Explore our library of free downloadable resources for ecommerce marketers that cover email marketing, SMS marketing, marketing automation, data privacy, and more.
Explore our most popular ecommerce guides, benchmarks, and deep dives
From shifting loyalty to year-round gifting, learn what’s driving global purchase behaviour in 2025—and how top brands are building smarter, more profitable campaigns in response. Get the report that shows what 7,000 holiday shoppers want and how to deliver it.
Get the month-by-month recommendations, regional insights, and tactical ideas you need to seize Q4’s biggest opportunities.
Access everything you need to prepare and launch impactful BFCM campaigns—strategy guides, planners, inspiration, and ready-made templates.
Want to know how top B2C brands thrive? Get the 2025 State of B2C Marketing Report to learn how leaders are ditching old tactics, unifying platforms, and prioritising customer loyalty for massive growth.
In partnership with Klaviyo, marketing effectiveness expert James Hurman presents new research that challenges a long-standing assumption in eCommerce: that customer retention is the most reliable path to growth.
Carla Penn-Kahn of Profit Peak shares how retailers can boost margins, use owned media, and build loyalty—without relying on constant discounts.
Audit your customer journey with help from this guide, designed to help you identify disjointed experiences that might be costing you money.
Learn what “good” and “great” performance looks like and hear from experts to guide your own best practices and growth.
Discover 150+ key ecommerce dates that AU customers care about to plan a marketing strategy that is relevant to your brand.
Build best-in-class marketing fundamentals with these resources on how to ace the basics.
Excel with email from the very outset. Learn all about the best strategies, automations, workflows, and more to grow your brand’s profitability through best-in-class email marketing strategy.
6 steps to stand up an SMS marketing strategy that takes you from building a list of subscribers to sending out strategic communications that help convert people to become lifelong customers.
Customers want privacy and personalisation—so what does that mean for marketers? This guide has actionable tips for smarter, scalable personalisation in the privacy-first web.
Ready to move on from the basics? These resources help marketing teams as they grow and want to reach new levels of customer experience excellence.
Scalable email marketing tactics to personalise, optimise, and automate your strategy for more revenue, more ROI, and more profitability.
Ready to unite your cross-channel marketing strategy? Learn the importance of centralising data for more customer loyalty and control over your brand’s growth.
This is about your technology, your reputation, and your options when it comes to landing in the inbox––in the right folder––every single time.
All the questions ecommerce marketing teams need to consider when putting out an RFP—all to help you standardise your evaluation criteria against a handful of vendors.
Learn how to efficiently balance customer acquisition and retention to ensure you attract and keep customer attention—even in today’s pressure-cooker economy.
See what 325B emails and 3B texts across 14 ecommerce industries can tell you about your own performance.
We're here to help—check out these guides on switching email service providers (ESPs) and how we integrated with popular ecommerce platforms.
Learn how to approach an ESP migration with 10 smart versus weak frameworks, according to industry experts at Northern Commerce, IM Digital, and Tomorrow—plus 10 reasons why brands switch.
The three essential steps ecommerce brands should take before beginning an ESP migration process—and why they matter. Do your due diligence and avoid any headaches down the line.
Running an online store on WooCommerce and wanting to upgrade your marketing? Learn why brands choose the Klaviyo x WooCommerce marketing plug-in—and how they switch to it, fast.
Whether you’re reconsidering your current marketing tech or a first-time shopper, if you’re running on Magento, we’ve got good news for you. Klaviyo’s email and SMS integration takes just minutes to set up.
