Ask once, personalise forever
Send a question—size, style, skin type. Customers respond with just a tap, and answers are saved to keep powering personalised product recommendations.
Start the global conversation with WhatsApp marketing
With the #1 global messaging app on the Klaviyo platform, you can use all your data to personalise two-way, interactive conversations that engage your customers and grow your brand all around the world.
Trusted by 205,000+ brands
No cart left behind
Send a timely WhatsApp message when someone abandons their cart—with a product photo carousel, names, and a tap-to-buy link.
Keep them in the loop
Send order and delivery updates the moment they happen—on the channel your customers already check.
Turn WhatsApp into your top-performing channel
Grow faster with AI-powered conversations in any language, personalised to each customer.
Get more sign-ups with WhatsApp forms and keywords, and increase engagement by delivering tailored recommendations at scale through automated conversations.
Spark engagement
Get more sign-ups with WhatsApp forms and keywords, and increase engagement by delivering tailored recommendations at scale through automated conversations.
Boost conversions
Drive conversions with images and videos, carousel formats, and call-to-action buttons.
Grow on autopilot
With Customer Agent, AI-powered conversations recommend and convert in any language—with all your customer information—24/7.
Bring WhatsApp into the omnichannel conversation
Add WhatsApp to your omnichannel strategy alongside email, SMS, and mobile push for seamless, scalable engagement.
Use the omnichannel campaign builder to create and send multi-step, multi-channel campaigns, all from one place.
Meet customers where they are with flows triggered by real-time behaviours, across every channel.
Flexible pricing that fits your needs
Visit the pricing page to see all the products and features available to help you create smarter customer journeys and longer-lasting relationships.
Calculate your messaging costs based on volume
Chat smarter with real-time data
Go beyond basic metrics like opens and clicks. Real-time insights show you who’s engaging and how, so you can respond with the right next step.
Every customer interaction—across channels, conversations, and 350+ integrations—updates the profile in real time, making every message smarter and more personalised than the last.
Know your customer
Every customer interaction—across channels, conversations, and 350+ integrations—updates the profile in real time, making every message smarter and more personalised than the last.
Build segments
Create segments from any data, any source, and every interaction. Then use them across every channel.
Know what's working
Track attribution across WhatsApp and every other channel, so you know exactly where your budget delivers returns.
Connect marketing and service effortlessly
Support and sell
Support customers on WhatsApp with Customer Agent, where AI can help resolve issues faster and identify smart selling opportunities.
Tag-team with AI
Bring all your customer conversations across WhatsApp and other channels into Helpdesk, where AI routes tickets so you can respond faster and more personally.
Quick replies
Respond to customer questions instantly with keyword triggers and quick replies—without overloading your team.
Connect your data
Sync Klaviyo’s unified data with Gorgias and Zendesk to power personalised, timely WhatsApp support interactions.
Customer Spotlight
Klaviyo makes it easy for our marketing teams to understand our customers and send personalized communications.
Erica Leon, Growth marketing specialist
Read Loop Earplugs’ storyWhatsApp messaging FAQs
What are the benefits of using WhatsApp for marketing?
WhatsApp marketing helps brands build stronger customer relationships through real-time, two-way conversations. With higher engagement and conversion rates than email or SMS, WhatsApp is ideal for delivering timely, personalised messages with rich media and interactive features, especially in international markets.
Meta does not currently support WhatsApp marketing messages to US phone numbers.
Does Klaviyo support WhatsApp?
Yes, Klaviyo offers native channel support for WhatsApp, with the same integrations and ease of use you expect from email or SMS. All customer interactions automatically sync to your unified profile for smarter segmentation and personalisation.
What types of messages can I send via WhatsApp in Klaviyo?
Klaviyo supports three types of WhatsApp messages: Marketing (promotional campaigns and recommendations), Utility (transactional updates such as order confirmations and shipping notifications), and Service (two-way conversations for resolving customer enquiries). Note that Meta does not currently support WhatsApp marketing messages to US phone numbers.
How does WhatsApp fit into an omnichannel strategy with Klaviyo?
WhatsApp can be added alongside email, SMS, and mobile push notifications to create coordinated multi-channel campaigns and flows triggered by real-time customer behaviours, all managed in one place.
Can WhatsApp be used for customer service in Klaviyo?
Yes, Klaviyo's Helpdesk and Gorgias and Zendesk integrations allow you to support customers via WhatsApp with AI-assisted responses, keyword triggers, and quick replies, helping to resolve issues faster without overloading your team.
Do I need a WhatsApp Business Account to use this feature?
Yes. To use WhatsApp messaging through Klaviyo, you’ll need a verified WhatsApp Business Account. This ensures your brand is authorised to send messages, manage customer conversations, and access features like branded profiles and message templates.
What are some common use cases for WhatsApp with Klaviyo?
WhatsApp with Klaviyo is ideal for delivering personalised, real-time messages across the customer journey. Common use cases include:
- Marketing messages, such as welcome series, abandoned cart reminders, and promotional campaigns
- Utility messages, including order and shipping updates
- Service messages, including customer enquiries and resolving issues via Klaviyo’s Gorgias WhatsApp integration
- Omnichannel workflows, including the ability to personalize your outreach to your customer’s preferred channel