Klaviyo Data Platform
Klaviyo Data Platform is Klaviyo's unified, real-time data foundation, merging online and in-store activity into one profile per shopper.
- POS integration
- Unified profiles
Klaviyo for
Reach customers with relevant offers, whether they're online or in-store
Your online and physical stores each know a different version of the customer, so every message is a guess. Klaviyo merges online and in-store data into one profile per shopper, so you reach each customer as one person everywhere.
One customer profile. Every channel, every store.
How Klaviyo makes your online and in-store shoppers one and the same
Explore Klaviyo Data Platform
Klaviyo SMS & RCS
Klaviyo SMS & RCS automates text messages built on each customer's full profile, reaching shoppers whether they buy online or in store.
- Cross-channel
- Automated flows
Klaviyo Customer Hub
Klaviyo Customer Hub makes your website a personalized revenue channel, giving shoppers one account for up-to-date information on orders, points, and rewards.
- Loyalty
- On-site account
The platform behind unified retail marketing
A connected infrastructure linking online and POS data, marketing automation, and customer loyalty behind the scenes
Product | Capability | How it works |
|---|---|---|
Klaviyo Data Platform | Unified POS and online data | Receipts and check-out events from your POS and ecommerce integrations sync directly to each customer profile, keeping segmentation logic and flow triggers accurate across channels. |
Klaviyo SMS & RCS automation | Online and in-store triggers | A flow can trigger based on either an online or an in-store event, whether that’s online browse abandonment or an in-store marketing list sign-up. |
Klaviyo Customer Hub | Self-serve account and loyalty | Give shoppers a branded, self-serve account for tracking orders, getting personalized product recommendations, and redeeming loyalty points, all based on up-to-date data from their customer profile. |
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Retail marketing FAQs
Learn how Klaviyo unifies online and in-store data into one profile per customer, and coordinates every channel from a single platform.
How do I connect my online and in-store customer data?
Klaviyo Data Platform merges online and in-store data into one real-time profile per shopper through pre-built integrations. A customer's full history follows them across channels, so in-store behavior and online browsing inform the same segments and messages.
What is a customer data platform and how does it create a unified profile?
A customer data platform consolidates every interaction, order, and preference into a single profile per customer. Klaviyo Data Platform builds that profile in real time from online and in-store sources, giving your whole team a single view of every customer to act on.
How do I message one customer online and in-store?
Because every channel reads from the same profile, Klaviyo coordinates email, text messaging, WhatsApp, mobile push, and on-site as one cohesive experience. A shopper's in-store purchase might trigger a follow-up email, for example, and their online history is visible when they buy in person.
How do I avoid sending customers too many messages across channels?
With Klaviyo, every channel reads from the same profile, so a shopper's full message history sits in one place when you plan the next send. That makes it easier to coordinate the omnichannel experience and avoid sending duplicate messages across channels.
Explore related resources
State of retail marketing
Where retail marketing is headed and what to do now
CRM for retail
Why you need an autonomous CRM built for online and in-store
Retail analytics
Performance measurement across every store and channel
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Learn more about retail marketing in Klaviyo
See how Klaviyo unifies online and in-store data into one view of each customer