Put AI to work on customer insights
Give AI tools secure access to Klaviyo data so teams can find answers, uncover opportunities, and take action faster
Unlock enterprise data management power
Tap into the Klaviyo Data Platform's next-level capabilities for brands with complex data and analytics needs.
Trusted by 205,000+ brands
Build richer customer profiles
Add memberships, appointments, subscriptions and other custom data to customer profiles, then activate it across segmentation and automation.
Pick up where shoppers left off
Connect returning visitors to known profiles so every interaction feels like a continuation, not a fresh start.
Clean, reliable data without the hassle
Say goodbye to messy, inconsistent data. Klaviyo Data Platform's advanced features unlock powerful ways to manipulate and normalise data, ensuring it's primed for segmentation, personalisation, and analysis.
Custom functions
Execute serverless functions in response to events captured in Klaviyo to transform data, update properties or forward it to any webhook endpoint.
No-code transformation
No coding required: Reformat, standardise and clean your data for consistency and accuracy in minutes.
Flexible data model
Use custom objects to store relationships like subscriptions, reservations or households, so your data model reflects the way your business actually works
Advanced deduplication
Automatically merge duplicate profiles caused by email typos or aliases, building on Klaviyo’s standard identity resolution for cleaner, more accurate customer data.
Your data, connected everywhere it needs to be
Enhance your entire tech stack by ensuring data is accessible, up to date and adding value.
Data warehouse sync
Sync customer data across Snowflake, BigQuery, Databricks and more for deeper insights and reporting.
Webhooks
Automate triggers for sending Klaviyo data to third-party tools and services: think direct mail, gifting and others.
Group membership API
Enable dev teams to personalise website and in-app content using customer data.
Customer Spotlight
Faster insights. Faster action.
Uncover deep insights and take action in Klaviyo Marketing and Klaviyo Service, and beyond in third-party tools. Reach customers at key points in their journeys to increase retention and drive revenue.
RFM analysis (recency, frequency, monetary value)
Model future customer behaviour and create smarter segments by scoring and grouping customers according to their purchasing behaviour.
Funnel analysis
Pinpoint areas for optimisation by easily visualising customer journeys and filtering by audiences.
Product analysis
Promote the right products at the right time through purchase pattern insights for each product in your catalogue.
Audience performance
Identify top segments faster and compare audiences at scale, so you can determine where to focus and understand negative trends.
Custom CLV (customer lifetime value)
Customise your prediction window to match your purchase cycle and enhance how you forecast customer lifetime value.
Additional marketing automation resources
8 CDP use cases for driving loyalty through marketingThe difference between RCS, SMS and MMS
Ways to sharpen segmentation, achieve a 360-degree customer view, optimise engagement, find upsell opportunities, and more.
Getting started with Klaviyo Data Platform
How to use Klaviyo for advanced data management, predictive modelling, and seamless integration with other systems.
How RCS enhances mobile engagement
Comprehensive course for mastering customer data management in a way that aligns with your business needs.
Advanced KDP FAQs
What is the difference between the standard and advanced versions of the Klaviyo Data Platform (KDP)?
All Klaviyo users have access to the standard features of the Klaviyo Data Platform (like profiles, segments, predictive analytics, integrations and data storage). You can unlock additional functionality as detailed above by upgrading to Advanced KDP.
Do I need Advanced KDP to access predictive CLV?
No. Predictive CLV (customer lifetime value) is included with all Klaviyo Marketing plans. However, upgrading to the Advanced Klaviyo Data Platform unlocks Custom CLV, which lets you adjust prediction windows and gain even more tailored insights.
Which data warehouses can I sync with using Advanced KDP?
Advanced KDP connects to the following data warehouses for export:
- Amazon Redshift
- Amazon S3
- BigQuery
- Microsoft Azure
- Synapse Analytics
- Snowflake
It also supports importing enriched attributes and models from Databricks, Snowflake, BigQuery, and Redshift. That way, your business intelligence and data science teams can work with a complete view of your customers’ behaviour.
Is a free trial available for Klaviyo’s Advanced KDP?
Yes. Klaviyo customers can access a 30-day free trial of Advanced KDP. The trial is completely risk-free and doesn’t automatically renew into a paid plan. To get started, contact the Klaviyo sales team.
How does Klaviyo’s Advanced KDP support data transformation?
The Advanced KDP includes no-code tools for reformatting, standardizing, and cleaning data, ensuring it’s consistent and ready for use. This empowers teams to improve data accuracy without needing technical expertise.