Klaviyo Customer Hub
Klaviyo Customer Hub makes your website a personalized revenue channel, giving repeat buyers quick access to reorder options, loyalty information, and self-service all in one place.
- One-click reorder
- Loyalty
Klaviyo for
Turn first-time buyers into loyal, repeat customers
Sending a generic follow-up to every first-time buyer ignores when each one is actually ready to reorder. With Klaviyo, you can time post-purchase flows, loyalty rewards, and cross-sells to each customer's buying patterns, so more first orders become repeat ones.
Make reordering easy by timing your next offer right
How Klaviyo turns one purchase into a reason to keep coming back
Explore Klaviyo Customer Hub
Klaviyo Marketing
Klaviyo Marketing automates messages across email, text messaging, mobile push, and WhatsApp, delivering post-purchase flows and personalized cross-sells on the channel where customers are most likely to engage.
- Post-purchase flows
- Cross-sell
Klaviyo Reviews
Klaviyo Reviews automates review collection, so you can put each buyer's ratings and photos to work as social proof for the next shopper.
- Review requests
- Social proof
The platform behind loyalty and repeat purchases
A connected infrastructure linking purchase data, lifecycle flows, and loyalty data behind the scenes
Product | Capability | How it works |
|---|---|---|
Klaviyo Customer Hub | Self-serve account | This account puts one-click reorders, loyalty point redemption, and subscription management in one place for customers. Each self-service action shows up in the customer’s profile and can trigger the next message. |
Klaviyo Marketing | Multi-channel flows | Trigger post-purchase flows across email, text messaging, mobile push, or WhatsApp based on AI predictions like best cross-sell date and channel affinity, so every message lands where each person is most likely to engage next. |
Klaviyo Reviews | Review collection and social proof | Trigger an automated review request on each customer’s preferred channel after their order is delivered. Then, incorporate product reviews into your future messaging as social proof. |
Hear it from our customers
Customer Spotlight
We wanted to simplify the experience for our loyal customers, and Klaviyo Customer Hub made that possible. It's now a central part of our customer retention strategy.
Rachel Fagan, VP of marketing, Happy Wax
Customer Spotlight
Post-purchase and loyalty FAQs
Learn how Klaviyo helps you turn first-time buyers into repeat customers and measure the revenue your loyalty program drives.
What metrics should I track to measure retention?
Track repeat purchase rate, time between orders, and loyalty point redemptions. Klaviyo's cohort and funnel analysis help you see how each customer group’s repeat purchasing changes over time.
How do I know if my loyalty program actually drives revenue?
Loyalty activity lives on the same customer profile as the rest of your marketing, and Customer Hub surfaces each shopper’s loyalty balance and redemptions in context. From there, cohort and funnel analysis and custom metrics let you connect redemptions and repeat purchases to revenue over time.
What post-purchase email and SMS flow improves customer loyalty?
A strong post-purchase flow confirms the order, then times a cross-sell to each customer's predicted next order date and surfaces a loyalty reward, if applicable. Triggered by real purchase events, it gives every buyer a reason to return.
What are the best strategies for creating customer loyalty?
Make the second purchase easy and the follow-up relevant. Customer Hub gives shoppers one-click reorder options and access to their loyalty and order information all in one place, while Klaviyo Reviews helps you collect product ratings and photos and use it as social proof in future messages.
Explore related resources
Customer loyalty program guide
How to build loyalty that drives repeat revenue
Post-purchase emails
Examples and expert advice for the post-purchase journey
Improve repeat purchase rate
3 tactics to move from the first purchase to the second
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Learn about post-purchase and loyalty in Klaviyo
See how Klaviyo helps you turn first-time buyers into repeat customers with loyalty, reorder, and post-purchase flows