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Katherine Boyarsky

Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky
Jun 30, 2026
How to build a vibe marketing workflow
Build a vibe marketing workflow that goes from prompt to live campaign in hours. Get the 5-step process used by fast-moving ecommerce brands, with real examples across email, SMS, and more.
Katherine Boyarsky
Jun 30, 2026
How small teams can compete with vibe marketing
4th of July is one of summer's biggest revenue moments. See 9 brand examples that use email, SMS, and AI to drive sales and build lasting customer loyalty.
Katherine Boyarsky
Jun 30, 2026
9 vibe marketing strategies to meet the moment, faster
Two-thirds of teams missed a key cultural moment in 2025 because they moved too slow. Get 9 vibe marketing strategies to react faster and turn moments into revenue.
Katherine Boyarsky
Jun 26, 2026
When to send Black Friday emails
Timing can make or break your Black Friday success. Discover when to send Black Friday emails, SMS, and WhatsApp messages to drive engagement, maximize revenue, and win the inbox—backed by Klaviyo’s latest consumer and platform data.
Katherine Boyarsky
Jun 16, 2026
Why BFCM is a big deal
Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2026, from list growth and loyalty to omnichannel engagement and AI-powered personalization.
Katherine Boyarsky
Jun 1, 2026
9 creative 4th of July marketing ideas
4th of July is one of summer's biggest revenue moments. See 9 brand examples that use email, SMS, and AI to drive sales and build lasting customer loyalty.
Katherine Boyarsky
May 14, 2026
Father's Day marketing ideas we're obsessed with
Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.
Katherine Boyarsky
Apr 14, 2026
The future of marketing personalization
Discover what consumers expect from marketing personalization in 2026, how AI is raising the bar, and what your brand needs to deliver 1:1 experiences at scale.
Katherine Boyarsky
Apr 13, 2026
How does Gen Z use AI?
New research reveals how Gen Z uses AI to shop, search, and discover brands, and what it means for your personalization and content strategy in 2026.