klaviyo vs. attentive

Go ahead, compare. Klaviyo does what Attentive can’t.

Smarter relationships, maximum revenue impact. That’s the power of seamless coordination across email, SMS, and mobile push.

Activity log of customer actions (product viewed , order placed, etc.) A price drop automation that triggers SMS. Revenue breakdown by channel.

Choose the platform that does more

It isn’t just the quantity of channels in our intelligent marketing automation platform—including SMS, email, push notifications, reviews, social ads, and sign-up forms—that makes us the stronger partner for businesses of all sizes.

The quality of our features connects you with the right customers in the right channel with the right message, unlocking your ability to grow smarter digital relationships with your customers in a uniquely Klaviyo way.

	Klaviyo	Attentive

Experience	10+ years experience 151,000+ customers	6+ years experience 8,000+ customers
Campaigns	Email, SMS, Mobile Push + AI copywriting	Email, SMS, + AI copywriting
Flows	Email, SMS, Mobile Push + AI copywriting and built in product review request capabilities	Email, SMS + AI copywritingNo built-in reviews functionality
Forms/List Growth	Pop-ups, full-page, multi-step, segment-based targeting, identity resolution tracking	Pop-ups, full-page, multi-step, spin-to-win
Integrations	350+ integrations, including 50+ ecommerce platforms	100+ integrationsLimited direct ecommerce platform integrations
Compliance	Built-in features for Email and SMS	Built-in features for Email and SMS
Deliverability	Detailed delivery reports and benchmarks for Email and SMS	Top-level delivery rates
Reporting & Insights	CDP functionality, peer benchmarks, holdout group testing, and predictive analytics	Basic reporting and testing functionalityMust request to exclude iOS MPP opens from email
Attribution	Email and SMS last-touch attribution, conservative, customisable attribution windows	Email and SMS last-touch attributionDefault attribution: 30-day SMS click and 1-day received

Accuracy in everything we do

Attribution done right

You’ll know when and where a customer converts with customisable last-touch attribution for email and SMS. Using disconnected tools for your marketing channels leaves you susceptible to double-counting sales and investing more in less profitable strategies.

Engaged customers

Sending the right message in the right channel at the right time means higher conversion and lower unsubscribe rates. Irrelevant or redundant messages are a thing of the past.

Maximising revenue

With more targeted messages, you’ll see higher revenue per recipient—and reduce the chance that you’re sending and being billed for texts that your customers don’t actually want.

Explore campaigns

Klaviyo analytics. Attributed revenue breakdown shows revenue by type (flow, campaign) and channel (email, SMS). Conversion metric performance shows total revenue and 7-day trend.

Easy to use. From day one.

Design, segment, test, launch

Launching effective flows and campaigns across SMS and email is easy. Plus, we make A/B testing your messages a cinch.

Extensive support

Easily accessible strategic and technical help when you need it, including resources like guided setups, live trainings, SMS certifications, and more.

Powerful reporting

With Klaviyo’s omnichannel revenue and deliverability reporting, you’ll get actionable insights that put you in control of your marketing.

Centralised texting

Message customers in the United States, Canada, the United Kingdom, Australia, New Zealand, France, Germany, the Netherlands, Ireland, Austria, Spain, Denmark, Sweden, Norway, Finland, Italy, Portugal, and Switzerland from the same Klaviyo account. (Psst. You can’t with Attentive).

Unmatched personalisation

Go beyond basic personalised texts and emails. With the granular data you can collect with Klaviyo’s 350+ integrations, you can activate dynamic content and automations to create captivating omnichannel experiences.

All-inclusive SMS pricing

No long term contracts or hidden fees with Klaviyo SMS. We include carrier fees in our SMS pricing so you don’t have to worry about variable monthly costs, and forget about minimum spend or list management fees that you’ll find with Attentive pricing.

Stay compliant

We automate consent management for email and SMS so you know who’s subscribed and unsubscribed from each.

Seriously superior segmentation

Attentive only allows personalization for simple actions, but Klaviyo is inherently flexible. With more than 300 built-in integrations, you’ll have access to data across your entire tech stack in real time.

You can then use that data to segment your customers based on anything relevant, reaching your ideal audience when and where it matters.

It’s simple. More data = better segmentation = higher conversion.

Explore segmentation

Email that delivers

There’s a reason why over 143,000 brands around the world use Klaviyo email. We have the expertise and tools to help businesses of any size create beautiful email templates that land in the inbox.

What do you get with Klaviyo that you can’t get with Attentive email?