Track data in real time
Email KPIs, omnichannel performance, business metrics, customer behaviour, and more. Integrate with all your go-to platforms for even more data.
DATA INSIGHTS AND REPORTING
Reveal actionable insights with email data and reporting
Take a deeper look at your data. Real-time performance metrics, multichannel attribution, and predictive analytics keep you in the know—and help you stay two steps ahead.
More advanced reporting
Predict future behaviour
Built-in predictive analytics forecast individual customer activity and spending. Use insights to build precise segments, personalised campaigns, and more.
Save serious time
Enhance your workflow with custom reporting templates, flexible scheduling, and personalised benchmarks that show where to focus next.
Track multi-channel KPIs with built-in reports
Get a custom view of essential real-time data, from opens and unsubscribes to click-through and bounce rates. Then, optimise your strategy with additional insight into:
- Engagement by campaign
- Sales by channel
- Revenue by month
- Fulfilled orders by month
View the latest data from other platforms you rely on
Track and visualise performance with robust reporting tools that show the full picture of every customer. 300+ integrations sync with your existing tech stack and business software—so you can pull in even more data. Individual customer profiles keep it all organised for smart segmentation and personalisation.
Fuel growth with predictive analytics
Plan your next moves with help from powerful predictions about customer behaviour. Built-in machine learning forecasts future activity on an individual level, so you can build dynamic segments and personalise high-impact campaigns, including:
- Churn risk
- Customer Lifetime Value
- Expected date of next order
- Demographic predictions
Schedule convenient custom reports
Tailor for each audience
Make it easy for every team or stakeholder to find the most relevant data at a glance.
Build your ideal reports
Use preset or custom templates, complete with intuitive graphs, charts, and branded colors.
Set it and forget it
Get the reports you need on a weekly or monthly cadence, and easily export as a CSV file.
Doe Lashes increased repeat purchase rate by 35%
Klaviyo’s analytics are so granular. There’s an entire trail of stuff Klaviyo tells us, which really helps advise on what our next strategy should be.”
