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Katherine Boyarsky

Co-founder and CMO - open in a new tab Datalily
Katherine Boyarsky
Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky
Oct 27, 2025
How to Use AI Photo Editors

Learn 6 ways to use AI photo editors to speed up content creation, cut costs, and keep your brand visuals consistent across every campaign.

Katherine Boyarsky
Oct 24, 2025
Customer Service Over BFCM

Discover 5 tips for managing Black Friday customer service. From AI agents to unified data, see how Klaviyo helps brands turn support into a revenue driver.

Katherine Boyarsky
Oct 23, 2025
Use Helpdesk for BFCM

Discover 5 ways to use an AI-powered helpdesk for BFCM to improve response times, automate workflows, and deliver faster, more personal customer support.

Katherine Boyarsky
Oct 20, 2025
Improve Your Cart Conversion Rate

Improve your cart conversion rate with 5 proven fixes for friction, payment gaps, and mobile UX that turn browsers into buyers.

Katherine Boyarsky
Oct 17, 2025
What a seamless customer experience looks like

Learn how B2C brands create a seamless customer experience by connecting data, channels, and service to deliver effortless, personalized shopping.

Katherine Boyarsky
Oct 17, 2025
Use Customer Agent for BFCM

Make BFCM easier with Customer Agent, the AI shopping assistant that helps customers find what they love faster and boosts every sale.

Katherine Boyarsky
Oct 17, 2025
Adapt Your Business for AI Shopping

Discover how AI shopping is changing online retail and get 6 practical ways to optimize your brand’s presence for this new era.

Katherine Boyarsky
Aug 27, 2025
Choosing the right marketing channel

Choosing the right marketing channels for your business is high stakes when you have a limited budget. Learn how to maximize ROI with the right strategy.

Katherine Boyarsky
Aug 19, 2025
When to send Black Friday emails

Timing can make or break your Black Friday success. Discover when to send Black Friday emails, SMS, and WhatsApp messages to drive engagement, maximize revenue, and win the inbox—backed by Klaviyo’s latest consumer and platform data.