Your data-backed BFCM toolkit for 2025
Don’t risk your Black Friday sales on a strategy that’s gone stale. Find out which tactics hold the most promise this year—and which investments are worth reconsidering—with the help of this detailed toolkit, shaped by findings from 169,000+ global brands.
Modernize your strategy with a 5-step plan to help:
- Grow your marketing list
- Send effective weekly campaigns
- Optimize your flows
- Personalize your messages
- Address economic uncertainty