Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky

Mar 26, 2026

7 of the best CRM integrations

Explore 7 best CRM integrations for B2C brands, from POS to analytics, and see how Klaviyo unifies customer data to personalize every touchpoint for retention.

Katherine Boyarsky

Mar 24, 2026

What is vibe marketing?

Learn how vibe marketing uses AI to help brands jump on trends, create campaigns faster, and optimize performance with less manual work.

Katherine Boyarsky

Feb 24, 2026

8 creative April Fools' Day marketing ideas

April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 8 April Fools’ day marketing ideas to consider in 2026.

Katherine Boyarsky

Feb 19, 2026

8 best subscription management software tools

Compare 8 of the best subscription management software platforms for B2C brands in 2026.

Katherine Boyarsky

Feb 18, 2026

9 of the best landing page builders

Create high-converting pages fast—compare the best landing page builders for B2C brands in 2026, plus tips to capture leads and sync data to Klaviyo.

Katherine Boyarsky

Feb 18, 2026

4 of the best online form builders

Turn browsers into subscribers with the best online form builders for B2C brands in 2026—see how Klaviyo Web Forms, Typeform, Wufoo, and Wisepops capture customer data, boost submit rates, and power personalization across channels.

Katherine Boyarsky

Feb 10, 2026

19 of the best ecommerce platforms

Looking for the right ecommerce platform? Explore 19 top ecommerce platforms for B2C brands in 2026, with key strengths, ideal use cases, and ecommerce software integrations that help you scale.

Katherine Boyarsky

Feb 6, 2026

11 of the best referral marketing software platforms

Compare the best referral marketing platforms for B2C brands, including tools for ecommerce, loyalty, and influencer referrals.

Katherine Boyarsky

Feb 6, 2026

19 of the best loyalty program software platforms

Compare the best loyalty program software for B2C brands in 2026. Explore loyalty program management platforms that boost retention, LTV, and repeat purchases.