Smarter SMS marketing powered by all your customer data

Most consumers (74%) subscribe to SMS from 2 to 5 brands, with 72% globally interested in weekly texts from brands, highlighting the growing preference for SMS marketing. Learn more by reading our SMS consumer report.

65% of consumers said they purchased something they had planned to buy “in the near future” or “in a few months” because of a text message. Consumers not only like to receive communication via text from brands but it drives them to purchase sooner. Learn more in Klaviyo’s SMS consumer report.

Some SMS best practices include urgency, directness, personalization, a balanced send cadence, and value or exclusivity.

It’s better to have email and SMS in the same platform so you have a holistic customer view and complete control over your marketing efforts. With Klaviyo, you can better personalize and segment campaigns with SMS, email, mobile push, and reviews in one centralized place.

SMS and MMS messages cost a different number of credits, depending on the country of the message recipient. Explore SMS and MMS pricing.

Klaviyo SMS is currently available in the United States, Canada, the United Kingdom, Australia, New Zealand, France, Germany, the Netherlands, Ireland, Austria, Spain, and Switzerland. We are continuing to expand to new regions.

Klaviyo SMS has introduced age gating to help retailers confirm legal drinking age before SMS communication with subscribers. Brands can add the new “Age Gate” block to Klaviyo forms to collect each subscriber’s date of birth and ensure compliance.

Klaviyo supports SMS age gating for alcohol retailers in Australia, Austria, France, Germany, Ireland, the Netherlands, Spain, Switzerland, the United Kingdom, and the United States.

Please note: Regulations for alcohol promotion and SMS marketing vary by region. Klaviyo SMS age gate users are required to create separate forms for each country.