Ecommerce marketing automation platform

Earn more from your marketing tech

In 2022, Klaviyo customers earned $14B in untapped revenue through behavior-based automations. Succeed in 2023 with powerful email and SMS automations that drive revenue, increase retention, and integrate with 300+ ecommerce platforms.
earned in untapped revenue in 2022 from Klaviyo automations
List growth after 6 months of using email forms
tech integrations
Klaviyo customers

*$14B earned through November, 2022; 73% list growth for customers who currently have a live email form

Email marketing for ecommerce

Advanced personalization for maximizing repeat sales and order values

Klaviyo helps you avoid spending effort on low-impact emails that leave money on the table.

  • VIP-exclusive product announcements
  • Discount emails for bargain shoppers
  • Newsletters based on product line
  • Store opening invites based on location
  • Product suggestions based on quizzes
Email marketing segmentation flow for ecommerce
Get the right tools for retaining customers and increasing ROI

Advanced email segmentation

Target your audience using any combo of behavior, profile property, location, list, predicted LTV or order date, and more.

Behavior-based automation

Automatically send messages based on channel engagement, profile or event data, predictive analytics, and other platform data.

Customizable templates

Start with proven ecommerce templates. Add dynamic content based on coupons, browsing activity, and product preferences.

Targeted forms

Subscribe more visitors and re-engage customers with forms based on time on page, number of visits, device, or segment.

100,000+ brands use Klaviyo to grow

Glossier logo
Something Navy logo
Cravings by Chrissy Teigen logo
Bearpaw logo-email marketing client
Gravity logo-email marketing client
Wild Alaskan Company logo-email marketing client
Doe Lashes uses Klaviyo email

35% of their customers buy again within 90 days

Retention is a huge part of what really drives our business forward. We’ve seen how powerful Klaviyo is in driving repeat purchases and retention revenue. That really offsets the rising cost of CPA.”
Jason Wong, founder of Doe Lashes
Doe lashes Klaviyo email client product
SMS marketing for ecommerce

When email and SMS are in lockstep, both channels improve

Wielding them both from a single platform is the most effective way to grow lists, recover carts, and earn more revenue per customer.

Klaviyo SMS makes sense, and money.

  • Targeted promotions: Promote new products, short-term discounts, and more.
  • Multichannel automations: Combine SMS and email to reach customers in the ways that get the best results.
  • Easy sign-up options: Consent at checkout, pop-ups and forms, click to text, and keyword opt-in.
SMS marketing automation split for abandoned carts