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the AUTONOMOUS B2C CRM

The AI marketing & service platform for ambitious consumer brands

Build and optimise your omnichannel campaigns and deliver personalised, 24/7 support — all from a single prompt.

Powering 196,000+ relationship-driven brands across 100 countries

Agents built for unstoppable growth

Build long-term relationships—and gain a competitive edge—with AI agents that understand your brand, your customers, and how to deliver outstanding experiences on their own.

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Composer, your AI marketing agent

Want to know where your best revenue opportunity is? Composer does. With just one prompt, Composer reviews your flows, segments, and forms, then builds a full, on-brand campaign to help you maximise your revenue.

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Customer Agent, your 24/7 customer service

Support with serious selling power. Customer Agent settles 65% of questions on its own. It’s trained on your brand from day one, and you can customise it with different skills. Tell it what you want, and it’ll build it for you.

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Your data, intelligence, and AI agents working as one

With the autonomous B2C CRM, turn your marketing, analytics, and service into always-on growth engines. Personalise, learn from, and improve every customer experience across all your channels in real time.

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Service that solves and sells

With service and marketing on one platform, your support team has all the data it needs for faster resolutions, smarter recommendations, and opportunities to upsell and build loyalty.

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Analytics that deliver your next win

When your data, campaigns, and channels are all in one place, it’s easy to see what’s working, act on insights straightaway, and optimise things without needing another tool or team.

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Autonomous agents that do the work

  • Marketing Agent

    Start fast, launch faster with just your URL. In minutes, Marketing Agent learns from your website and builds on-brand campaigns, key flows, and your first form to get you growing.

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  • Customer Agent

    Support with selling power. Customer Agent resolves 65% of questions autonomously. And because it has the full customer picture, it also recommends and converts, driving revenue.

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Fueling growth for brands that don’t settle

350+ pre-built integrations

From ecommerce to agentic commerce. Connect your data across your entire tech stack.

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Join the 193,000+ customers growing with Klaviyo

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Frequently asked questions

What is Klaviyo?

Klaviyo is the autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, RCS, WhatsApp, and mobile push to drive personalized, revenue-generating campaigns. Built as both a system of record and system of action, Klaviyo combines a customer data platform, real-time signals, and AI to power automated insights and one-click execution.

How much does Klaviyo cost? Is there a free plan?

Yes. Klaviyo offers a free plan with core features, and paid plans scale based on the number of contacts and channel usage (such as email and SMS). Enterprise pricing is also available for large organisations with advanced needs.

What integrations does Klaviyo offer?

Klaviyo offers native integrations with ecommerce platforms like Shopify, plus connectors for payment providers, CRMs, analytics tools, and messaging platforms. We also integrate with your favourite AI tools with our Klaviyo ChatGPT app, Klaviyo Claude Connector, and Klaviyo MCP for building agentic workflows. These integrations sync customer, product, and order data in real time to power personalised marketing and automation.

Which channels does Klaviyo support?

Klaviyo unifies email, SMS*, RCS, mobile push, WhatsApp and web events into a single customer profile so you can run consistent, data-driven omnichannel marketing. By combining a unified CDP with real-time signals, Klaviyo powers cross-channel flows, predictive insights, and smarter decisions—so you can deliver more relevant messages on the channels your customers prefer.

*SMS marketing currently does not include domestic SMS marketing in Singapore

Does Klaviyo support WhatsApp messaging natively?

Yes. Klaviyo provides native WhatsApp messaging built directly into the platform, with no third-party integration needed.

WhatsApp is available in Klaviyo for both marketing campaigns and two-way conversational messaging, so brands can send targeted promotions, automate messages, and manage customer conversations in one place. All WhatsApp activity is powered by the same real-time data, segmentation, and automation used across email and SMS.

Because WhatsApp is fully integrated into Klaviyo, businesses can deliver consistent, personalised experiences across channels while maintaining a complete, unified view of each customer.