Composer Artefacts
Turn any answer into a page you can share, like a launch dashboard for your CEO or a team plan.
Composer
The AI marketing agent that knows your business and does the work
Composer can answer complex questions, schedule repeatable work, and proactively surface the insights and opportunities worth your attention—all grounded in your data.
Catch up on Composer’s latest releases
Recurring tasks
Your recurring work, done before you ask. Schedule reports and audits, and edit or pause anytime.
Skills
Teach Composer once, use it every time. Save your brand voice or methods and call them by name.
Omnichannel campaigns
One campaign, every channel. Describe it once and Composer builds personalised email and SMS.
Meta Ads in Composer
Paid and owned in one conversation. See which Meta ads bring back customers, then act in Klaviyo.
Brand style from your website
Your brand’s look, built in. Composer picks up your site’s visual style so drafts look like you.
Turn questions into answers
Ask complex questions about your business and get answers backed by your data, industry benchmarks, and Klaviyo expertise, with sources so you can see the evidence behind them.
Build campaigns from a prompt
Describe the outcome you want, and Composer builds the audience, drafts the content, and gets your campaign ready for review in minutes.
Find your next win
Composer analyzes your data alongside built-in best practices to find what matters, explain why, and recommend what to do next.
Built to your brand standards
Every campaign starts with your brand voice, tone, and compliance requirements built in, so you can review faster and launch with confidence.
Connected context
Connect the tools you already use to give Composer more context about your business for analysis and creation.
AI marketing agent FAQs
What is Composer?
Composer is your always-on AI marketing agent that knows your business. Grounded in your Klaviyo data and business context, Composer helps you uncover opportunities, understand what’s driving performance, and turn insights into action. From deeper analysis to creating and improving campaigns, flows, audiences, and more, Composer helps you get more done, all within Klaviyo.
What can Composer help me do?
Composer helps you analyse, create, and act across your marketing. Use it to:
- Analyse performance and uncover opportunities across your account
- Run deeper audits of campaigns, flows, forms, and audiences
- Get answers and recommendations grounded in your Klaviyo data
- Build and refine segments and audiences
- Create campaigns, flows, and messages
- Turn insights and recommendations into action directly in Klaviyo
- Schedule recurring tasks so Composer can take on repeatable work
How does Composer use my business data?
Composer brings together the context it needs to understand your business. That includes data already in Klaviyo, like customer behaviour, engagement, campaigns, flows, and performance—as well as relevant context from connected external tools and data sources. With MCP-powered connections, Composer can incorporate information from across your marketing stack to deliver analysis, recommendations, and actions grounded in your business, not generic AI responses.
Can Composer analyse my marketing performance?
Yes. Composer can analyse your Klaviyo data to answer questions, investigate performance, audit your marketing, and identify opportunities for improvement. You can ask follow-up questions and dig deeper without having to manually pull together reports or navigate between different parts of Klaviyo.
What can Composer create?
Composer can help create marketing experiences directly within Klaviyo, including campaigns, flows, messages, segments, and more. Because Composer understands your Klaviyo account and business context, it can move from understanding an opportunity to helping you build what you need to act on it.
Can Composer complete tasks for me?
Yes. Composer goes beyond providing answers and recommendations by helping you take action directly in Klaviyo. Depending on the task, you can use Composer to create new marketing experiences, make changes to existing work, or schedule recurring tasks, while keeping control over what ultimately reaches your customers.
Can I schedule recurring tasks with Composer?
Yes. You can schedule tasks for Composer to run on a recurring basis, making it easier to stay on top of work that would otherwise require repeated manual analysis. For example, you can have Composer regularly check for opportunities or issues and surface what needs your attention.
Does Composer make changes or publish anything without my approval?
You stay in control of customer-facing marketing. Composer can help analyse, create, and make changes within Klaviyo, while giving you the opportunity to review customer-facing work before it goes live.
How is Composer different from ChatGPT or other AI tools?
General-purpose AI tools can help with individual tasks, but Composer is an AI marketing agent purpose-built for your marketing and already knows your business. It brings together your Klaviyo data and business context with purpose-built marketing capabilities to analyse performance, uncover opportunities, and take action on your behalf. And with connections to external tools and data sources, Composer can work with context across your marketing stack, not just what you provide in a prompt.
What channels does Composer support?
Composer can help create and optimise marketing across Klaviyo’s supported channels, including email, SMS, mobile push, WhatsApp, and RCS. Channel availability may vary by account and feature.
Do I need a Klaviyo account to use Composer?
Yes. Composer is built directly into Klaviyo and uses your Klaviyo data and business context to provide more relevant analysis, recommendations, and marketing experiences.
How do I get access to Composer?
Composer is available within Klaviyo, with free and paid access options depending on your account and usage. Visit Klaviyo’s pricing page for the latest information on Composer plans and availability.