Introducing

The only CRM built for B2C

Stop chasing transactions. Klaviyo turns customers into diehard fans—obsessed with your products, devoted to your brand, fuelling your growth.

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Powering 169,000+ relationship-driven brands

Wait, a CRM for B2C?

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Yes! Finally, one platform combining marketing, service, and analytics—for real-time personalisation, smarter decisions, and seamless growth.

Marketing

Benchmarks
Customer hub
Email marketing
pills
Integrations
Klaviyo AI
Mobile push
Profiles
Reporting
SMS marketing
Reviews

Send messages that make an impact, on all the right channels

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Email marketingSMS marketingMobile PushReviewsWeb formsFlowsCampaigns

Service

Personalise customer service for happier customers and more sales opportunities

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Customer Hub

Analytics

Fully understand what’s working and what’s next, without all the noise

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BenchmarksKlaviyo AIMarketing Analytics

Data platform

Unify all your data to see the full story of each customer and anticipate their wants

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Integrations and APIsProfilesSegmentsAdvanced KDP

More personal, longer-lasting customer relationships—at scale

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Accelerating and optimising your success with Klaviyo AI

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Fueling growth for brands that don’t settle

"Klaviyo’s advanced segmenting and analytics have helped us dramatically increase our email and SMS revenues."
Kathleen Loftus
ICONIC London
"We finally have deeper personalisation, smarter customer journeys, and more automated revenue coming through the door."
Saskia Dörr
Oatsome
"With Klaviyo, we could personalise everything from recommendations to high-converting follow-ups."
Andrew Cosh
Avant

Inspiring your next move with insights and resources

What is a B2C CRM?

Learn what a B2C CRM is, and how it is different from traditional CRMs.

The B2C CRM playbook.

Build a B2C CRM strategy that transforms your customer experience and drives revenue.

Marketing automation in the consumer era.

Scale your personalisation efforts with marketing automation built specifically for B2C brands.

Marketing Analytics for B2C brands.

Go beyond performance reporting to get a clearer picture of your customer and what impacts their behaviour.

Unify your data.

Delight your customers.

Drive real growth.

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Klaviyo B2C CRM is your unified platform for building smarter digital relationships.