PRIVATE BETA
Start the global conversation with WhatsApp marketing
With the #1 global messaging app now on the Klaviyo platform, you can use all your data to personalise two-way, interactive conversations that engage your customers and grow your brand all around the world
Currently in paid private beta. Availability may be limited*
WhatsApp marketing has entered the chat
Drive growth faster with two-way messaging
Automate personalised, interactive conversations that convert customers around the globe.
Go omnichannel with email, SMS, and more
Always meet customers where they are by seamlessly bringing WhatsApp into your omnichannel strategy.
Personalise and optimise with real-time data
Know which WhatsApp messages move the needle and optimise sends for faster growth.
Bring marketing and service together
Use all your customer data to create more personalised marketing and support interactions.
Grow faster with conversations that convert
Turn WhatsApp into your highest-converting channel with two-way, automated messaging personalised to each customer.
- Get more sign-ups with WhatsApp forms and keywords.
- Spark engagement by delivering tailored recommendations at scale with automated conversations.
- Boost conversions with images and call-to-action buttons. Product carousels, videos, and more are coming soon.
Bring WhatsApp into the omnichannel conversation
Add WhatsApp to your omnichannel strategy alongside email, SMS, and mobile push for seamless, scalable engagement.
- Meet users where they are with multi-channel flows trigged by real-time customer behaviours.
- COMING SOON Engage smarter with AI-powered channel affinity, automatically sending to each customer’s preferred channel.
- COMING SOON Create coordinated multi-channel campaigns across email, SMS, push, and WhatsApp—all in one place.
Chat smarter with real-time data
Easily deliver tailored experiences and know what moves the needle with Klaviyo Data Platform and built-in analytics.
- Know everything about every customer, with profiles updated with real-time data from all channels and 350+ integrations.
- Build segments that go beyond basics—pull from any data, any source, and every interaction to hyperpersonalise experiences.
- Track attributions and performance across WhatsApp and other channels, so you can measure ROI and make your dollars work harder.
Connect marketing and service effortlessly
Coming soon With all your data connected in Klaviyo, you can deliver the most seamless, relevant WhatsApp experiences across marketing and support.
- Sync Klaviyo’s unified data with Gorgias to power personalized, timely WhatsApp support interactions.
- Respond to customer questions instantly with keyword triggers and quick replies—without overloading your team.
“We’ve seen a 22% opt-in rate when asking existing contacts to subscribe to WhatsApp. WhatsApp has delivered 2X the revenue per recipient compared to SMS.”
Brina Skof, Marketing Automation Lead at Loop Earplugs
WhatsApp messaging FAQ
WhatsApp messaging helps brands build stronger customer relationships through real-time, two-way conversations. With higher engagement and conversion rates than email or SMS, WhatsApp is ideal for delivering timely, personalised messages with rich media and interactive features, especially in international markets.
*This product is currently offered as a paid private beta. All features and functionalities including those labeled as “Coming Soon,” “Beta,” “Private Beta,” or “Limited Beta” are subject to change or removal at Klaviyo’s sole discretion and should not be relied upon to make any purchasing, financial, or implementation decisions. Access and availability are not guaranteed and may be limited.