Campaign strategy

Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.

Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.

Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.

Discover 9 omnichannel marketing examples from brands like Rebecca Minkoff and CABAIA. Boost revenue and retention, and create seamless customer journeys.

Boost your Black Friday success with our top email and SMS marketing tips. Learn best practices to maximise engagement and sales.

Black Friday marketing tactics consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.

SMS and MMS have served marketers well as standard promotional channels that reach customers with brief, urgent messages. But now, a third option is making waves: Rich Communication Services (RCS). And as Apple begins to roll out RCS support for iOS 18, RCS is poised to become a major player in global messaging. RCS offers […]

In the last hour alone, I’ve opened and closed WhatsApp multiple times, checked my email, replied to a text, searched for a present for my niece’s birthday, and aimlessly clicked through an obscene amount of Instagram Stories. And this is all before 10 a.m. on a Tuesday. Context switching is how we live. As a […]

Be inspired for your next Father’s Day marketing campaigns with tips for segmenting for countries with different Father’s Day dates around the world