Build stronger one-to-one relationships
Transform first-time shoppers into lifelong loyalists
Klaviyo text message marketing includes features to help you build and strengthen valuable relationships with customers.
SMS subscribe links
Collect new SMS sign-ups using email CTAs, social media links, and QR codes.
Dynamic text blocks
Create a single SMS sign-up form that automatically optimizes for mobile visitors.
Grow your SMS marketing list using branded phrases subscribers can use for text-to-join or to communicate directly with your brand.
Respond to individual customers in real time through Klaviyo or Gorgias/Zendesk integrations.
Create targeted campaigns or segment flows by SMS consent.
Customize 20+ pre-built SMS automated flows to fit your brand needs.
MMS image and GIF support
Add high-quality images to your text messages campaigns and dynamic product images in flows.
Enhance your SMS with a new level of intelligence
In the age of AI, intelligence drives success. Klaviyo has integrated powerful AI, predictive analytics, and reporting to ensure that your SMS marketing is not just effective, but exceptional.
- SMS copywriting: Let the advanced algorithms of Klaviyo’s SMS assistant craft copy that converts.
- SMS replies: Klaviyo’s “suggested responses” tool makes responding easier by recommending the best saved “quick response.”
- A/B testing: Easily test SMS copy or flow settings to determine the most effective message and channel combination for your audience.
- Predicted customer attributes: Segment or personalize SMS based on predicted lifetime value, order date, and churn risk.
- Reporting and benchmarks: Gain a competitive edge with in-depth analysis, from granular, audience-level insights to personalized industry benchmarks.
Grow your list with confidence
Klaviyo has built-in deliverability and compliance features that help ensure your messages only get sent to customers who have opted in.
- Show up as your brand, not a random number with built-in contact cards and custom branded links.
- Quickly add pre-built disclosure language and terms of service to any form.
- Only send texts during local recipient business hours with SMS quiet hours.
- Identify deliverability issues and quickly make adjustments with SMS failed reasons.
- Automatically check for SMS consent prior to sending your texts—and skip any non-consent profiles.
Honeylove consolidates email + SMS in Klaviyo and drives 195% revenue growth
13,000+ brands use Klaviyo SMS to grow
100k+ SMS subscribers in a year
See why this fashion brand combined SMS marketing with Klaviyo email.
40x ROI in 6 months with Klaviyo
Discover this health and beauty brand’s strategy for easily weaving email and SMS together.
49% more SMS subscribers
Explore why this fashion brand moved their SMS marketing to Klaviyo.
Your marketing channels consolidated in one platform
With SMS, email, mobile push, and reviews all together, you can reduce spend and increase your ROI—while reaching customers on their preferred channels.
- Drive more list growth with a single platform to manage and optimize your sign-up forms and marketing experiences.
- Make smarter business decisions based on accurate, comprehensive profiles and real-time data.
- Improve conversion rates with intelligent testing and predictive analytics.
If you’re a current Klaviyo email customer, it’s easy to add SMS right in the platform.
Build flows for every touchpoint, moving customers through the funnel.
Learn how your KPIs stack up to peers. Get step-by-step guidance to improve.
Track email KPIs, predict customer behavior, and get actionable insights.
Promote sales events, announce new products, send newsletters, and more.
Tailor 100+ essential templates to your brand’s needs with ease.
Additional SMS marketing resources
SMS marketing best practices
Text subscribers without annoying them.
Kickstart your SMS marketing program in 6 steps
Launching your SMS marketing program doesn’t need to be intimidating.
Getting started with Klaviyo SMS
How to create and send a Klaviyo SMS campaign.