Not that long ago, a birthday email with 10% off was considered premium loyalty marketing. Nowadays, consumers might be reluctant to share their contact information for rewards that basic.
The thing is, loyalty programs aren’t a hard sell anymore. Most people are happy to sign up for several.
According to Klaviyo’s 2025 Future of Consumer Marketing Report, 46% of consumers actively participate in more than one retail or ecommerce loyalty program. And according to recent Deloitte data, many say these programs influence their spending habits: 56% increase their spending specifically because of them, and 72% are more likely to spend with their preferred brand when the brand offers loyalty programs.
But now, people expect more than generic discounts. Another Deloitte study found that 73% of consumers want personalized loyalty program rewards instead of blanket discounts. The challenge for brands, then, isn’t whether to offer loyalty programs. It’s how to turn customer data into the personalized rewards people actually want.
Loyalty program software helps your brand create loyalty programs while centralizing points, tiers, rewards, and engagement data. When that data connects to a CRM with a built-in customer data platform, loyalty activity can trigger timely, personalized cross-channel marketing messages based on what your customers earn, how they engage, and when and what they’re most likely to redeem.
All of that helps you:
- Drive repeat purchases.
- Reward high-value customers.
- Reduce customer acquisition costs.
Choosing the right loyalty program software comes down to what works for your audience and business goals. Here are 19 platforms that can help deepen customer relationships and drive repeat purchases:
Friendbuy
Friendbuy is a referral and loyalty platform for retail and ecommerce brands that want to give customers a reason to return time and time again. It helps you align loyalty promotions with your marketing calendar, like double-points events, limited-time rewards, or product-specific offers tied to launches or seasonal campaigns.
Friendbuy also lets you reward specific member behavior, like:
- Making repeat purchases within a set timeframe
- Trying new products
- Completing a series of actions to earn bonus points or exclusive rewards
With Klaviyo’s Friendbuy integration, you can bake loyalty activities into your email and text message efforts. Loyalty opt-ins, purchases, and rewards earned can all trigger messages, so customers hear about their progress while it’s still top of mind.
The integration can also send rewards when someone subscribes to your emails or texts, so your list growth and loyalty program feed one another.
Leat
Leat is built for brands that don’t want loyalty to live in just one place. It supports retail, ecommerce, and hospitality businesses with loyalty programs that work across online stores, physical locations, apps, and QR codes. Run points- or product-based loyalty programs, tiered programs, and memberships.
With Klaviyo’s Leat integration, you can use loyalty data like points balance, purchase history, membership status, and voucher activity to segment customers and trigger tailored email and text message campaigns. That means you can remind customers when they’re close to earning a reward or highlight vouchers they haven’t used yet.
Because Leat vouchers work across channels, customers can also redeem rewards you promote in Klaviyo messages wherever they choose to shop.
LoyaltyLion
LoyaltyLion helps ecommerce brands create integrated loyalty pages, set custom rules for how shoppers earn rewards, and use real-time buying behaviors to improve loyalty programs. The platform’s AI-powered loyalty features can:
- Suggest the best times to run bonus points campaigns.
- Identify customers close to redeeming rewards.
- Recommend targeted reward discounts based on redemption behavior.
With Klaviyo’s LoyaltyLion integration, loyalty data informs automated messages at key moments. That might look like welcome messages for new joiners, reminders about unused rewards, or nudges when a customer hasn’t purchased in a while.
Fashion brand Club L London, for example, has automated their loyalty program with LoyaltyLion and Klaviyo, with flows based on trigger events like customers referring friends or changing loyalty tiers. They also use their loyalty data to identify their highest-value customers and invite them to secret sales.
Marsello
Marsello, an omnichannel loyalty platform, is designed for brands that sell both online and in store and want one loyalty program that covers all channels. With Marsello’s branded customer portals, customers can join, earn points, and manage their rewards in a single place, as well as access digital loyalty cards through Apple or Google Wallet for mobile-first loyalty experiences.
Using Klaviyo’s Marsello integration, you can sync real-time loyalty and order data into Klaviyo to automatically trigger messages like rewards reminders, VIP tier updates, and win-back flows. You can also create unique omnichannel discount codes that can be loaded within individual customer profiles and redeemed both in-store and online.
Smile
Smile helps brands reward customers for more than just purchases. The loyalty and referral platform supports points, VIP tiers, and referral incentives. In addition to rewards for orders, reviews, or social engagement, create rewards for the member activity that matters most to your business.
With Klaviyo’s Smile integration, you can pull loyalty details like point balance or referral URLs into Klaviyo messages and use member data to build targeted segments for more relevant and actionable messaging.
Skincare brand Naturium used Klaviyo’s Smile integration to build flows for new loyalty members, tier changes, and point redemption reminders. In just one quarter, Naturium attributed 64% of Smile loyalty point redemptions to Klaviyo.
Stamped
With Stamped, brands can run points-based programs, create customizable VIP landing pages, and identify customer spending and redemption trends to fine-tune their loyalty programs. Stamped displays real-time points balances across ecommerce touchpoints, and customers can earn rewards through purchases, referrals, or engagement, with expiration dates that encourage them to redeem.
You can use Klaviyo’s Stamped integration to:
- Pull loyalty and review data into brand email and text message activities.
- Send timely point expiration reminders, highlight available rewards, or send reward emails or text messages after a customer leaves a positive review.
- Add dynamic customer reviews to email templates alongside loyalty perks to combine social proof with incentives in one message.
TRIFFT Loyalty
TRIFFT Loyalty helps brands create loyalty programs that respond to how customers behave over time. Its AI-powered features create custom loyalty paths for each member to help you create highly-personalized loyalty experiences.
With TRIFFT, you can also use dynamic content based on location, purchase history, and preferences, so your programs adapt to each customer’s unique behavior and intentions.
Respond to those loyalty signals as they happen by using Klaviyo’s TRIFFT Loyalty integration for:
- Re-engaging at-risk customers with tailored rewards
- Recognizing brand advocates with bonus points or perks
- Branded loyalty templates to welcome new members or referrals with consistent messaging
Appstle
Appstle helps brands make loyalty programs more engaging by letting customers earn points, unlock rewards, and redeem them in whatever ways that best fit their product and store. Add game-like elements to encourage shoppers to come back, spend more, and earn more rewards.
With Klaviyo’s Appstle integration, you can automatically send emails or text messages when customers earn points or move up a loyalty tier. This makes it easy to celebrate milestones, encourage repeat purchases, and help customers keep your program and brand top of mind.
BON Loyalty
BON Loyalty rewards customers for everyday actions, from purchases to account activity, across both online and in-store experiences. Brands can use points, referrals, and VIP tier rewards to encourage repeat visits and keep customers engaged beyond a single transaction.
Klaviyo’s BON Loyalty integration lets you sync data like points balance, referral links, membership tier, and account status between both platforms. Then, you can categorize your subscriber lists based on the loyalty data in your customer profiles and send tailored messages to prompt members’ next actions.
Cevoid
Cevoid focuses on interactive loyalty programs built around competitions, challenges, and engagement-based activities. Instead of rewarding purchases alone, incentivize member participation, repeat visits, and ongoing interactions in between purchases.
With Klaviyo’s Cevoid integration, you can automate all loyalty program communication through Klaviyo and segment members based on program tiers, activity, and social media posts. This means you can follow up with personalized messages based on how each member participates.
Growave
For ecommerce brands that want to centralize their customer engagement efforts, Growave combines loyalty, referrals, reviews, and wishlists into a single platform. Customers earn points by buying, reviewing, or sharing content on social media, and you can move your most loyal customers into VIP tiers with better rewards, early access, and exclusive perks.
You can also run refer-a-friend programs where both the referrer and the new customers are rewarded with discounts, loyalty points, or exclusive gifts.
With Klaviyo’s Growave integration, you can:
- Let customers track their VIP tier, redeem points, and share referrals, all from Klaviyo Customer Hub.
- Send messages to congratulate customers on milestones and tier upgrades, and notify them when a referral leads to a purchase.
- Motivate customers to keep spreading the word about your brand through referrals.
Influence.io
Influence.io is built around the idea that loyalty isn’t just about spending. Reward customers for actions like creating photo or video reviews, following on social media, or referring new customers, turning advocacy into a core part of the loyalty experience.
You can use Klaviyo’s Influence.io integration to sync loyalty status, points, and engagement actions and trigger automated messages that acknowledge advocacy as it happens. This helps you build a loyalty program that recognizes influence instead of purchases alone.
Joy Loyalty Program & Rewards
Joy supports loyalty programs that go beyond points for purchases. Award points for actions like completing surveys, leaving Google reviews, visiting your website, or maintaining streaks of consistent engagement.
Klaviyo’s Joy Loyalty Program integration lets you connect review collection to loyalty incentives by awarding points for verified reviews through Klaviyo Reviews. It also lets you track comprehensive customer journeys that combine purchase and loyalty engagement data, helping you build data-driven retention campaigns that increase customer lifetime value.
Kangaroo Rewards
Kangaroo Rewards is designed for ecommerce and brick-and-mortar brands that want one loyalty program that covers all locations. It supports points, tiers, referrals, and in-store rewards, with redemption options that include your brand’s own products and services as well as rewards from external partners like Amazon.
With Klaviyo’s Kangaroo integration, you can send personalized messages that show members’ real-time point balances, tier status, referral links, and expiring rewards. This keeps you on their radar and encourages repeat visits, whether customers shop online or in person.
JeriCommerce
JeriCommerce’s mobile-first approach to loyalty puts rewards directly into customers’ mobile wallets. Issue wallet-based loyalty cards, coupons, and gift cards, and give each member a personalized rewards page that lives inside their Apple or Google Wallet.
With Klaviyo’s JeriCommerce integration, you can use wallet activity and POS data to segment customers and trigger messages across email, text messaging, and wallet app push notifications. That makes it possible to engage customers directly on the channels they check most often by:
- Sending reminders about unused rewards
- Celebrating tier upgrades
- Delivering birthday offers
Love Loyalty
Love Loyalty offers points-based loyalty programs with VIP tiers and early-access rewards, designed to stay visible throughout the shopping journey. Place loyalty messaging at key touchpoints like product pages, carts, check-out, and customer accounts, so customers are always aware of their points and progress as they browse and buy.
With Klaviyo’s Love Loyalty integration, you can personalize emails and text messages with loyalty data and give higher-tier members early access to new arrivals, so that loyalty status influences who sees what and when.
Rise.ai
Instead of points, Rise.ai takes a different approach to loyalty by helping you issue store credit directly to customers’ digital wallets that they can use for future purchases. Your online and in-store incentives are connected and fit into your existing set-up, including your CRM, returns platform, and helpdesk, so everything stays in one place.
Klaviyo’s Rise.ai integration triggers messages when you issue store credit, when customers redeem it, or when it’s about to expire. You can show live balances, expiration dates, and wallet pass links inside messages, keeping rewards visible and giving customers an easy reason to return and spend their credit.
White Label Loyalty
White Label Loyalty offers highly customizable loyalty programs for enterprise brands that support points, tiers, and rewards based on customer preferences, profile, and past activity.
Incentivize the actions that actually matter to your business, whether that’s making a purchase, leaving a review, or engaging with your brand in other meaningful ways. White Label’s event-based triggers empower you to reward virtually any customer action and create cross-channel loyalty experiences that span the entire customer journey.
With Klaviyo’s White Label Loyalty integration, you can sync loyalty audiences and customer actions, show point balances in emails and text messages, and target loyalty audiences directly with personalized campaigns.
Tada
Tada uses gamified, full-screen pop-ups and interactive experiences to engage shoppers and reward participation. Loyalty actions can include games, spins, or opt-in experiences that capture attention on site.
Using Klaviyo’s Tada integration, you can automatically sync new contacts to Klaviyo lists when customers participate and opt in. Then, you can follow up with tailored messages that offer rewards like discounts or free shipping as a thank you for participating.
Drive stronger customer loyalty with Klaviyo
Loyalty programs are most effective when they’re connected to your customer data. When you integrate your loyalty program software with Klaviyo, every message you send, from a reward reminder to a post-purchase follow-up, is more relevant because it’s based on real behavior.
That means instead of living in a separate system, loyalty becomes part of the conversations you’re already having with customers. Klaviyo integrates with 30+ loyalty platforms to help you:
- Send tailored messages based on loyalty status and activity.
- Automate reminders about rewards, points, and expiring perks.
- Run targeted promotions for loyal customers.
- Follow up after a purchase to encourage the next one.
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