SMS marketing built for smarter sends
Klaviyo SMS gives you data-driven SMS marketing that works seamlessly with all your channels, so it’s easy to send timely, personalised text messages that get tapped.
Text your way to better results
Power personalisation with better data
Deliver exactly what each customer needs with Klaviyo’s built-in data platform and two-way conversations.
Meet users where they are, worldwide
Easily engage customers around the world with SMS, email, and mobile messaging, all in one platform.
Grow faster with AI and optimisation
Use automated testing and list growth tools to drive more SMS revenue even faster.
Take action with clear, omnichannel insights
Know your next moves and where to spend with multi-channel attribution and reporting.
The data to deliver text messages your customers want
Stronger customer relationships start with having the best data, so you’re sending the timely, relevant texts they actually want to receive.
- Quickly and easily segment, personalise, and act on insights, with all your experiences powered by the Klaviyo Data Platform.
- New Use Automated SMS Conversations to quickly address FAQs and to create tailored experiences by learning more about your customers, like their preferences or style.
- New Collect transactional consent (like order confirmations or shipping updates) separately from marketing to give subscribers control over the type of messages they receive.
- Access and use all your data from across your tech stack with 350+ pre-built integrations and real-time data syncs.
Reach customers across channels, and across the globe
With all your channels in a single platform, it’s easy to combine SMS, email, and mobile app marketing into global omnichannel experiences.
- Meet your customers where they are with multi-channel flows, automatically sending the right experience for each customer.
- Engage customers globally with SMS available in 20+ countries.
- Send messages confidently, ensuring compliance and building subscriber trust to boost engagement.
Brands that use Klaviyo for email + SMS see a 19% increase in GMV growth rate*
Grow faster and smarter with data-driven AI for SMS
Send your best performing experience with Klaviyo AI.
- Build your SMS list faster with data-driven forms that display at the best times for engagement.
- Use personalised campaigns AI to test versions of an SMS campaign, determine the winning version for each subscriber, and send instantly.
- Create and test on-brand SMS content in a fraction of the time. with SMS Assistant and A/B testing.
- Drive greater ROI by using multi-channel A/B testing to uncover the best channel for each customer interaction.
Tap into actionable SMS insights
Make smarter decisions for your SMS strategy with built-in multi-channel reporting.
- No double counting here. Accurately attribute a sale to the last engaged channel, whether it’s email, SMS, or mobile messaging with last-touch multi-channel attribution.
- Easily manage budgets with usage reporting that shows how much you’re spending across every channel.
- Enhance your SMS performance by analysing trends in subscriber growth and engagement across channels with multi-channel performance reporting.
SMS marketing features
Choose from over 160 customisable templates to create and send on-brand texts quickly and easily.
More accurately target and personalise every text with customer profiles that capture real-time data.
Find over 70 customisable forms templates to help you collect new subscribers and gather insights.
Automate personalised SMS based on customer behaviour and preferences.
Personalise every text with granular segmentation, and create segments even faster with AI.
Stay in the know on our latest product updates and features.
B2C brands grow with Klaviyo SMS
Grind grows SMS subscribers by 36%
The INKEY List achieves 31x ROI from Klaviyo in one year
Paul Smith achieves a 16.7% decrease in spam rates
SMS marketing FAQ
SMS marketing is the practice of sending customers and prospects marketing messages, promotions, announcements, reminders, and more by text message.
*Business GMV growth based on data from ecommerce platforms. Other factors may also have contributed to an increase in gross merchandise value (GMV).