Skip to main content

Katherine Boyarsky

Co-founder and CMO - open in a new tab Datalily
Katherine Boyarsky
Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

How marketers can use ChatGPT research

Discover the impact of AI on marketing and how brands can adapt with conversational content, personalization, and AI-powered customer experiences.

How customer service can use ChatGPT research

Discover the impact of AI on customer service and how LLMs like ChatGPT are raising expectations for speed, empathy, and personalization in B2C support.

Turn holiday shoppers into loyal customers

Learn 5 ways to turn new holiday shoppers into repeat buyers using personalization, seamless returns, targeted outreach, and AI-driven customer experiences.

Elements to include in a photography style guide

Learn what to include in your photography style guide to create consistent, on-brand visuals across your B2C marketing channels.

Katherine Boyarsky
Nov 17, 2025
Reduce cart abandonment and increase sales

Discover 4 proven ways to reduce cart abandonment and recover lost sales. Learn how to build trust, streamline check-out, and personalize abandoned cart flows to convert more shoppers.

Katherine Boyarsky
Nov 17, 2025
Improve your post-purchase experiences

Post-purchase experiences are where customer loyalty begins. Learn how to automate and personalize them to grow your B2C brand

Katherine Boyarsky
Nov 10, 2025
How to use an AI marketing agent to prepare for BFCM

Learn how to use K:AI Marketing Agent to plan, launch, and optimize your BFCM campaigns faster—boosting efficiency, personalization, and sales this holiday season.

Katherine Boyarsky
Oct 29, 2025
Make the Most of AI Marketing Automation

Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.

Katherine Boyarsky
Oct 27, 2025
The Marketer's Guide to AI Product Photo Editing

This marketer’s guide to AI photo editing teaches how to create on-brand visuals, adapt images for any campaign, and drive ecommerce growth efficiently.