Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky

Jun 30, 2026

4 vibe marketing trends marketers need to know in 2026

Two-thirds of B2C teams missed a cultural moment last year. Discover 4 vibe marketing trends showing why speed wins and how AI is changing brand activation.

Katherine Boyarsky

Jun 30, 2026

5 ways AI is powering the vibe marketing era

Vibe marketing AI doesn't just write copy. It builds segments, orchestrates channels, and optimizes in real time. See 5 ways it changes how marketers work.

Katherine Boyarsky

Jun 30, 2026

6 vibe marketing examples to grow revenue

See 6 real vibe marketing examples from ecommerce brands that jumped on cultural moments, viral trends, and fan moments to drive revenue fast with AI.

Katherine Boyarsky

Jun 30, 2026

How to build a vibe marketing workflow

Build a vibe marketing workflow that goes from prompt to live campaign in hours. Get the 5-step process used by fast-moving ecommerce brands, with real examples across email, SMS, and more.

Katherine Boyarsky

Jun 30, 2026

How small teams can compete with vibe marketing

4th of July is one of summer's biggest revenue moments. See 9 brand examples that use email, SMS, and AI to drive sales and build lasting customer loyalty.

Katherine Boyarsky

Jun 30, 2026

9 vibe marketing strategies to meet the moment, faster

Two-thirds of teams missed a key cultural moment in 2025 because they moved too slow. Get 9 vibe marketing strategies to react faster and turn moments into revenue.

Katherine Boyarsky

Jun 26, 2026

When to send Black Friday emails

Timing can make or break your Black Friday success. Discover when to send Black Friday emails, SMS, and WhatsApp messages to drive engagement, maximize revenue, and win the inbox—backed by Klaviyo’s latest consumer and platform data.

Katherine Boyarsky

Jun 16, 2026

Why BFCM is a big deal

Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2026, from list growth and loyalty to omnichannel engagement and AI-powered personalization.

Katherine Boyarsky

Jun 1, 2026

9 creative 4th of July marketing ideas

4th of July is one of summer's biggest revenue moments. See 9 brand examples that use email, SMS, and AI to drive sales and build lasting customer loyalty.