status via the new $consent property shown directly on the customer’s profile in the information box. This property can be updated by using Klaviyo forms or by manually uploading profiles.
Translate Your List Pages into 21 Languages
The boilerplate language on list preference pages and list email confirmations can now be translated to one of 21 different languages.
Learn More About Your Customers with New Inputs in Forms
Checkboxes and radio buttons can now be used in your signup forms to help you learn more about the customers who subscribe to your brand leading to more targeted segmentation in the future.
Make Better Use of Ecommerce Data with Klaviyo & Shopify Flow
Shopify Flow Connectors bring together more data from the apps you use with your store via logic branching and rules. Klaviyo worked closely with Shopify to build a ‘Track An Event’ action within Flow that enables you to send custom events from Shopify to Klaviyo within any workflow.
Magento & Magento 2 Customers: Improved Integrations for Multi-Store Instances
Upgraded Magento integrations to fully support multi-store instances for both Magento and Magento 2.
Use Date-Based Flows to Drive Sales and Build Loyalty
A new date property trigger for automated flows can help you remind your customers about their expiring subscription or send them a birthday coupon. You can choose to countdown to an important date, send emails on the date itself, and follow up afterwards all within a single flow.
Convert More Subscribers with Targeted Signup Forms
With the addition of exit triggering and mobile targeting, you can now use these advanced techniques to convert more site visitors with Klaviyo signup forms.
Supercharge Your Back In Stock Flow with Notification Rules
Updated notification rules provide complete control over the number of subscribers notified about restocked items. This feature helps ensure you don’t notify too many customers about an item that has been restocked but might be in low supply.
Build Popups More Easily with the New Klaviyo Form Builder
Building effective signup forms that drive subscriptions is an important way to grow a quality email list for your brand. The form builder within Klaviyo provides easy-to-design forms, better visitor targeting, and simple, no coding deployment. The improved form builder makes it easier to launch effective forms that attract additional subscribers in a smart, targeted way.
New Tool Streamlines Your Email Automation
This feature allows flows that utilize split paths for increased targeting to unify branches at any point in a sequence to better streamline your automation.
Quick and Easy Profile Data Exports
Improved data extraction to ensure you can get relevant property data about your contacts at a moments notice.
Improve Email Targeting with Custom Object Data & NetSuite Integration
The NetSuite integration is another example of how Klaviyo helps customers acquire and use relevant data about their customers from any tool in their marketing stack.
Move Between Your Accounts Faster with Multi-Account Users
These capabilities make it easier to move between accounts and overall improve the efficiency with which you can leverage the Klaviyo platform as an organization.
Capture More Revenue with Back in Stock Flows
This end-to-end ‘Back In Stock’ feature, available for Shopify users, lets customers subscribe to alerts straight from your website when an item they want is sold-out. The power of Klaviyo flows can take care of the rest and ensure customers who want the previously sold out product are notified as soon as you restock.
Use Rapid Segmentation To Find Opportunities
Build any segment you need on the fly – regardless of segment complexity, account size, or number of profiles – and it will be available in minutes.
Start Adding Rich Data to Contact Profiles with Flows
Use the ‘Update Profile Property’ feature to tag customers as they move through your flows and edit, remove, or create new profile properties.
Be Timely & Targeted with New Triggered Email Tools
Target flow sending using a recipient’s local timezone or restricting sends to particular days of the week. The increased timing flexibility allows customers to be more strategic about when and how often customers receive relevant emails.
Latest Product Updates for Magento
The Magento integration now includes special pricing, store scoping, and catalog scoping.
Introducing Visual Flows and Flow Branching
Automation is one of the most powerful tools in a marketer’s toolbox. Klaviyo revamped the Flow Builder to be completely visual – creating a better user experience and making it easier to build effective automated email flows. Additionally, the drag and drop editor combined with advanced flow branching unlocks opportunities to build more personalized and targeted customer journeys.
2017
Growing Your Audience Using Facebook Lead Ads
Facebook Lead Ads serve as both ads and a direct lead generation tool that can be utilized on both Facebook and Instagram. Klaviyo’s improved Facebook integration can sync all Lead Ad responders directly to a list in Klaviyo, including the responder’s email and any other custom form fields you’ve defined. This data sync makes it easy to segment leads by the information they’ve shared, or the specific form they’ve filled out, for more targeted outreach – resulting in the maximization of your Facebook Lead Ads.
Shopify Dynamic Coupons Are Now For Everyone
Announcing Klaviyo Coupons for Shopify stores – All Shopify store owners can include custom coupons in their email marketing.
Build Beautiful Campaigns Faster With Product Blocks
The Product Block puts your entire product catalog at your fingertips when you design an email. Simply drop in the block and choose up to nine products to feature — you can search your catalog however you’d like, by product name or ID. We’ll then give you the chance to edit the product title and price, write a custom description, and customize the layout for your block.
Understanding (and Improving) Subscriber Engagement
A new report to help you understand your subscriber engagement behavior and activity.
New Feature: Email Campaign Trend Reporting
A new campaign trends report will show you the results for the last 5, 20, or 50 campaigns you’ve sent.
Dynamic Coupons for Magento!
Never worry about coupon abuse again! Generic coupon codes can end up on sites like RetailMeNot.com and spread beyond your original intention – causing a reduction in potential revenue. In Klaviyo, you can now automatically generate unique coupon codes in email flows for both Shopify and Magento stores. These unique codes are produced for individual recipients – putting you in control of your coupon strategy.
New Feature: Multi-list Campaign Sending
Announcing Klaviyo’s newest feature: sending lists to multiple campaigns.
2016
Enhanced Campaign Cancellation
Ever click send and regret it? No worries, now you can easily cancel a campaign that is still scheduling, scheduled, or mid-send.
Advanced Email Performance Dashboard
At a glance, compare your total revenue to your email marketing generated revenue. In addition, explore how your top flows and most recent campaigns are performing all in a single dashboard view.
Added Source Property for Shopify Order Events
With the source property added to order event data synced from Shopify, segmentation and automated flow filtering is improved by identifying if customers are buying from the web or a specific mobile device (Android, iOS).
Improved Custom Integrations for eCommerce Stores
Custom integrations to eCommerce stores can now sync and store product catalogs from a feed enabling improved product content, like personalized purchase suggestions, to populate within your emails.
In-App Alerts for Integration Syncs
Added alerting for when integrations encounter any sync issues means you can immediately take action to resolve the issue or contact our Success Team.
Mobile Push Notifications
Why stop with email? Klaviyo now supports sending mobile push notifications to both identified and anonymous app users.
‘Out of Stock’ Feature for Abandoned Cart Reminders
For customers worried about stock issues, it is now possible to automatically skip over an Abandoned Cart Reminder email if the recipient’s cart items have gone out-of-stock. While the abandoned cart email flow is an important revenue generator, it is important for you to ensure customers aren’t pushed to purchase products they can’t get. This feature prevents alerting customers about products that are no longer available, which improves their experience with your brand.
Upgraded Email Infrastructure
New and improved infrastructure ensures best-in-class email deliverability.
List Growth Report
Measuring the growth of your lists has never been easier with a new report that not only tracks list growth overtime, but shows a breakdown of growth by source.
Improved Account User Management
Three primary user roles are now available: Owner, Admin, and Manager. Additionally, Klaviyo supports tiered user roles, which allow you to restrict certain levels of access within your account to specific users.