Find your people
Sync your VIP segments to platforms like Meta, TikTok or Google to let your data do the targeting and find your next best customers.
Special introductory pricing
Turn social media engagement into customer growth
Bring your social data straight into unified customer profiles, uncover what content resonates most, and create more personalised experiences that drive high-value growth. Now that deserves a like.
Trusted by 205,000+ brands
Feed your lists
Turn followers into subscribers with automated replies, and trigger personalised flows from comments, tags and DMs.
Loyalty has rewards
Reward customers who tag your brand or post user-generated content (UGC), then repurpose top-performing content across every channel.
Grow your list by turning followers into subscribers
Get likes and subscriptions by sharing top-performing campaigns and capturing followers' consent to receive emails, texts and WhatsApp messages directly from social media.
Turn Instagram DMs, comments and tags into email, SMS and WhatsApp subscribers—then enrich their profiles by capturing every post, message and @mention.
Capture subscribers
Turn Instagram DMs, comments and tags into email, SMS and WhatsApp subscribers—then enrich their profiles by capturing every post, message and @mention.
Connect to campaigns
Grow your list faster with social campaigns such as always-on offers, exclusive drops, giveaways and more.
Build richer profiles
Turn every interaction into a chance to learn more about your customers by using custom questions to collect preferences, interests, birthdays and more from day one.
Flexible pricing that suits your needs
Visit the pricing page to see all the products and features available to help you create smarter customer journeys and longer-lasting relationships.
Social marketing
Turn your social engagement into customer growth.
Power customer profiles with social data
Capture all your social data in customer profiles—automatically—for more precise targeting, smarter personalisation, and more wins.
Turn followers into customers you actually know by bringing their social activity and interests into their profile.
See who's championing your brand and what's resonating with your audience, so you can create more of the content they love.
Use those insights to build smarter audiences, trigger personalised experiences, and create more relevant campaigns.
Make your ad spend work as hard as your content does
Use Klaviyo’s audience sync to create lookalike audiences and launch more precise retargeting campaigns, so every dollar goes further.
Target with precision thanks to simplified, real-time syncing between Klaviyo and platforms like Meta, Google, TikTok, Pinterest and more.
Build lookalike audiences with Klaviyo's rich behavioural data to find leads that act like your best customers, not just surface-level matches.
Retarget cart abandoners, site browsers, and reel viewers right where they’re scrolling with precise behavioural targeting.
Drive customer journeys forward with social insights
Trigger personalised journeys from DMs, tags and UGC, and deepen loyalty with integrations across rewards, advocacy and community platforms.
Access all your owned and user-generated content, and performance data in one place—then, repurpose top-performing posts across omnichannel campaigns and flows.
Centralise your content
Access all your owned and user-generated content, and performance data in one place—then, repurpose top-performing posts across omnichannel campaigns and flows.
Spot the trends
See what's resonating with AI-powered insights that surface top-performing content, rising creators and emerging trends, then ask Composer to dig deeper into what's driving them.
Scale the wins
Make the most of what works by amplifying top-performing content and rewarding the creators helping your brand grow.
Additional social marketing resources
3 ways to grow your list with social media
Learn more
How to convert Instagram followers into subscribers
Learn more
How to sync Meta Lead Ad subscribers to Klaviyo
Learn more
Klaviyo slides into DMs with acquisition of Gatsby
Learn more
How to determine your Meta audience sync strategy
Learn more
Identify segments to target with paid ads
Learn moreSocial marketing FAQs
What is Klaviyo social marketing?
Klaviyo social marketing—enhanced by the recent Gatsby acquisition—enables brands to turn social engagement, such as on Instagram, into high-intent email, text and WhatsApp subscribers. You can convert followers on channels like Instagram into owned contacts, enrich customer profiles with social data and trigger automated campaigns based on social interactions—all within Klaviyo.
You can also collect more first-party data directly from your social channels, giving you a clearer view of your customers. There’s a social content library, featuring owned and user-generated content, to easily source and use customer content in your campaigns.
All of this feeds into Klaviyo’s AI-powered marketing and service, helping you deliver more personalised messages, better targeting and more relevant customer experiences across every channel.
How does the Social auto-replies feature work?
Brands can prompt Instagram followers to DM or comment a specific keyword. Use Klaviyo Social auto-replies to collect email, text and WhatsApp consent directly in Instagram DMs, seamlessly adding these contacts to your Klaviyo lists. This makes it easy to grow your subscriber base through social media engagement.
What are some key use cases for social list growth?
- Always-on offers: Run evergreen opt-in campaigns (like a 10% discount) in your Instagram bio to drive steady subscriber growth.
- Early/exclusive access: Give high-intent followers first dibs on new product drops or collaborations.
- Giveaways and competitions: Collect large volumes of subscribers through high-engagement promotions.
What data is captured from Instagram?
Klaviyo captures a wide range of profile events—like Instagram username, profile image, follower count, ‘follows you’ status, opt-in keywords, comments, DMs and mentions—to power segmentation and flows, and send webhook events to ecosystem partners.
Can I use this with any e-commerce platform?
Yes, the solution is platform-agnostic.
What about compliance and international numbers?
Double opt-in is supported for both email and SMS, following best practices and legal requirements. International phone numbers are accepted as long as they’re from a supported country and in a valid format.
How do I get started?
Simply head to "Social" in your Klaviyo account, connect your Instagram Business account, and use the pre-built templates to launch your first campaign. No technical expertise required.