What’s new in Klaviyo
Get ready to revolutionize customer relationships. Our latest B2C CRM features are here to take engagement to the next level.
q2 2025 Release
Get more personal on more channels
See 9 new ways to personalize experiences at every touchpoint.
Explore new Q2 features
AI Agent
Answer questions, recommend products, and resolve issues with a 24/7 intelligent assistant built right into Customer Hub that drives sales while reducing support workload.
Custom data objects
Unlock deeper personalization by defining your own customer data—like appointments, loyalty status, or any unique detail of your choice—inside customer profiles.
Segment-based personalization for content blocks
Tailor Customer Hub content (like win-back discounts and targeted offers) for specific segments, so every shopper sees the messages and offers that feel custom-built just for them.
Campaign planner
Tell Klaviyo your campaign goals and get a just-for-you plan built in seconds, mapping out content, timing, and channels for maximum conversion.
Inbox and dark mode testing
Testing email content is now easier than ever. See how your messages look in different inboxes, on different devices, and in dark mode—before you hit ‘send.’
Go-to inbox buttons
Make double opt-in smoother than ever by guiding shoppers directly from the sign-up form to the confirmation email in their inbox.
In-app messaging
Drive more engagement and sales with timely, relevant in-app popups—powered smarter targeting with segments, delays, and delivery controls.
Smart translations for email
Translate email campaigns into 68 languages with one click. Klaviyo automatically sends each message in your customer’s preferred language.
International SMS expansion
Engage with customers in more places. Two-way SMS conversations are now supported in Poland, Hungary, and Germany.
Omnichannel made easy
Unlock more channels, more data, and more unified experiences with Klaviyo’s latest omnichannel features.
q1 2025 feature update
Explore previous releases
Spin-to-win forms
Boost engagement and sales with gamified sign-up forms that make winning discount codes and incentives more interactive than ever.
Automated SMS conversations
Now available to all Klaviyo users. Create interactive product quizzes, answer FAQs, and nudge shoppers toward their first (and next) purchase.
Mobile push enhancements
Preview and perfect push notifications on iOS and Android, test across devices, and make seamless edits with a redesigned push editor.
Auto-monitors AI
Klaviyo AI now keeps an even closer eye on your campaigns, alerting you to any dips in performance—so you can fine-tune and optimize in real time for always-on conversion.
Reviews syndication
Your newest customer just left a glowing review. Now, you can share that review across all your Shopify storefronts and across regions—Shop app included.