Learning resources for ecommerce marketers

Explore our library of free downloadable resources for ecommerce marketers that cover email marketing, SMS marketing, marketing automation, data privacy, and more.

10 predictions that will redefine marketing & service in 2026

The future of customer experience won’t be “more AI.” It’ll be more human. Explore Klaviyo’s boldest predictions for how voice, wearables, AI agents, emotional intelligence, and creative reinvention will transform how brands connect, convert, and serve consumers in 2026.

Read the 2026 Predictions Report

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What do 2026 benchmarks reveal about your brand?

Is your marketing strategy hitting the mark? Gauge what’s working—and what needs work—with our 2026 Omnichannel Benchmark Report. It breaks down the latest trends and takeaways across industries, based on data from 110,000+ brands.

Read the report

Klaviyo 2026 Benchmark Report cover with two people reviewing a document.

Featured resources

Explore our most popular ecommerce guides, benchmarks, and deep dives

Cover for Klaviyo's "AI Customer Service Playbook," featuring four AI consumer personas: Skeptic, Holdout, Enthusiast, and Evaluator.

2026 AI Customer Service Trends

We asked 8,000 global consumers to weigh in on the good, the bad, and the sloppy. Our top takeaway: smart service strategies start with a deep understanding of your audience. Plan your next moves with our AI Customer Service Playbook, featuring tailored tactics that resonate with 4 new consumer personas.

Klaviyo Recognised as a Strong Performer in The Forrester Wave™

In The Forrester Wave™: Email Marketing Service Providers, Q1 2026, customers rave about Klaviyo's ease of use, fast pace of development, and outstanding customer success. The report also cites Klaviyo's 25,000 new email customers in 2025, and it's 35,000 member community.

Cover and open pages of "Behind the Brands: Southeast Asia" book, featuring sneakers and skincare products.

Go behind the brands and get growing

In the 2026 edition of Behind the Brands, we take you inside the strategies of companies that are redefining the customer experience with Klaviyo.

The ultimate 2026 marketing calendar

You’ve got big goals for the year ahead. We’ve got the plan to keep you ahead of the game.

Klaviyo Service workbook cover with text: "Reimagining customer service. From cost center to growth engine." Laptop displaying a customer interface.

Turn customer service into a sales powerhouse

Discover the new tactics and tools today’s top brands are using to modernise, offer proactive support, and make more money.

Does your brand click with AI-native shoppers?

Find out how AI-aided shopping is shaping new consumer expectations, and learn how your business can adapt to stay ahead of the curve.

Report titled "Shared Goals, Separate Systems" by Forrester, featuring a green abstract design on the cover.

Forrester Report: Shared Goals, Separate Systems

Discover why unified tools for marketing and customer service are crucial for business growth. Forrester’s report, Shared Goals, Separate Systems, provides key insights and highlights the benefits of a single platform approach like Klaviyo for modern businesses.

Why WhatsApp is the future of ecommerce messaging

Discover how the world’s most popular messaging app is reshaping the customer journey and how your brand can take advantage.

3 ways to grow your list with social media, with brand examples

Your future best customers already follow you. Turn followers into subscribers with our list growth guide.