Keep customers coming back
AI recommends the next best product and the best time to reach each customer, helping every purchase lead to the next.
Marketing Analytics is now Personalization
Every customer experience, personalised—backed by AI decisioning
AI-driven personalization, powered by the Klaviyo Data Platform, that finds the right move for every customer, every time - not one channel, and never one-size-fits-all.
Trusted by 205,000+ brands
Stay one step ahead of churn
RFM analysis identifies high-value customers at risk of churning and automatically launches personalised win-back flows.
See what’s actually driving revenue
Multi-touch attribution brings every channel into one view, so you know what's working and where to invest.
Smarter from the start
Skip the spreadsheets and setup. With always-on machine learning models and real-time dashboards, you get smarter insights from day one.
Use RFM analysis to group and score customers based on how recently, how often, and how much they've purchased—so you can build smarter segments that actually convert.
Boost average order value with product-level insights for abandoned cart flows and bundling strategies.
Effortlessly fine-tune your buying prediction window for a more accurate customer lifetime value (CLV) forecast.
Compare audience performance at scale, pinpoint top segments, and identify areas for improvement.
Sends as unique as your customers
Nothing generic here. Advanced features learn your customers and personalize each send, across channels, automatically.
Target the right audience, every time
Before every campaign, AI decides who to reach, sending only to the people most ready to buy—so you only spend where it counts.
Reach them at the best moment
Personalised send time learns when each customer is most likely to engage, and delivers each message exactly then—automatically.
Make every text feel one-to-one
AI writes a unique message for every customer in a flow, based on their behaviour and intent, so no one receives a generic blast.
The full journey, finally in focus
From first click to repeat purchase, track every interaction across channels, segments, and seasons—so you always know what's driving results.
Understand how all your channels—in and outside of Klaviyo—work together to drive conversions with multi-touch, omnichannel attribution.
Connect channels
Understand how all your channels—in and outside of Klaviyo—work together to drive conversions with multi-touch, omnichannel attribution.
Find opportunities
Visualise how customers go from engagement to conversion with funnel and cohort analysis—filter by specific audiences to uncover patterns, spot drop-off points, and find new opportunities.
Measure performance
Get a complete view of conversions, purchase behaviour, business performance, and marketing impact in one place.
Additional Personalisation resources
Start Personalisation orientation
See how to use Personalisation features to transform your retention marketing, with deeper data and new insights.
Explore Personalisation resources
Take a deeper dive into using Personalisation and find answers to your most pressing questions with support articles and more.
Level up your post-purchase strategies
Dig into insights on repeat purchase timing and cart bundling with Klaviyo’s latest product analysis report.
Personalisation FAQs
What is Personalisation?
Personalisation, previously known as Marketing Analytics, is an add-on to your Klaviyo Marketing plan that provides advanced customer and product insights to boost retention, grow revenue, and build deeper customer relationships.
What is RFM analysis and how should I use it?
RFM analysis automatically categorises customers based on how recently, how often, and how much they have purchased, so marketers can target and trigger outreach based on customer value and engagement.
What is the difference between Personalisation and Advanced Klaviyo Data Platform?
Personalisation consists of analytics-focused features, while Advanced Klaviyo Data Platform offers advanced tools for data management, insights, and actionability.
What level of analytics expertise does Personalisation require?
None. Personalisation is built for marketers and non-technical users, with out-of-the-box analysis, flexible reports, and real-time activation in Klaviyo Marketing.
How much does Personalisation cost?
Personalisation is priced based on your active profiles. Find out what your account’s price would be on the pricing page.
What is product analysis and how should I use it?
Product analysis provides insights into repeat purchase timing and which products customers tend to buy together or in succession. With Klaviyo’s product analysis, marketers can trigger cross-sell messages at the perfect time and advertise the next best product for each individual.
What is linear multi-touch attribution?
Linear multi-touch attribution provides a more accurate view of marketing influence by assigning fractional credit for sales across multiple customer interactions. Learn more about the difference between multi-touch and omnichannel attribution.
How is Personalization different from the reporting included with Klaviyo Marketing?
Personalisation offers more customisability and broader insights about your customers, products, and business. Klaviyo Marketing offers reporting on your marketing performance and subscriber trends.