Personalization
Personalization is Klaviyo's AI decisioning layer, predicting LTV and churn risk so you can reach at-risk customers before they lapse.
- Predictive LTV
- Churn risk
Klaviyo for
Forecast customer lifetime value, churn risk, and next order date
Without a single view of each customer, you can't see who's about to churn until the revenue is already gone. Klaviyo predicts each customer's lifetime value (LTV) and churn risk on a live profile, so you reach the ones slipping away before they lapse.
Act on churn risk the moment it rises
How Klaviyo spots at-risk revenue so you can act on it before customers slip away
Explore Personalization
Klaviyo Marketing
Klaviyo Marketing automates marketing across email, text messaging, mobile push, and WhatsApp, delivering win-back flows that reach at-risk customers where they’re most likely to engage.
- Automated flows
- Cross-channel
Klaviyo Customer Hub
Klaviyo Customer Hub makes your website a personalized revenue channel, with personalized product recommendations tailored to each customer’s unique history with your brand.
- On-site account
- Loyalty
The platform behind retention flows
A connected infrastructure linking real-time behavioral data, predictive analytics, and automated flows behind the scenes
Product | Capability | How it works |
|---|---|---|
Personalization | Predictive LTV and churn likelihood | Predictive analytics keeps predicted LTV and churn likelihood current on every profile as behavior changes. At-risk customers move into their own segment, ready for a win-back flow. |
Klaviyo Marketing | Multi-channel flows | As a customer's churn likelihood rises or their RFM group shifts to “At risk,” a win-back flow enrolls them. The flow moves between email, SMS, and push based on how they engage. |
Klaviyo Customer Hub | Segment-based personalization | On every visit, Customer Hub reads the shopper's Klaviyo profile and adapts on-site content to match. |
Hear it from our customers
Customer Spotlight
12.4%
of Every Man Jack's Klaviyo-attributed revenue comes from predictive analytics segments
Customer Spotlight
When we installed Klaviyo Marketing Analytics, we noticed we were able to bring back people who hadn’t purchased in 3+ years. It was really amazing how they responded and how they continue to engage.
Troy Petrunoff, Founder and Principal, A-Game Digital
Read the storyPredictive LTV and retention FAQs
Learn how Klaviyo forecasts LTV, detects churn risk, and automates retention marketing for your highest-value customers.
How do I analyze customer churn?
Klaviyo predicts churn likelihood for every customer profile based on their order history, browsing, and engagement. Built-in RFM tiers and cohort reports show when repeat purchasing drops off over time, without manual spreadsheet modeling.
How do I prevent customer churn in my business?
Set up automated win-back flows triggered the moment a customer's churn risk shifts to at-risk. Because predictive metrics live directly on the customer’s profile in Klaviyo, flows deliver personalized offers and recommendations across channels before the subscriber lapses.
How do I predict customer LTV?
Klaviyo predictive analytics forecasts LTV for every customer based on their unique order history and buying patterns. These predictions stay current on every profile, so you can use them to build VIP segments and trigger high-value lifecycle flows automatically.
How do ecommerce brands use predicted LTV in marketing campaigns?
Brands use predicted LTV to tailor marketing offers efficiently. For example, segments with high predicted LTV might receive exclusive early-access product drops and dedicated VIP flows, while those with low predicted LTV might receive standard promotional cadences to protect profit margins.
Explore related resources
Predictive analytics for ecommerce
How Klaviyo forecasts what each customer will do next
What is predictive analytics?
The models behind LTV, churn risk, and next order date
Predictive analytics for retention
Put predicted churn and LTV to work keeping customers
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