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Katherine Boyarsky

Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky
Oct 22, 2026
5 Boxing Day marketing ideas, with examples from real brands
Boxing Day shoppers aren’t done spending. Use these 5 Boxing Day marketing ideas and email examples to reward VIPs, rethink discounts, and end the year strong.
Katherine Boyarsky
Oct 20, 2026
8 New Year's marketing campaign ideas + examples
Plan your New Year's marketing campaigns with 8 ideas for 2027, from year-in-review emails to resolution quizzes, with real brand examples and AI prompts.
Katherine Boyarsky
Oct 19, 2026
7 Christmas marketing ideas to brighten your year-end sales
Plan your 2026 holiday season with 7 Christmas marketing ideas for email, texting, and social, with real brand examples and AI prompts you can use today.
Katherine Boyarsky
Oct 7, 2026
8 Hanukkah marketing ideas for 2026
Hanukkah starts Dec. 4 this year. Get 8 Hanukkah marketing ideas, from AI search to vibe marketing, with brand examples you can try before the first candle.
Katherine Boyarsky
Oct 7, 2026
Use Customer Agent for BFCM
Make BFCM easier with Customer Agent, the AI shopping assistant that helps customers find what they love faster and boosts every sale.
Katherine Boyarsky
Oct 5, 2026
6 Thanksgiving marketing ideas for 2026, beyond the discount
1 in 4 consumers make most holiday purchases in November. See 6 Thanksgiving marketing ideas that build loyalty before BFCM, with real brand examples.
Katherine Boyarsky
Jun 30, 2026
4 vibe marketing trends marketers need to know in 2026
Two-thirds of B2C teams missed a cultural moment last year. Discover 4 vibe marketing trends showing why speed wins and how AI is changing brand activation.
Katherine Boyarsky
Jun 30, 2026
5 ways AI is powering the vibe marketing era
Vibe marketing AI doesn't just write copy. It builds segments, orchestrates channels, and optimizes in real time. See 5 ways it changes how marketers work.
Katherine Boyarsky
Jun 30, 2026
6 vibe marketing examples to grow revenue
See 6 real vibe marketing examples from ecommerce brands that jumped on cultural moments, viral trends, and fan moments to drive revenue fast with AI.