Klaviyo Marketing
Klaviyo Marketing runs your cart-recovery flow across email, text, and push, then follows up on whichever channel the shopper opens most.
- Cart flows
- Cross-channel
Klaviyo for
Recover sales when shoppers leave products in their carts
A generic reminder that only highlights what a shopper left in their cart rarely brings them back. With Klaviyo, you can automate multi-step, cross-channel recovery flows, personalized to each shopper’s cart and the product they’re most likely to buy next.
Trigger recovery the moment a cart is left
How Klaviyo brings shoppers back to the carts they left behind
Explore Klaviyo SMS
Composer
Composer is Klaviyo's AI marketing agent that can build and optimize your cart-recovery flow from a single prompt.
- AI flow building
- Flow audit
Personalization
Personalization is Klaviyo's AI decisioning layer. It helps you choose the right product and message for each shopper's abandoned cart reminder.
- Next best product
- Personalized content
The platform behind better abandoned cart recovery
A connected infrastructure uniting real-time store data, multi-channel flows, and AI
Product | Capability | How it works |
|---|---|---|
Klaviyo Marketing | Behavior-triggered flows | The flow starts when a shopper abandons a cart, then sends across email, text, and push. It leads with the channel each shopper opens most and adds follow-ups based on how they engage. |
Composer | AI flow generation and audit | One prompt is all Composer needs to build a multi-step abandoned cart flow. Composer can also audit your flows and performance, flag what's underperforming, and recommend changes for you to apply in Klaviyo. |
Personalization | Next best product and personalized content | Personalize your abandoned cart flow with AI predictions like next best product and content tailored to the shopper, like including a discount or free shipping only for high-value carts. |
Hear it from our customers
Customer Spotlight
Customer Spotlight
Abandoned cart recovery FAQs
Learn how Klaviyo detects abandoned carts in real time and runs personalized recovery flows to help you win the sale back.
What triggers an abandoned cart email?
An abandoned cart email is triggered a set amount of time after a shopper adds an item to their cart and leaves your site without checking out. Klaviyo records that event on the shopper’s profile in real time, so the recovery flow starts while intent is still high.
How many abandoned cart emails should I send?
Try sending a short series of 2–3 messages over a few days. In Klaviyo, you build the full sequence as one flow, controlling the delay between each send, when to add an incentive, and for whom, all from a single visual editor.
What is the best abandoned cart email?
The strongest cart emails show the products the customer left behind and give them a clear path back to check-out. Klaviyo makes it easy to personalize each message to the shopper's cart and coordinate across channels, like following an unopened email with a text message.
How do I set up an abandoned cart flow quickly?
Composer builds a complete cart recovery flow based on your store data and a single prompt, assembling the trigger, timing, and messages for your review. It can also audit a live flow and recommend what to improve.
Explore related resources
Abandoned cart email examples
Components, best practices, and 7 examples
Reduce cart abandonment
4 ways to recover more of sales when shoppers leave
Abandoned cart benchmarks
2026 data to inform your recovery strategy
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Learn about abandoned cart recovery in Klaviyo
See how Klaviyo helps you recover abandoned carts, with automated flows across marketing channels.