Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
7 Halloween Email Marketing Examples 18 Sept 2026
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.
Campaign strategy
10 marketing tasks for a record-breaking Black Friday17 Sept 2026
Get your Black Friday Ecommerce Marketing plan underway with our checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.
Campaign strategy
9 Boxing Day marketing ideas17 Sept 2026
Get inspired with these 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.
Campaign strategy
Singles' Day marketing ideas16 Sept 2026
Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas.
Campaign strategy
6 Christmas email marketing ideas with examples for 202615 Sept 2026
Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.
Campaign strategy
How small teams can compete with vibe marketing30 Aug 2026
Startups can't out-spend big brands, but they can out-move them. See 6 ways small teams use AI-powered vibe marketing to launch campaigns, jump on trends, and grow revenue fast.
Campaign strategy
9 vibe marketing strategies to meet the moment, faster30 Aug 2026
Two-thirds of teams missed a key cultural moment in the last year because they moved too slow. Get 9 vibe marketing strategies to react faster and turn moments into revenue.
Campaign strategy
The 4-week BFCM Whatsapp blueprint19 Aug 2026
Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.
Campaign strategy
BFCM checklist guide14 Aug 2026
The BFCM checklist Melusine Studio actually uses. 5 phases from July to December covering list growth, flows, AI customer service, and post-BFCM retention.