How does the social list growth feature work?

Brands can prompt Instagram followers to DM or comment a specific keyword. Use Klaviyo’s auto-reply feature to collect email or SMS consent directly in Instagram DMs, seamlessly adding these contacts to your Klaviyo lists. This makes it easy to grow your subscriber base from social media engagement.

What are some key use cases for social list growth?

Always-on offers: Run evergreen opt-in campaigns (like a 10% discount) in your Instagram bio to drive steady subscriber growth. Early/exclusive access: Give high-intent followers first dibs on new product drops or collaborations. Giveaways and sweepstakes: Collect large volumes of subscribers through high-engagement promotions.

What data is captured from Instagram?

At launch, Klaviyo captures the Instagram username, profile image, follower count, “follows you” status, and the keyword used for opt-in, with support for more properties coming soon. This data enriches customer profiles for better segmentation and personalization.

Can I use this with any ecommerce platform?

Yes, the solution is platform-agnostic.

What about compliance and international numbers?

Double opt-in is supported for both email and SMS, following best practices and legal requirements. International phone numbers are accepted as long as they’re in a supported country and valid format.

How do I get started?

Simply head to “Social” in your Klaviyo account, connect your Instagram Business account, and use the pre-built templates to launch your first campaign. No technical expertise required.

Klaviyo social marketing

BETA
Turn social media engagement into customer growth

Bring your social data–tags, comments, DMs, and more–right into unified customer profiles, powering more personalized experiences that drive high-value growth. Now that deserves a like.

Get a demo

Grow your subscriber list using Instagram. Connect Klaviyo, create campaigns, and convert users through direct messages.

Use social marketing to become a conversion influencer

Turn likes into leads

Engage your followers with top-performing campaigns and turn them into subscribers right from the comments, DMs, and tags.

See the full profile picture

Know your customers even better, using social data to enrich customer profiles and power deeper personalization.

Maximize every dollar

Make your ad spend more efficient with real-time audience syncing between Klaviyo and platforms like Meta, Google, TikTok, Pinterest, and more.

Grow smarter

Bring all of your social data together to nurture subscribers, gain performance insights, and extend value across loyalty and partner platforms.

Grow your list by turning followers into subscribers

Get likes and subscribes by sharing top-performing campaigns and capturing followers’ email and SMS consent right from social.

Convert social interactions like Instagram DMs, comments, and tags directly into email and text subscribers.
Coming soon Capture tags and @mentions across Stories, Posts, and Reels to enrich customer profiles, drive deeper personalization, and measure engagement.
Grow your list faster with social campaigns like always-on offers, exclusive drops, giveaways, and more.
Coming soon Understand your top advocates at a glance with metrics like comments, likes, and reach tied directly to follower profiles.

Two smartphones display a Grant + Carter SMS campaign. Left: a leather bag ad with "Get early access!" text. Right: a chat with prompts to reply with an email for fall collection access.

Global swimwear brand Kulani Kinis fueled efficient SMS list growth from a single keyword campaign at $3.39 CPA: a low‑cost way to extend reach and drive repeatable revenue from a channel they already knew resonated.

Bring social data into your customer profiles

Capture rich data for more precise targeting, smarter personalization, and more wins.

Connect the dots between social, email, and SMS to see the full picture of every customer.
Coming soon Build richer customer profiles with social data like interests, engagement style, and reach to power personalization.
Turn anonymous followers into real profiles by capturing identity info from social DMs and interactions.
Use your customers’ social data to personalize AI-powered marketing and service across every channel.

Make your ad spend work as hard as your content does

Use Klaviyo’s audience sync to create lookalike audiences and launch more precise retargeting campaigns.

Target with precision thanks to simplified, real-time syncing between Klaviyo and platforms like Meta, Google, TikTok, Pinterest, and more.
Build lookalike audiences with Klaviyo’s reach behavioral data to find leads that act like your best customers, not just surface-level matches.
Retarget cart abandoners, site browsers, and reel viewers right where they’re scrolling with exact behavioral targeting.
Use proven customer behavior and engagement patterns to maximize every dollar, focusing your spend on the leads most primed to buy.

Audience segmentation interface showing a "Browse Abandonment Segment" and "Select Facebook audience" options, with a Facebook ad for coats.

Drive customer journeys forward with social insights

Coming soon Trigger personalized journeys from DMs, tags, and user-generated content (UGC), and deepen loyalty with integrations across rewards, advocacy, and community platforms.

Consolidate all your UGC, advocacy, and engagement data in one centralized place.
Launch automated campaigns in response to DMs, tags, and UGC at scale.
Link social events to loyalty, advocacy, and community platforms.
See what drives growth (and double down on what works) with UGC sentiment insights and dashboards.

“We were searching for a way to acknowledge micro-influencers who were providing us with valuable UGC, but who we no longer had the capacity to interact with individually. [Klaviyo] provides us with a scalable solution.”

Kirsten Laurendet, Knowledge, consulting & digital marketing at Kulani Kinis

Additional social marketing resources

Klaviyo and Gatsby logos with an "X" between them, suggesting a partnership or acquisition.

Social marketing FAQ

Klaviyo’s social marketing solution—enhanced by the recent Gatsby acquisition—enables brands to turn social engagement, such as on Instagram, into high-intent email and SMS subscribers. You can convert followers on channels like Instagram into owned contacts, enrich customer profiles with social data, and trigger automated campaigns based on social interactions (coming soon)—all within Klaviyo.

BETATurn social media engagement into customer growth