Klaviyo Marketing
Klaviyo Marketing automates marketing across email, text messaging, mobile push, and WhatsApp, delivering personalized messages that drive revenue on channels you have full control over.
- Cross-channel
- Automated flows
Klaviyo for
Put your store’s data to work on channels you own
Paid ads get costly, and data scattered across your stack hides the full view of the customer. Klaviyo, the autonomous B2C CRM, keeps your data and marketing in one place, so every message responds to what your shoppers actually do.
Automate marketing on owned channels and prove the revenue
How Klaviyo helps you move your revenue onto channels you own instead of rent
Explore Klaviyo Marketing
Composer
Composer is Klaviyo's AI marketing agent that finds your next revenue opportunity and builds the best campaign or flow to capture it.
- AI agent
- Campaign builder
Analytics
Klaviyo Analytics ties every order back to the message that drove it, so you keep investing in what works.
- Revenue attribution
- Reporting
The platform behind owned-channel growth
A connected infrastructure linking unified data, omnichannel marketing automation, and revenue attribution behind the scenes
Product | Capability | How it works |
|---|---|---|
Klaviyo Marketing | Multi-channel flows | Reach customers with abandonment flows, product drops, and sale announcements across email, text messaging, mobile push, and WhatsApp, depending on where they’re most likely to engage next. |
Composer | Flow audit and campaign build | Composer analyzes your campaigns, flows, and performance, surfaces the high-impact opportunities, and drafts your next message to act on it. Nothing goes live without your review. |
Personalization | Multi-touch attribution | Multi-touch attribution credits revenue across every touchpoint, so you can trace each order back to the message that drove it. |
Hear it from our customers
Customer Spotlight
30%+
reduction in total cost of ownership for Dollar Shave Club after consolidating their stack on Klaviyo
Customer Spotlight
Ecommerce marketing FAQs
Learn how Klaviyo unifies data from your store and the rest of your tech stack and runs every owned channel from one platform, so growth keeps coming from the customers you already have.
What is the best email marketing platform for ecommerce?
Klaviyo is the B2C CRM purpose-built for ecommerce, unifying your customer data and email marketing on one platform with mobile marketing, customer service, agentic AI, reviews, and analytics. Instead of juggling separate tools for email, SMS, and reviews, you can run it all from one platform.
Does Klaviyo integrate with my ecommerce platform?
Klaviyo has pre-built integrations with popular ecommerce platforms like Shopify, WooCommerce, Adobe Commerce, and many more. Your orders, product catalog, and data on customer actions stream in continuously, populating profiles and powering segments and flows without any manual export or data wiring.
How do I set up ecommerce email campaigns for the first time?
Connect your store and Klaviyo auto-populates customer and product data. Composer, Klaviyo’s AI marketing agent, can draft your first campaigns and flows from a simple prompt, or you can use the drag-and-drop editor to customize pre-built templates for popular ecommerce flows like welcome series and browse or cart abandonment.
How do I send automated emails based on order events?
Klaviyo triggers flows from real-time store events, so a message can send automatically when an order ships, is delivered, or is due for replenishment. Each event gets recorded in the profile in real time, so every message reflects exactly where that order stands.
Explore related resources
Ecommerce segmentation guide
How smart segmentation creates campaigns that convert.
Email marketing for ecommerce
How to engage customers, build relationships, and generate ecommerce sales with email marketing
Ecommerce personalization
See best practices for ecommerce personalization
Get started
Learn more about ecommerce marketing in Klaviyo
See how Klaviyo helps ecommerce brands grow on the channels they own