How does the social list growth feature work?

Brands can prompt Instagram followers to DM or comment a specific keyword. Use Klaviyo’s auto-reply feature to collect email or SMS consent directly in Instagram DMs, seamlessly adding these contacts to your Klaviyo lists. This makes it easy to grow your subscriber base from social media engagement.

What are some key use cases for social list growth?

Always-on offers: Run evergreen opt-in campaigns (like a 10% discount) in your Instagram bio to drive steady subscriber growth. Early/exclusive access: Give high-intent followers first dibs on new product drops or collaborations. Giveaways and sweepstakes: Collect large volumes of subscribers through high-engagement promotions.

What data is captured from Instagram?

At launch, Klaviyo captures the Instagram username, profile image, follower count, “follows you” status, and the keyword used for opt-in, with support for more properties coming soon. This data enriches customer profiles for better segmentation and personalisation.

Can I use this with any ecommerce platform?

Yes, the solution is platform-agnostic.

What about compliance and international numbers?

Double opt-in is supported for both email and SMS, following best practices and legal requirements. International phone numbers are accepted as long as they’re in a supported country and valid format.

How do I get started?

Simply head to “Social” in your Klaviyo account, connect your Instagram Business account, and use the pre-built templates to launch your first campaign. No technical expertise required.

Klaviyo social marketing

BETA
Turn social media engagement into customer growth

Bring your social data–tags, comments, DMs, and more–right into unified customer profiles, powering more personalised experiences that drive high-value growth. Now that deserves a like.

Get a demo

Laptop screen displaying a marketing interface for growing a subscriber list using Instagram. Includes a chat example and instructions.

Use social marketing to become a conversion influencer

Turn likes into leads

Engage your followers with top-performing campaigns and turn them into subscribers right from the comments, DMs, and tags.

See the full profile picture

Know your customers even better, using social data to enrich customer profiles and power deeper personalisation.

Maximise every dollar

Make your ad spend more efficient with real-time audience syncing between Klaviyo and platforms like Meta, Google, TikTok, Pinterest, and more.

Grow smarter

Bring all of your social data together to nurture subscribers, gain performance insights, and extend value across loyalty and partner platforms.

Grow your list by turning followers into subscribers

Get likes and subscribes by sharing top-performing campaigns and capturing followers’ email and SMS consent right from social.

Convert social interactions like Instagram DMs, comments, and tags directly into email and text subscribers.
Coming soon Capture tags and @mentions across Stories, Posts, and Reels to enrich customer profiles, drive deeper personalisation, and measure engagement.
Grow your list faster with social campaigns like always-on offers, exclusive drops, giveaways, and more.
Coming soon Understand your top advocates at a glance with metrics like comments, likes, and reach tied directly to follower profiles.

Global swimwear brand Kulani Kinis fuelled efficient SMS list growth from a single keyword campaign at $3.39 CPA: a low‑cost way to extend reach and drive repeatable revenue from a channel they already knew resonated.

Bring social data into your customer profiles

Capture rich data for more precise targeting, smarter personalisation, and more wins.

Connect the dots between social, email, and SMS to see the full picture of every customer.
Coming soon Build richer customer profiles with social data like interests, engagement style, and reach to power personalisation.
Turn anonymous followers into real profiles by capturing identity info from social DMs and interactions.
Use your customers’ social data to personalise AI-powered marketing and service across every channel.

Custom properties and activity log showing Instagram follower count, keywords, username, and automation events.

Make your ad spend work as hard as your content does

Use Klaviyo’s audience sync to create lookalike audiences and launch more precise retargeting campaigns.

Target with precision thanks to simplified, real-time syncing between Klaviyo and platforms like Meta, Google, TikTok, Pinterest, and more.
Build lookalike audiences with Klaviyo’s reach behavioural data to find leads that act like your best customers, not just surface-level matches.
Retarget cart abandoners, site browsers, and reel viewers right where they’re scrolling with exact behavioural targeting.
Use proven customer behaviour and engagement patterns to maximise every dollar, focusing your spend on the leads most primed to buy.

Smartphone displaying a Facebook ad for coats, alongside audience targeting options and a browse abandonment segment.

Drive customer journeys forward with social insights

Coming soon Trigger personalised journeys from DMs, tags, and user-generated content (UGC), and deepen loyalty with integrations across rewards, advocacy, and community platforms.

Consolidate all your UGC, advocacy, and engagement data in one centralised place.
Launch automated campaigns in response to DMs, tags, and UGC at scale.
Link social events to loyalty, advocacy, and community platforms.
See what drives growth (and double down on what works) with UGC sentiment insights and dashboards.

“We were searching for a way to acknowledge micro-influencers who were providing us with valuable UGC, but who we no longer had the capacity to interact with individually. [Klaviyo] provides us with a scalable solution.”

Kirsten Laurendet, Knowledge, consulting & digital marketing at Kulani Kinis

Additional social marketing resources

Klaviyo and Gatsby logos with an "X" between them on a red background.

Social marketing FAQ

Klaviyo’s social marketing solution—enhanced by the recent Gatsby acquisition—enables brands to turn social engagement, such as on Instagram, into high-intent email and SMS subscribers. You can convert followers on channels like Instagram into owned contacts, enrich customer profiles with social data, and trigger automated campaigns based on social interactions (coming soon)—all within Klaviyo.

BETATurn social media engagement into customer growth