Keep customers coming back
AI recommends the next best product and best time to reach each customer, helping every purchase lead to the next.
Marketing Analytics is now Personalization
Every customer experience, personalized—backed by AI decisioning
AI-driven personalization, powered by the Klaviyo Data Platform, finds the right move for every customer, every time, across every channel—never one-size-fits-all.
Trusted by 205,000+ brands
Stay one step ahead of churn
RFM analysis spots high-value customers at risk of churning and automatically launches personalized win-back flows.
See what’s actually driving revenue
Multi-touch attribution brings every channel into one view, so you know what's working and where to invest.
Smarter from the start
Skip the spreadsheets and setup. With always-on machine learning models and real-time dashboards, you get smarter insights from day one.
Use RFM analysis to group and score customers based on how recently, how often, and how much they've purchased—so you can build smarter segments that actually convert.
Boost average order value with product-level insights for abandoned cart flows and bundling strategies.
Effortlessly fine-tune your buying prediction window for a more accurate customer lifetime value (CLV) forecast.
Compare audience performance at scale, pinpoint top segments, and identify areas to improve.
Sends as unique as your customers
Nothing generic here. Advanced features learn your customers and personalize each send, across channels, automatically.
Target the right audience, every time
Before every campaign, AI decides who to reach, only sending to the people most ready to buy—so you only spend where it counts.
Reach them at the best moment
Personalized send time learns when each customer is most likely to engage, and delivers each message exactly then—automatically.
Make every text feel 1:1
AI writes a unique message for every customer in a flow, drawn from their behavior and intent, so no one gets a generic blast.
Flexible pricing that fits your needs
Visit the pricing page to see all the products and features available to help you create smarter customer journeys and longer-lasting relationships.
Personalization
Track performance with advanced attribution, RFM analysis, and predictive insights.
The full journey, finally in focus
From first click to repeat purchase, track every interaction across channels, segments, and seasons—so you always know what's driving results.
Understand how all your channels—in and outside of Klaviyo—work together to drive conversions with multi-touch, omnichannel attribution.
Connect channels
Understand how all your channels—in and outside of Klaviyo—work together to drive conversions with multi-touch, omnichannel attribution.
Find opportunities
Visualize how customers go from engagement to conversion with funnel and cohort analysis—filter by specific audiences to uncover patterns, spot drop-off points, and find new opportunities.
Measure performance
Get a complete view of conversions, purchase behavior, business performance, and marketing impact in one place.
Additional Personalization resources
Start Personalization orientation
See how to use Personalization features to transform your retention marketing, with deeper data and new insights.
Explore Personalization resources
Take a deeper dive into using Personalization and find answers to your most pressing questions with support articles and more.
Level up your post purchase strategies
Dig into insights on repeat purchase timing and cart bundling with Klaviyo’s latest product analysis report.
Personalization FAQs
What is Personalization?
Personalization, previously known as Marketing Analytics, is an add-on to your Klaviyo Marketing plan that provides advanced customer and product insights to boost retention, grow revenue, and build deeper customer relationships.
What is RFM analysis and how should I use it?
RFM analysis automatically categorizes customers based on how recently, how often, and how much they have purchased, so marketers can target and trigger outreach based on customer value and engagement.
What is the difference between Personalization and Advanced Klaviyo Data Platform?
Personalization consists of analytics-focused features, while Advanced Klaviyo Data Platform offers advanced tools for data management, insights, and actionability.
What level of analytics expertise does Personalization require?
None. Personalization is built for marketers and non-technical users, with out-of-the-box analysis, flexible reports, and real-time activation in Klaviyo Marketing.
How much does Personalization cost?
Personalization is priced based on your active profiles. Find out what your account’s price would be on the pricing page.
What is product analysis and how should I use it?
Product analysis provides insights about repeat purchase timing and what products customers tend to buy together or in succession. With Klaviyo’s product analysis, marketers can trigger cross-sell messages at the perfect time, and advertise the next best product for every individual.
What is linear multi-touch attribution?
Linear multi-touch attribution provides a more accurate view of marketing influence by assigning fractional credit for sales across multiple customer interactions. Learn more about the difference between multi-touch and omnichannel attribution.
How is Personalization different from the reporting included with Klaviyo Marketing?
Personalization offers more customizability and broader insights about your customers, products, and business. Klaviyo Marketing offers reporting on your marketing performance and subscriber trends.