The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Campaign strategy
WhatsApp ROI: How smarter segmentation & automation drive revenue27 Feb 2026
Discover how brands improve WhatsApp ROI using segmentation, free service-message automations, and smarter channel choices across WhatsApp, SMS, and email.
Klaviyo news
RCS for Business is here24 Feb 2026
Now generally available in Klaviyo, RCS business messaging—in partnership with Google—lets brands send verified, interactive text messages
Marketing analytics
Email Marketing Benchmarks 2026 - Campaigns and Automations24 Feb 2026
How does your email marketing performance compare? Get the average email open rate, click rate, and conversion rates for your industry.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
8 email marketing metrics that matter3 Jan 2026
The email marketing metrics you need to track and top tips for improving each, to deliver consistent and demonstrable improvements for your business
Email marketing
FAQs for migrating to Klaviyo 18 Aug 2025
Migrating to Klaviyo? Get expert insights on timing, tools, and tips to maximize your impact before Black Friday & Cyber Monday.
Email marketing
10 Black Friday Cyber Monday email examples1 Aug 2025
See examples and results from real Black Friday email campaigns brands in the UK, Europe, and around the world have sent during their sales.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
WhatsApp vs. SMS2 Feb 2026
Choosing between SMS and WhatsApp? This guide explains how to prioritize channels by regional usage, cost, and features not just pricing.
SMS marketing
How to choose the right SMS provider10 Nov 2025
Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.
SMS marketing
iOS 26 and the future of text marketing16 Sept 2025
Inbox filtering, AI summaries, RCS, and link tracking changes are coming. Use Klaviyo to adapt quickly and keep your SMS strategy strong.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
WhatsApp ROI: How smarter segmentation & automation drive revenue27 Feb 2026
Discover how brands improve WhatsApp ROI using segmentation, free service-message automations, and smarter channel choices across WhatsApp, SMS, and email.
Campaign strategy
Why choose Klaviyo for WhatsApp marketing?16 Feb 2026
Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations.
Campaign strategy
10 Mother's Day marketing examples30 Jan 2026
Here’s 10 Mother’s Day marketing examples from different brands to inspire your 2026 Mother's Day marketing campaign, with Mother's day dates by country.