Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky

Apr 14, 2026

The future of marketing personalization

Discover what consumers expect from marketing personalization in 2026, how AI is raising the bar, and what your brand needs to deliver 1:1 experiences at scale.

Katherine Boyarsky

Apr 13, 2026

How does Gen Z use AI?

New research reveals how Gen Z uses AI to shop, search, and discover brands, and what it means for your personalization and content strategy in 2026.

Katherine Boyarsky

Apr 13, 2026

9 Memorial Day marketing ideas

We’ve scoured Klaviyo’s massive database to come up with 9 of the most common and effective marketing ideas for your Memorial Day campaign.

Katherine Boyarsky

Mar 30, 2026

10 Mother's Day marketing ideas

Get inspired by 10 real-brand Mother's Day marketing examples, plus tips to drive sales across email, SMS, and more with Klaviyo.

Katherine Boyarsky

Mar 26, 2026

7 of the best CRM integrations

Explore 7 best CRM integrations for B2C brands, from POS to analytics, and see how Klaviyo unifies customer data to personalize every touchpoint for retention.

Katherine Boyarsky

Mar 24, 2026

What is vibe marketing?

Learn how vibe marketing uses AI to help brands jump on trends, create campaigns faster, and optimize performance with less manual work.

Katherine Boyarsky

Feb 24, 2026

7 creative April Fools' Day marketing ideas

April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 7 April Fools’ day marketing ideas to consider in 2026.

Katherine Boyarsky

Feb 19, 2026

8 best subscription management software tools

Compare 8 of the best subscription management software platforms for B2C brands in 2026.

Katherine Boyarsky

Feb 18, 2026

9 of the best landing page builders

Create high-converting pages fast—compare the best landing page builders for B2C brands in 2026, plus tips to capture leads and sync data to Klaviyo.