What types of messages can I send via WhatsApp?

Klaviyo offers two types of WhatsApp messaging: utility and service. Utility messages are transactional updates like order confirmations, shipping notifications, or payment reminders. Service messages are initiated by the customer and used to support two-way conversations for resolving inquiries Meta does not currently support marketing messages in the US.

Do I need a WhatsApp Business Account to use this feature?

Yes. To use WhatsApp messaging through Klaviyo, you’ll need a verified WhatsApp Business Account—but dont worry, you can set this up when you set up WhatsApp in Klaviyo. This ensures your brand is authorised to send messages, manage customer conversations, and access features like branded profiles and message templates.

What are some common use cases for WhatsApp with Klaviyo?

WhatsApp with Klaviyo is ideal for delivering personalised, real-time messages across the customer journey. Common use cases include: Utility messages, including order and shipping updates Service messages, including customer inquiries and resolving issues via Klaviyo’s Gorgias WhatsApp integration (coming soon) Omnichannel workflows, including the ability to personalise your outreach to your customer’s preferred channel

WhatsApp marketing

Your customers are already on WhatsApp. Now your data is too.

With the #1 global messaging app built natively in the Klaviyo platform, you can use all your data to personalise two-way, interactive conversations that engage your customers and grow your brand all around the world.

Get a demo

Smiling woman using a smartphone, with a WhatsApp business chat displayed on a phone screen overlay. Icons represent communication.

Engaging WhatsApp conversations, powered by unified data

Drive growth faster with two-way messaging

Automate personalised, interactive conversations that convert customers around the globe.

Go omnichannel with email, SMS, and more

Always meet customers where they are by seamlessly bringing WhatsApp into your omnichannel strategy.

Personalise and optimise with real-time data

Know which WhatsApp messages move the needle and optimise sends for faster growth.

Bring marketing and service together

Use all your customer data to create more personalised marketing and support interactions.

Grow faster with conversations that convert

Turn WhatsApp into your highest-converting channel with two-way, automated messaging personalised to each customer.

Get more sign-ups with WhatsApp forms, email content blocks, Shopify consent, and more.
Gather preferences and send tailored recommendations in any language—free with automated messages.
Convert more with rich media (images and videos), carousel formats, and call-to-action buttons.
Put growth on autopilot with Customer Agent—recommendations, conversions, and resolutions in any language, backed by each customer's full history.

WhatsApp message from Terraza Business Account showing athletic wear recommendations based on keywords: Outdoor running, Yoga, Tennis.

Bring WhatsApp into the omnichannel conversation

Shared credits across WhatsApp and text mean you're never locked into one mobile channel. Build your strategy around your customers, not your contracts.

Trigger flows off real-time customer behaviors, across every channel.
Run coordinated campaigns across email, text, push, and WhatsApp—all from one place.
Grow both mobile audiences at once and reach each customer on the channel they actually respond to.
Channel affinity handles the rest—it learns where each customer engages and sends there automatically.

Spring campaign flowchart showing audience segmentation and VIP messages via email and WhatsApp promoting a new collection.

Chat smarter with real-time data

Know what's working and personalise what's next, powered by Klaviyo Data Platform and built-in analytics.

Every customer profile updates in real time across every channel and 350+ integrations. Nothing missing, nothing siloed.
Capture preferences straight from conversations and feed them back into segments and flows for smarter, more personal messages down the line.
Build segments from any data, any source, and every interaction. Then use them across every channel.
Track attribution across WhatsApp and every other channel, so you know exactly where your budget earns.

Analytics dashboard showing click rate at 56%, open rate at 37%, placed order rate at 12%, and total £12.34k. Graph of engagement over time.

Connect marketing and service effortlessly

With all your data connected in Klaviyo, you can deliver the most seamless, relevant WhatsApp experiences across marketing and support.

Support customers in WhatsApp with Helpdesk, where AI can help resolve issues faster and identify smart selling opportunities.
Respond to customer questions instantly with keyword triggers and quick replies—without overloading your team.
Sync Klaviyo’s unified data with Gorgias to power personalised, timely WhatsApp support interactions.
COMING SOON Provide answers and help to customers on-site with K:AI Customer Agent, then seamlessly transfer to a live agent if needed.

Helpdesk interface showing a list of customer inquiries, with a conversation from Keiko Tanaka highlighted.

“We’ve seen a 22% opt-in rate when asking existing contacts to subscribe to WhatsApp. WhatsApp has delivered 2X the revenue per recipient compared to SMS.”

Brina Skof, Marketing Automation Lead at Loop Earplugs

WhatsApp messaging FAQ

WhatsApp messaging helps brands build stronger customer relationships through real-time, two-way conversations. With higher engagement and conversion rates than email or SMS, WhatsApp is ideal for delivering timely, personalised messages with rich media and interactive features, especially in international markets.

Meta does not currently support WhatsApp marketing messages to US phone numbers.

Klaviyo makes it easy to integrate WhatsApp into your broader marketing strategy, so you can deliver timely, personalised messages alongside email, SMS, and push. All customer interactions and data automatically sync to your unified profile for smarter segmentation and personalisation. With built-in reporting and attribution, you’ll gain full visibility into performance and ROI, making every message count.

WhatsApp with Klaviyo is ideal for delivering personalised, real-time messages across the customer journey. Common use cases include:

Utility messages, including order and shipping updates
Service messages, including customer inquiries and resolving issues via Klaviyo’s Gorgias WhatsApp integration (coming soon)
Omnichannel workflows, including the ability to personalise your outreach to your customer’s preferred channel

All features and functionalities, including those labelled as “Coming Soon” are subject to change or removal at Klaviyo’s sole discretion and should not be relied upon to make any purchasing, financial, or implementation decisions. Access and availability are not guaranteed and may be limited.