Your data-backed BFCM toolkit for 2025

Don’t risk your Black Friday sales on a strategy that’s gone stale. Find out which tactics hold the most promise this year—and which investments are worth reconsidering—with the help of this detailed toolkit, shaped by findings from 169,000+ global brands.

 

Modernise your strategy with a 5-step plan to help:

 

  • Grow your marketing list
  • Send effective weekly campaigns
  • Optimise your flows
  • Personalise your messages
  • Address economic uncertainty

Discover proven tactics to win Q4

Step up your BFCM prep with our toolkit, featuring a straightforward 5-step plan, actionable templates, checklists, and proven strategies tailored to your business size.