Not that long ago, a birthday email with "10% off" was considered premium loyalty marketing.
Nowadays, consumers might be reluctant to share their contact information for rewards that basic.
The thing is, loyalty programmes aren't a hard sell anymore. Most people are happy to sign up for several. UK shoppers now belong to an average of 4.7 loyalty programmes, above the global average of 3.7.
According to Deloitte data, many say these programmes influence their spending habits: 56% increase their spending specifically because of them, and 72% are more likely to spend with their preferred brand when it offers a loyalty programme.
But people expect more than generic discounts. Research covered by RTS in 2026 found that 55% of UK shoppers want retailers to do more with their loyalty programmes than just offer discounts, and 54% want experience-based perks over purely financial ones.
The challenge for brands, then, isn't whether to offer a loyalty programme. It's how to turn customer data into the personalised rewards people actually want.
Loyalty software helps your brand build loyalty programmes while centralising points, tiers, rewards, and engagement data. When that data connects to a CRM with a built-in customer data platform, loyalty activity can trigger timely, personalised cross-channel marketing messages based on what your customers earn, how they engage, and when and what they're most likely to redeem.
All of that helps you:
- Drive repeat purchases.
- Reward high-value customers.
- Reduce customer acquisition costs.
Choosing the right loyalty software comes down to what works for your audience and business goals. Here are 13 platforms that can help deepen customer relationships and drive repeat purchases:
Antavo
Antavo's AI Loyalty Cloud is built for marketers and CRM teams running points, tiers, and gamified loyalty mechanics at scale.
The Antavo integration sends loyalty events, list additions, and marketing subscription updates from Antavo into Klaviyo through Antavo's Workflows editor. It's a one-way sync from Antavo to Klaviyo, so it's best suited to teams that want loyalty activity to trigger Klaviyo messaging rather than pull Klaviyo data back into Antavo.
Cevoid
Cevoid focuses on interactive loyalty programmes built around competitions, challenges, and engagement-based activities, rewarding member participation and repeat visits, not just purchases.
With Klaviyo's Cevoid integration, you can automate loyalty programme communication through Klaviyo and segment members based on programme tiers, activity, and social media posts.
Leat
Leat is built for brands that don't want loyalty to live in just one place. It supports retail, ecommerce, and hospitality businesses with loyalty programmes that work across online stores, physical locations, apps, and QR codes, whether you run a points-based, product-based, or tiered programme.
With Klaviyo's Leat integration, you can use loyalty data to segment customers and trigger tailored email and text message campaigns, including:
- Points balance and purchase history, to remind customers when they're close to earning a reward.
- Membership status, to identify your highest-tier customers.
- Voucher activity, to highlight vouchers customers haven't used yet.
Influence.io
Influence.io is built around the idea that loyalty isn't just about spending. Reward customers for actions like creating photo or video reviews, following on social media, or referring new customers, turning advocacy into a core part of the loyalty experience.
Klaviyo's Influence.io integration syncs loyalty status, points, and engagement actions, and triggers automated messages that acknowledge advocacy as it happens.
LoyaltyLion
LoyaltyLion helps ecommerce brands create integrated loyalty pages, set custom rules for how shoppers earn rewards, and use real-time buying behaviour to improve loyalty programmes. Its AI-powered features can suggest the best times to run bonus points campaigns, identify customers close to redeeming rewards, and recommend targeted reward discounts based on redemption behaviour.
With Klaviyo's LoyaltyLion integration, loyalty data informs automated messages at key moments, like:
- Welcome messages for new joiners.
- Reminders about unused rewards.
- Nudges when a customer hasn't purchased in a while.
UK fashion brand Club L London has automated its loyalty programme with LoyaltyLion and Klaviyo, running flows based on trigger events like customers referring friends or changing loyalty tiers, and using loyalty data to identify its highest-value customers and invite them to secret sales.
Loyoly
Loyoly keeps Klaviyo lists accurate with real-time customer data flowing directly from your loyalty programme, supporting cleaner segmentation and more targeted email and SMS.
The Loyoly integration lets you send behaviour-based messages through Klaviyo using customer actions captured in Loyoly, and build dynamic, high-value segments from Loyoly's customer insights. It also connects with Klaviyo Reviews, so you can automatically reward customers when they leave a review.
Marsello
Marsello is an omnichannel loyalty platform designed for brands that sell both online and in store and want one loyalty programme that covers all channels. Branded customer portals let customers join, earn points, and manage rewards in a single place, with digital loyalty cards through Apple or Google Wallet for mobile-first experiences.
Using Klaviyo's Marsello integration, you can sync real-time loyalty and order data into Klaviyo to automatically trigger:
- Rewards reminders.
- VIP tier updates.
- Win-back flows.
You can also create unique omnichannel discount codes that redeem both in-store and online.
Rise.ai
Instead of points, Rise.ai takes a different approach to loyalty by issuing store credit directly to customers' digital wallets for future purchases. Your online and in-store incentives connect into your existing set-up, including your CRM, returns platform, and helpdesk.
Klaviyo's Rise.ai integration triggers messages when you issue store credit, when customers redeem it, or when it's about to expire, showing live balances, expiration dates, and wallet pass links inside messages.
Smile
Smile helps brands reward customers for more than just purchases. The loyalty and referral platform supports points, VIP tiers, and referral incentives, alongside rewards for reviews or social engagement.
With Klaviyo's Smile integration, you can pull loyalty details like point balance or referral URLs into Klaviyo messages and use member data to build targeted segments.
Stamped
Stamped lets brands run points-based programmes, create customisable VIP landing pages, and identify customer spending and redemption trends. It displays real-time points balances across ecommerce touchpoints, with expiration dates that encourage redemption.
You can use Klaviyo's Stamped integration to:
- Pull loyalty and review data into email and text message activity.
- Send point expiration reminders.
- Add dynamic customer reviews to email templates alongside loyalty perks.
TalonOne
Talon.One is an enterprise-grade promotion and loyalty engine that lets brands build complex, rules-based rewards, from tiered points to personalised coupons and bundled offers, without relying on a single rigid loyalty template.
Talon.One's Klaviyo technology partnership lets you sync loyalty events and customer segments so that points earned, tier changes, and reward activity can trigger targeted email and text message campaigns in Klaviyo.
Trifft
TRIFFT Loyalty helps brands create loyalty programmes that respond to how customers behave over time. Its AI-powered features build custom loyalty paths for each member, using dynamic content based on location, purchase history, and preferences, so programmes adapt to each customer's behaviour.
Respond to those loyalty signals as they happen using Klaviyo's TRIFFT Loyalty integration, to:
- Re-engage at-risk customers with tailored rewards.
- Recognise brand advocates with bonus points or perks.
- Welcome new members or referrals with branded loyalty templates.
Yotpo
Yotpo Loyalty & Referrals syncs points, tiers, and rewards into Klaviyo Email and SMS, Customer Hub, segments, flows, and campaigns, so loyalty data feeds targeted messaging rather than sitting in a separate dashboard.
The Yotpo integration brings real-time points, tier, and reward data into Klaviyo Customer Hub, and can trigger flows off loyalty events like:
- Points earned.
- Points about to expire.
- Tier changes.
Yotpo reports that marketers using the Yotpo and Klaviyo integration together see 73% higher email revenue and a 14% increase in repeat purchase rate on average.
Drive stronger customer loyalty with Klaviyo
Loyalty programmes are most effective when they're connected to your customer data. When your loyalty software connects with Klaviyo, every message you send, from a reward reminder to a post-purchase follow-up, is more relevant because it's based on real behaviour.
That means instead of living in a separate system, loyalty becomes part of the conversations you're already having with customers. Klaviyo works with a wide range of loyalty platforms, including Leat, Yotpo, Loyoly, and more, helping you:
- Send tailored messages based on loyalty status and activity.
- Automate reminders about rewards, points, and expiring perks.
- Run targeted promotions for loyal customers.
- Follow up after a purchase to encourage the next one.
Related content
