Why is SMS marketing important?

Most consumers (74%) subscribe to SMS from 2 to 5 brands, with 72% globally interested in weekly texts from brands, highlighting the growing preference for SMS marketing. Learn more by reading our SMS consumer report .

Is SMS marketing effective?

65% of consumers said they purchased something they had planned to buy “in the near future” or “in a few months” because of a text message. Consumers not only like to receive communication via text from brands but it drives them to purchase sooner. Learn more in Klaviyo’s SMS consumer report .

What are some SMS best practices?

Some SMS best practices include urgency, directness, personalisation, a balanced send cadence, and value or exclusivity.

Why is it better to have email and SMS in the same platform?

It’s better to have email and SMS in the same platform so you have a holistic customer view and complete control over your marketing efforts. With Klaviyo, you can better personalise and segment campaigns with sms, email , mobile push , and reviews in one centralised place.

How does Klaviyo charge for SMS?

SMS and MMS messages cost a different number of credits, depending on the country of the message recipient. Explore SMS and MMS pricing .

Which countries is Klaviyo SMS available in?

Klaviyo SMS is currently available in the United States, Canada, the United Kingdom, Australia, New Zealand, France, Germany, the Netherlands, Ireland, Austria, Spain, Switzerland, Denmark, Finland, Norway, Sweden, Italy, Portugal, Belgium, Poland, and Hungary, and we are continuing to expand to new regions.

Klaviyo SMS

SMS marketing built for smarter sends

Klaviyo SMS gives you data-driven SMS marketing that works seamlessly with all your channels, so it’s easy to send timely, personalised text messages that get tapped.

Text your way to better results

Power personalisation with better data

Deliver exactly what each customer needs with Klaviyo’s built-in data platform and two-way conversations.

Meet users where they are, worldwide

Easily engage customers around the world with SMS, email, and mobile messaging, all in one platform.

Grow faster with AI and optimisation

Use automated testing and list growth tools to drive more SMS revenue even faster.

Take action with clear, omnichannel insights

Know your next moves and where to spend with multi-channel attribution and reporting.

The data to deliver text messages your customers want

Stronger customer relationships start with having the best data, so you’re sending the timely, relevant texts they actually want to receive.

Quickly and easily segment, personalise, and act on insights, with all your experiences powered by the Klaviyo Data Platform.
New Use Automated SMS Conversations to quickly address FAQs and to create tailored experiences by learning more about your customers, like their preferences or style.
New Collect transactional consent (like order confirmations or shipping updates) separately from marketing to give subscribers control over the type of messages they receive.
Access and use all your data from across your tech stack with 350+ pre-built integrations and real-time data syncs.

Reach customers across channels, and across the globe

With all your channels in a single platform, it’s easy to combine SMS, email, and mobile app marketing into global omnichannel experiences.

Meet your customers where they are with multi-channel flows, automatically sending the right experience for each customer.
Engage customers globally with SMS available in 20+ countries.
Send messages confidently, ensuring compliance and building subscriber trust to boost engagement.

Brands that use Klaviyo for email + SMS see a 19% increase in GMV growth rate*

Watch the demo

Grow faster and smarter with data-driven AI for SMS

Send your best performing experience with Klaviyo AI.

Build your SMS list faster with data-driven forms that display at the best times for engagement.
Use personalised campaigns AI to test versions of an SMS campaign, determine the winning version for each subscriber, and send instantly.
Create and test on-brand SMS content in a fraction of the time. with SMS Assistant and A/B testing.
Drive greater ROI by using multi-channel A/B testing to uncover the best channel for each customer interaction.

Tap into actionable SMS insights

Make smarter decisions for your SMS strategy with built-in multi-channel reporting.

No double counting here. Accurately attribute a sale to the last engaged channel, whether it’s email, SMS, or mobile messaging with last-touch multi-channel attribution.
Easily manage budgets with usage reporting that shows how much you’re spending across every channel.
Enhance your SMS performance by analysing trends in subscriber growth and engagement across channels with multi-channel performance reporting.

SMS marketing features

See all features

B2C brands grow with Klaviyo SMS

SMS marketing FAQ

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, announcements, reminders, and more by text message.

Klaviyo SMS has introduced age gating to help retailers confirm legal drinking age before SMS communication with subscribers. Brands can add the new “Age Gate” block to Klaviyo forms to collect each subscriber’s date of birth and ensure compliance.

Klaviyo supports SMS age gating for alcohol retailers in Australia, Austria, France, Germany, Ireland, the Netherlands, Spain, Switzerland, the United Kingdom, and the United States.

Please note: Regulations for alcohol promotion and SMS marketing vary by region. Klaviyo SMS age gate users are required to create separate forms for each country.

*Business GMV growth based on data from ecommerce platforms. Other factors may also have contributed to an increase in gross merchandise value (GMV).