AUTONOMOUS B2C CRM

AI marketing and service through WhatsApp and more

Klaviyo unifies your customer data, AI agents, and channels — from WhatsApp and SMS to email marketing and web — creating an omnichannel experience that builds loyalty and drives growth.

AI agents for marketing and service. 
Proactive and powered by your data.

K:AI Marketing Agent analyses your site, learns your brand, and creates content in minutes.

K:AI Customer Agent serves customers 24/7: answers, resolutions, product suggestions, and more.

Service that drives revenue for BFCM and beyond

Chat interface on a tablet showing a product inquiry about the Lumen Elevate Bra. The AI assistant responds about its suitability for high-impact workouts.

K:AI Customer Agent

Provide exceptional service that feels personal, even during the holiday surge.

Customer hub interface showing a welcome message for Mia, Silver VIP status, points balance, recently viewed items, and favourites.

Customer Hub

Give BFCM shoppers a personalised shopping and service experience.

Helpdesk interface showing a list of customer support tickets with names and messages. "NEW" label in the corner.

Klaviyo Helpdesk

Make every conversation during BFCM a chance to build loyalty and drive growth.

Powering 183,000+ relationship-driven brands

Coty logo in charcoal colour.Vans logo in black text with the "V" extending over the other letters.Paul Smith logo in handwritten style.Unilever logo in charcoal grey.Loop Earplugs logo.The Body Shop logo with stylised leaves encircling a circle.Coty logo in charcoal colour.Vans logo in black text with the "V" extending over the other letters.Paul Smith logo in handwritten style.Unilever logo in charcoal grey.Loop Earplugs logo.The Body Shop logo with stylised leaves encircling a circle.
Coty logo in charcoal colour.Vans logo in black text with the "V" extending over the other letters.Paul Smith logo in handwritten style.Unilever logo in charcoal grey.Loop Earplugs logo.The Body Shop logo with stylised leaves encircling a circle.Coty logo in charcoal colour.Vans logo in black text with the "V" extending over the other letters.Paul Smith logo in handwritten style.Unilever logo in charcoal grey.Loop Earplugs logo.The Body Shop logo with stylised leaves encircling a circle.

AI that actually does the work

Have Klaviyo AI (K:AI) automate your marketing, power your support, and personalize every interaction.

Marketing dashboard displaying a custom marketing message and a popup signup form offering a 10% discount for new subscribers.

Marketing that carries the conversation

Reach your customers with smarter messages across channels.

Klaviyo omnichannel marketing builder interface showing audience segmentation and scheduled email and SMS campaigns.

Service that solves and sells

Deliver personalised marketing and service that turns every interaction into a revenue opportunity.

Online shopping interface for a "Cirrus workout set" with a chat feature. An AI assistant responds to a discount query.

Analytics that deliver your next win

Know what’s working and fix what’s not, without the noise.

Klaviyo dashboard showing a business review with conversion summary, $123,456 active on site, and a bar chart of conversions.

CDP power that gives you the full data story

Unify all your data to get the 360-degree view of each customer and anticipate their wants.

Klaviyo customer profile interface showing James Clark's contact details, subscription status, and activity log.

Fueling growth for brands that don’t settle

ICONIC London makeup products on a pink surface. Text: "12.5x ROI from Klaviyo email and SMS YoY.
"Klaviyo’s advanced segmenting and analytics have helped us dramatically increase our email and SMS revenues."
Kathleen Loftus
ICONIC London
Bowl of strawberry oatmeal topped with sliced strawberries and bananas. Text: "Oatsome, 12% Increased average order value.
"We finally have deeper personalisation, smarter customer journeys, and more automated revenue coming through the door."
Saskia Dörr
Oatsome
Avant achieves 260% YoY revenue growth, winning "Most Innovative Use of Personalisation" at 2024 Klicks by Klaviyo.
"With Klaviyo, we could personalise everything from recommendations to high-converting follow-ups."
Andrew Cosh
Avant

350+ apps to connect your business to Klaviyo B2C CRM

Inspiring your next move with insights and resources

Why Klaviyo B2C CRM?

Klaviyo B2C CRM is the AI-first platform that brings marketing and service together in one place—powered by data—to create deeper, longer-lasting customer relationships.

Smiling person surrounded by icons representing various integrations, with text "Integration connected" and "Latest data sync: now".