Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky

Feb 10, 2026

19 of the best ecommerce platforms

Looking for the right ecommerce platform? Explore 19 top ecommerce platforms for B2C brands in 2026, with key strengths, ideal use cases, and ecommerce software integrations that help you scale.

Katherine Boyarsky

Feb 6, 2026

11 of the best referral marketing software platforms

Compare the best referral marketing platforms for B2C brands, including tools for ecommerce, loyalty, and influencer referrals.

Katherine Boyarsky

Feb 6, 2026

19 of the best loyalty program software platforms

Compare the best loyalty program software for B2C brands in 2026. Explore loyalty program management platforms that boost retention, LTV, and repeat purchases.

Katherine Boyarsky

Feb 6, 2026

16 of the best ecommerce personalization tools

Compare the best ecommerce personalization tools for B2C brands in 2026. Explore personalization software that tailors shopping experiences and increases conversions.

Katherine Boyarsky

Feb 3, 2026

5 creative St. Patrick’s Day marketing ideas

St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 5 St Patrick’s Day email examples to kickstart your holiday campaign.

Katherine Boyarsky

Feb 3, 2026

5 March Madness marketing ideas for 2026

Looking for March Madness marketing ideas? Get 5 proven campaign ideas for 2026, plus real brand examples and omnichannel tips powered by AI.

Katherine Boyarsky

Jan 26, 2026

11 Best Digital Advertising Platforms in 2026

Discover the best digital advertising platforms for B2C brands in 2026. Compare top tools for paid social, search, CTV, and omnichannel growth, plus see how they integrate with Klaviyo.

Katherine Boyarsky

Jan 26, 2026

7 key customer service metrics

Customer service metrics in 2026 aren’t just about service. They can also generate revenue. Learn more about the 7 metrics you should be tracking this year.

Katherine Boyarsky

Jan 26, 2026

Customer Service and Marketing: Why Unified Data Matters

Learn how unifying customer service and marketing data improves personalization, efficiency, and revenue—and why a shared CRM foundation matters.