Klaviyo vs. SFMC

Compare Klaviyo with Salesforce Marketing Cloud

See how Klaviyo helps put your data into action faster for better results, with fewer technical obstacles.

Go further, faster with the platform built for better performance

  • More speed

    Execute great marketing faster with AI-powered and customizable tools—no technical expertise required.

  • More insights

    Move confidently and make better decisions with real-time data, centralized for easy access and use.

  • More efficiency

    Reduce total cost of ownership and minimize business disruptions with a truly unified platform.

Klaviyo

Salesforce Marketing Cloud

Unified customer profiles*

Segmentation without data extensions

Advanced drag & drop functionality

Pre-built, customizable messaging templates

Easily configurable omnichannel automations

Built-in AI

Easy data management (no mapping or cleaning required)

Unified view across all accounts**

Fast time to market

*For SFMC, data is spread across data extensions. Profiles require the additional purchase of Data Cloud. **SFMC multi-account capabilities requires development work to get set up

Thousands of leading brands grow with Klaviyo

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Switching to Klaviyo pays off. Just ask these brands.

Klaviyo has 350+ integrations, Salesforce Marketing Cloud just 15+

The simpler, more seamless way to connect your tech stack.
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More speed

Do more, faster

One integrated platform
Consolidate email, SMS, mobile push, reviews, and more on a single data infrastructure that minimizes development time.

Built-in AI
Klaviyo AI unlocks your best performance with predictive analytics, peer benchmarks, A/B testing, and more. No coding necessary.

Intuitive tools
Create segments, omnichannel campaigns, and automations in minutes—no developers needed.

Smarter portfolio management
Multiple accounts? Instantly clone all your marketing components across your portfolio for faster execution and more consistent customer experiences.

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More insights

Move confidently and get better results

Activate real-time data
Increase conversion by using real-time data to better personalize your customer journeys —no code required.

Easily identify opportunities
Know what’s working and optimize what’s not, with custom and pre-built reports for every aspect of your marketing.

Have a single source of truth
Consolidate all your data in one place with real-time access, including auto-updating unified profiles for every customer.

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More efficiency

Sophisticated, not complicated

Unlock more resourcing
Free up your development, design, and data teams to do more than operate and maintain your marketing platform.

Minimize disruption
Our connection to Salesforce Commerce Cloud (or any ecomm platform) is faster and more adaptable than Salesforce Marketing Cloud’s.

Improve flexibility
Klaviyo’s versatile data model means you can send structured or unstructured data—no data mapping or specific schemas required.

Integrate seamlessly
Start syncing data from your entire tech stack in just a few clicks with 350+ pre-built integrations and open high-performance APIs.

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Additional resources