What's new

Opportunity

Marketers spend hours working out what needs attention, analysing performance, and turning what they find into action. Most of that work starts from scratch every time.

Example

A marketer schedules a weekly performance review. Every week, Composer analyses campaigns and flows, compares them against relevant benchmarks, and brings the marketer back in when something requires attention.

Value

• Ask complex questions in plain language and see the sources behind the answer
• Put recurring analyses and audits on a schedule
• Save the workflows that work as reusable skills

Opportunity

When an AI has to guess what ‘revenue’ means, the same question can get different answers in different chats. Numbers you can’t reproduce are hard to trust.

Example

A retention marketer asks, ‘What percentage of customers never make a second purchase?’ Composer returns the percentage, the definition it used, and the query, so an analyst can check it.

Value

• Answer questions about customers, products, and revenue, not just campaign performance
• Get the same answer whichever agent you ask
• See how it reads your question and gets to the right answer in fewer turns

Opportunity

Most social reporting stops at reach, engagement, and follower counts, right where the budget conversation starts.

Example

A social manager heads into a quarterly budget review with the revenue tied to Instagram comments and DMs, not just the engagement rate.

Value

• See revenue and orders tied to social engagement
• Choose which customers, social actions, and time window count
• See results the day you connect Instagram, not after weeks of setup

Opportunity

Customer Agent can already understand a shopper’s language. But for global brands, a localised experience requires more than language. Products, pricing, currency, and availability can all vary by market.

Example

A shopper in Canada asks Customer Agent about a product. Instead of using the brand’s default U.S. catalogue and USD pricing, Customer Agent uses the Canadian market configuration to recommend the right product, price, currency, and localised product page.

Value

• Recommend only what’s available in each shopper’s market
• Show the right price, currency, and localised product page
• Support multiple markets with one Customer Agent

Opportunity

Personalised experiences can become disconnected when a shopper reaches the website. Extending relevant offers and messages onsite can mean separate tools, separate workflows, and rebuilding the same content.

Example

A new subscriber receives a welcome offer by email. A Customer Hub content block in the same flow reinforces that offer when they return to your site, connecting the welcome experience across email and web.

Value

• Coordinate web content alongside your other marketing channels in one flow
• Keep offers and messages consistent from inbox to site
• Continue welcome, browse, and post-purchase journeys onsite

Opportunity

A single RFM model can mislabel customers when different parts of the business have very different purchasing patterns. A high spender who buys twice a year can appear At Risk compared with monthly buyers.

Example

A brand builds one model for subscription orders and one for one-time purchases, then triggers a winback flow when someone becomes At Risk in the subscription model.

Value

• Score subscriptions, channels, or product lines separately
• Trust the groups you use for retention, win-back, and cross-selling
• Use each model’s groups directly in segments and flows