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Drive engagement with Mobile App marketing

Spark interactions that convert with seamless, data-driven in-app messaging and push notifications. Unlimited push notifications are included with every Klaviyo plan.

Two smartphones show an activewear shopping app and a lock-screen notification with a woman meditating.

Trusted by 205,000+ brands

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Get shoppers through the door

When customers are already nearby, give them a reason to stop in. Trigger location-based messages about sales, events, and offers that drive more visits and same-day purchases.

Shopping reminder notification over two models wearing mauve sports bras and leggings.

Don’t let a good cart go to waste

Someone leaves without checking out? Send a personalized push with the exact product they viewed, then welcome them back with an in-app message that makes finishing their purchase effortless.

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Keep rewards top of mind

Keep rewards top of mind with timely reminders about expiring points and available perks, so customers actually redeem what they've earned instead of forgetting about it.

Turn every channel into a path back to your app

Reach customers across channels with coordinated campaigns and flows that drive app engagement, increase conversions, and grow revenue.

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Move at customer speed

Build automated flows that react to customer behavior as it happens, so every message feels timely and relevant.

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One tap, zero friction

Use universal links to take customers straight to the most relevant screen in your app, creating a smoother experience across every channel.

A little nudge goes a long way

Drive more traffic to your app with targeted push notifications, then keep customers engaged with in-app messages once they're already there.

Stand out from the crowd with more precise targeting

Go beyond basic metrics like opens and clicks. Real-time insights show you who’s engaging and how, so you can respond with the right next step.

Turn foot traffic into high-intent moments with location-triggered messages that bridge the gap between in-store and online experiences.

Smartphone displays a nearby friend notification over a Denver map with location pins and a radius.

Target

Turn foot traffic into high-intent moments with location-triggered messages that bridge the gap between in-store and online experiences.

Smartphone displays a nearby friend notification over a Denver map with location pins and a radius.

Segment

Create audiences based on real-time app activity captured by our lightweight mobile SDK.

Segment builder interface with AI definition and conditions for app opens and placed orders.

Personalize

Use data from text, email, push, in-app messaging, WhatsApp, and more to personalize every touchpoint.

Marketing automation workflow with a browse abandonment email, conditional split, and push notification.

Prioritize

Use predictive analytics to anticipate future purchases, identify churn risk, and prioritize your highest-value customers.

Customer profile dashboard showing predictive analytics, lifetime value, and an activity log for Mia Ferraro.

Great ideas shouldn’t sit in a backlog

Build, personalize, and launch mobile marketing campaigns and flows yourself using the same tools you already know and love.

Marketing automation workflow with checkout trigger, six-hour delay, conditional split, and customer messages.

Build what you need, when you need it

Create campaigns, automate flows, and launch push and in-app messages—all from the same drag-and-drop editor.

Notification editor with a personalization menu listing profile fields such as first name, email, and phone number.

Personalize at scale

Automatically customize content using each customer's Klaviyo profile and history.

E-commerce campaign cards featuring Shopify browse abandonment, customer thanks, and customer winback.

Launch with confidence

Start from over 60 proven flow templates and make them your own.

Customer Spotlight

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The word "Weee!" in a white, stylized script font.
Klaviyo makes it easy for our marketing teams to understand our customers and send personalized communications.

Erica Leon, Growth marketing specialist

Read Weee!’s story

Additional mobile app resources

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How mobile can round out email and SMS engagement

See how using mobile push with email and SMS keeps customers engaged.

Learn more
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How to get started with mobile push

Find resources and help articles on getting started with mobile app marketing.

See how to get started

Mobile app marketing FAQs

What is mobile app marketing in Klaviyo?

Mobile app marketing in Klaviyo lets you create and send in-app messages and push notifications to users' mobile devices, showcasing products or promotions and driving more engagement.

What features are included in Klaviyo mobile app marketing?

Klaviyo mobile app marketing includes push campaigns, universal and app links that send shoppers directly to specific pages within your app, in-app pop-up messages, and cross-channel flows that combine push with email, text and WhatsApp.

How do I get started with mobile app marketing in Klaviyo?

You need to configure push notifications in Klaviyo and install the Klaviyo SDK in your mobile app. Klaviyo offers an iOS SDK, Android SDK, React Native SDK, Expo SDK, and Flutter SDK.

What are mobile app marketing segments?

Customer segments in Klaviyo allow you to group customers by buying behavior and attributes for precise targeting with your outreach.

Is Klaviyo mobile app marketing really free?

Yes. All Klaviyo plans include unlimited mobile push sends.