Klaviyo SMS

Engage your most valuable customers with SMS marketing

Connect with your customers where they are most active. With Klaviyo SMS marketing, you can create personalized, cross-channel experiences that engage your audience faster.

Build stronger one-to-one relationships

of consumers have bought as a result of a brand’s text
1 in 3
consumers prefer texts over emails from their favorite brands
SMS marketing gets 5.5x the click rate of email
click rate for Klaviyo SMS

Transform first-time shoppers into lifelong loyalists

Klaviyo text message marketing includes features to help you build and strengthen valuable relationships with customers.

AI and analytics

Enhance your SMS with a new level of intelligence

In the age of AI, intelligence drives success. Klaviyo has integrated powerful AI, predictive analytics, and reporting to ensure that your SMS marketing is not just effective, but exceptional.

  • SMS copywriting: Let the advanced algorithms of Klaviyo’s SMS assistant craft copy that converts.
  • SMS replies: Klaviyo’s “suggested responses” tool makes responding easier by recommending the best saved “quick response.”
  • A/B testing: Easily test SMS copy or flow settings to determine the most effective message and channel combination for your audience.
  • Predicted customer attributes: Segment or personalize SMS based on predicted lifetime value, order date, and churn risk.
  • Reporting and benchmarks: Gain a competitive edge with in-depth analysis, from granular, audience-level insights to personalized industry benchmarks.

Grow your list with confidence

Klaviyo has built-in deliverability and compliance features that help ensure your messages only get sent to customers who have opted in.

  • Show up as your brand, not a random number with built-in contact cards and custom branded links.
  • Quickly add pre-built disclosure language and terms of service to any form.
  • Only send texts during local recipient business hours with SMS quiet hours.
  • Identify deliverability issues and quickly make adjustments with SMS failed reasons.
  • Automatically check for SMS consent prior to sending your texts—and skip any non-consent profiles.

Honeylove consolidates email + SMS in Klaviyo and drives 195% revenue growth

Working with Klaviyo, it feels like we are only limited by our imagination and we don’t end up blocked by the technology.”
Mandi Moshay, director of ecommerce, Honeylove
195% revenue growth for Honeylove with Klaviyo over image of woman working on a laptop

13,000+ brands use Klaviyo SMS to grow

Your marketing channels consolidated in one platform

With SMS, email, mobile push, and reviews all together, you can reduce spend and increase your ROI—while reaching customers on their preferred channels.

  • Drive more list growth with a single platform to manage and optimize your sign-up forms and marketing experiences.
  • Make smarter business decisions based on accurate, comprehensive profiles and real-time data.
  • Improve conversion rates with intelligent testing and predictive analytics.

If you’re a current Klaviyo email customer, it’s easy to add SMS right in the platform.

Explore the rest of the platform
Use pre-built email automations to move customers through the funnel.
Mobile Push
Drive engagement with targeted mobile app notifications.
Add automated review requests to email and SMS flows.
  • Build flows for every touchpoint, moving customers through the funnel.

  • Learn how your KPIs stack up to peers. Get step-by-step guidance to improve.

  • Track email KPIs, predict customer behavior, and get actionable insights.

  • Promote sales events, announce new products, send newsletters, and more.

  • Tailor 100+ essential templates to your brand’s needs with ease.

  • Drive more revenue with hyper-relevant campaigns powered by real-time data.

  • Capture more data, target specific audiences, add coupons, and more.

Additional SMS marketing resources

Frequently asked questions about SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, announcements, reminders, and more by text message. Learn more about SMS marketing.