You've grown. Has your platform?
Brevo helps teams send campaigns. Klaviyo helps teams turn customer data into revenue.
196,000+ brands across 80+ countries use Klaviyo to grow their business
Klaviyo | Brevo | |
|---|---|---|
Predictive analytics | • Built-in predictive analytics like Customer Lifetime Value, churn risk, and next order date. | • Advanced analytics are more limited and often tied to add-ons. |
Analytics depth | • RFM, funnel, cohort, and attribution with Marketing Analytics. | • No native funnel or cohort analytics documented. |
Automation | • Advanced event-based flows and templates for B2C brands. | • 7 templates and 3 native ecommerce triggers. |
Integrations | • 350+ integrations. | • Under 200 listed integrations. |
Visitor identification | • extended_id helps identify returning visitors for up to a year. | • No native equivalent documented. |
Paid ads | • Sync audiences to Meta, Google, Pinterest, and TikTok. | • Less documented paid ad activation depth. |
Ecommerce use cases | • Strong out-of-the-box flows for cart, browse, post-purchase, price drop, and more. | • More limited prebuilt ecommerce use cases. |
Multi-brand management | • Portfolio tools support cross-brand reporting and asset cloning. | • Sub-accounts are more limited and enterprise-gated. |
Product velocity | • 250+ enhancements in 2025. | • Fewer than 45 enhancements in 2025. |
Switch from Brevo today.
350+ pre-built integrations
Start integrating and using your data quickly and easily with out-of-the-box integrations—no developer required.
Built for ecommerce, better for ecommerce
Your customer data. Finally activated.
Most platforms store your customer data without activating it. Klaviyo builds a single real-time profile from every touchpoint, unified, predictive, and ready to drive revenue.
Personalise Every Customer Journey.
Create relevant customer experiences without adding manual work. Klaviyo combines real-time customer data, predictive insights, and automation. Personalise every interaction, from acquisition to repeat purchase, at scale.
Launch campaigns faster.
Launch, test, and optimise campaigns faster from one platform. 60+ retail-specific pre-built flows and omnichannel orchestration help your team move quickly without adding operational complexity.
See what your platform isn't showing you.
Open rates are not revenue metrics. Klaviyo connects every campaign and flow directly to revenue in real time, multi-touch attribution, funnel analytics, and predictive insights included.
We'd been sending emails for years, but in an ad hoc way that did not make the most of our database. With Klaviyo, we track everything, we segment properly, and we talk to customers at the right moment. That's why we went from about 15% of online revenue from email to 26% in under a year.
Frequently asked questions
Klaviyo is generally the stronger fit for B2C brands that need deeper personalidation, ecommerce data, and revenue-focused automation. Brevo is better suited to businesses with more basic email and automation needs.