Email and SMS ROI calculator

Klaviyo does an analysis of performance data of thousands of ecommerce brands using Klaviyo to calculate email and SMS benchmarks for campaigns, flows, and signup forms. These benchmarks are used to estimate revenue you will drive using Klaviyo. You can see additional benchmarks here.

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The ROI calculations provided by this tool are based on aggregated data derived from our customer base and are intended solely as an estimate. Actual performance may vary significantly and is influenced by numerous factors specific to your business, including but not limited to market dynamics, customer demographics, industry trends, geographic location, and operational strategies. Accordingly, the results generated by this tool are not a guarantee of your performance, and Klaviyo expressly disclaims any liability for discrepancies between these estimates and your actual outcomes.

Email profiles

An active email profile is any profile that can be emailed on Klaviyo. There are two main categories of active profiles:

Subscribers

Profiles added through general engagement

A suppressed email profile is any profile with an associated email address that cannot receive marketing emails because they bounced, are manually suppressed, have unsubscribed, or have marked your messages as spam.

Total profiles

The overall profile count is the total number of profiles associated with your Klaviyo account, regardless of their marketing status and channel (this includes Email, SMS, and Push profiles today). Any profile that is being stored and tracked in Klaviyo will be represented in this count.