The B2C CRM built for you
Klaviyo B2C CRM brings together your marketing, service, and analytics in a single platform. Powered by the Klaviyo Data Platform and built-in AI, it’s faster and easier than ever to create personalized, lasting customer relationships.
What is B2C CRM?
Everything you need to build lasting customer relationships
Klaviyo Marketing
Connected omnichannel experiences
Create campaigns and automated flows seamlessly across email, SMS, mobile push, and reviews in a single platform.
Data-powered personalization
Push your data further with the marketer-friendly Klaviyo Data Platform that makes granular segmentation and hyper personalization a breeze.
AI-powered wins
Improve performance with Klaviyo AI, from optimizing sign-up forms to knowing what clicks with advanced A/B testing.
Pre-built for faster growth
Empower your team to work and grow even faster with pre-built templates and intuitive flows—no coding required.
Klaviyo Service
Service + marketing = better together
With a single platform for both your marketing and service, you have all the data you need for personalized support and marketing.
A single destination for your customers
Klaviyo’s new Customer Hub makes it quick and easy to track an order, start a return, talk to an agent, or even discover their next purchase, all on their own, all in one place.
AI to increase purchases
Make more sales with the help of pre-sales AI Agents—available right on your storefront—to answer customer questions about products, just like a salesperson would.
Klaviyo Analytics
Keep an eye on performance
With pre-built and custom reports and dashboards, it’s easy to spot where to improve or where to double down.
Predict and personalize at scale
Create smarter segments with RFM analysis, and gain purchase insights for timely personalized product recommendations.
Measure the full customer experience
Make every customer interaction count and uncover trends through funnels and reports that connect the dots across marketing, service, and retention.
Turn insights into action
With industry benchmarks, funnel analysis, and recommendations, know where to focus your efforts to iterate and improve.
Klaviyo Data Platform
Unified customer profiles
Capture every interaction across marketing and service channels to build complete customer profiles for ever more precise segmentation and personalization.
Instant activation, endless opportunities
Always be winning with marketer-friendly insights you can act on in real-time—no technical expertise required.
Enrich your data with AI
Klaviyo AI provides insights that help you focus your efforts, from predicting churn and order dates to forecasting spending habits.
Put your data to work, faster
Create segments that update in real time, connect your data across your tech stack with pre-built integrations, and sync segments with paid ads audiences to enhance your ad campaigns.
Klaviyo AI
Create content faster across all your channels, easily target with predictive analytics, and put optimization on autopilot—all with the power of Klaviyo AI.
350+ integrations and APIs
Easily connect Klaviyo B2C CRM with your entire tech stack— including platforms for ecommerce, shipping, loyalty, advertising, and more—using out-of-the-box integrations and flexible APIs.
The B2C CRM for relationship-driven brands
“We see Shopify as our e-commerce hub, and we see Klaviyo as our customer CRM hub. That way, our dev team and our marketing team only need to know two core systems. It just makes processes go faster.”
– YuJin Yong, VP of digital, Daily Harvest
“I would 100% recommend Klaviyo. It’s our highest-return marketing technology, and it gives us an opportunity to grow our ecommerce store. Klaviyo supports us in building a strong, sustainable business.”
– Molly Fienning, co-founder and CEO, Red Clay Hot Sauce
“Having everything in one place is a game changer. Everything is just so much more tailored to the customer, which then increases loyalty, increases purchase frequency, and will also affect our lifetime value.”
– Rachel Fagan, VP of marketing
Learn more about B2C CRM
What is B2C CRM?
Discover the difference between a CRM for B2C and B2B.
The benefits of an ecommerce CRM
Learn why ecommerce brands should use a CRM.
The definition of a CRM
Learn what a CRM is with our marketing glossary.
B2C CRM FAQs
A B2C CRM, or business-to-consumer customer relationship management system, is software designed to help businesses manage their interactions with individual customers.