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Katherine Boyarsky

Co-founder and CMO - open in a new tab Datalily
Katherine Boyarsky
Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky
Aug 12, 2025
Why BFCM is a big deal

Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.

Katherine Boyarsky
Aug 5, 2025
9 Omnichannel marketing examples

Discover 9 omnichannel marketing examples from brands like Culture Kings and Jenni Kayne. Boost revenue and retention, and create seamless customer journeys.

Katherine Boyarsky
Jul 16, 2025
Grow your lists for BFCM

Discover how to use web forms and pop up forms to grow email and SMS lists before BFCM. Get tips, formats, and compliance strategies. Start now with Klaviyo.

Katherine Boyarsky
Apr 10, 2025
Customer loyalty programs guide

Generate repeat purchases and create brand advocates with a thoughtful customer loyalty program.

Katherine Boyarsky
Apr 1, 2025
5 CRM with marketing automation features

Discover 5 powerful CRM marketing automations that can boost personalization, loyalty, and growth by unifying customer data and streamlining cross-channel campaigns.