Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy articles
Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.
Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.
Discover 5 ways to use an AI-powered helpdesk for BFCM to improve response times, automate workflows, and deliver faster, more personal customer support.
Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.
9 actionable tips for staying profitable during Black Friday focused on increasing revenue while maintaining healthy profits throughout the shopping season.
BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.
Black Friday in Europe. Explore the latest data and growth trends to create successful Black Friday campaigns across the UK, France, Germany, and beyond.
Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalize, automate, and scale every campaign.
Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.