One system of record
Klaviyo unifies data, analytics, AI, and activation in one platform, with built-in identity resolution and unlimited history.
KLAVIYO VS
The B2C CRM built around your customer
Braze is a strong enterprise engagement platform. Klaviyo unifies your customer data, analytics, AI, and activation in one system, built for growth across every channel.
Why brands choose Klaviyo
Connects your whole stack
400+ native integrations bring your commerce platform, data, and tools onto one profile, whatever you run, with flexible APIs and custom objects when you need them.
Identity resolution that lasts
Klaviyo helps brands recognize more returning, known shoppers as browser cookies expire, so more visitors arrive already identified instead of anonymous.
Customer Spotlight
Moving email and SMS to Klaviyo cut our cost of ownership and freed our team from constant IT tickets.
Marketing lead, Helen of Troy
Read Helen of Troy storyPowering 205,000+ relationship-driven brands across 100+ countries, with 400+ pre-built integrations
Grow like these brands
Here’s what your move looks like
First, your data arrives
We automatically sync your contacts, lists, and email engagement history.
Then, you build your content
Mailchimp keeps sending while you recreate your email templates, forms, and flows in Klaviyo.
Go live when you’re ready
Once everything looks good, switch your online store from Mailchimp to Klaviyo and set your content live.
Ready to move beyond Braze?
Unify your customer data, run every channel from one profile, and see what earned the revenue.
FAQ for moving from Braze to Klaviyo
How do I migrate from Braze to Klaviyo?
Your subscriber data moves into Klaviyo in a one-time sync, then your flows are rebuilt. The migration guide sequences it so your current program keeps sending while you set up.
Is Klaviyo a CDP or a marketing tool?
Both. Klaviyo combines a customer data platform, analytics, AI, and activation in one system, so your data and your messaging live in the same place.
Can I run SMS and email together in Klaviyo?
Yes. Email, SMS, RCS, WhatsApp, and mobile push run off the same customer profile, with combined reporting across the whole program.
Does Klaviyo support WhatsApp?
Yes. WhatsApp is a native channel in Klaviyo, alongside email, SMS, RCS, and push.
Do I need developers to run Klaviyo?
No. Klaviyo is built for marketer-led execution, with APIs and custom objects available when a technical team wants them.
Does Klaviyo work at enterprise scale?
Yes. Klaviyo is a public company powering 205,000+ brands, with custom objects, flexible APIs, and unlimited history.
Does Klaviyo only work with Shopify?
No. Klaviyo works with any commerce platform through 400+ native integrations and flexible APIs. It is also a leading Shopify partner, with full historical sync, a native pixel, POS and Markets support, and true bidirectional sync.
What kind of support does Klaviyo offer?
Klaviyo Academy, live training, the Help Center, the Community forum, and a strong partner network for custom projects.