What types of messages can I send via WhatsApp?

Klaviyo offers two types of WhatsApp messaging: utility and service. Utility messages are transactional updates like order confirmations, shipping notifications, or payment reminders. Service messages are initiated by the customer and used to support two-way conversations for resolving inquiries Meta does not currently support marketing messages in the US.

Do I need a WhatsApp Business Account to use this feature?

Yes. To use WhatsApp messaging through Klaviyo, you’ll need a verified WhatsApp Business Account—but dont worry, you can set this up when you set up WhatsApp in Klaviyo. This ensures your brand is authorised to send messages, manage customer conversations, and access features like branded profiles and message templates.

What are some common use cases for WhatsApp with Klaviyo?

WhatsApp with Klaviyo is ideal for delivering personalised, real-time messages across the customer journey. Common use cases include: Utility messages, including order and shipping updates Service messages, including customer inquiries and resolving issues via Klaviyo’s Gorgias WhatsApp integration (coming soon) Omnichannel workflows, including the ability to personalise your outreach to your customer’s preferred channel

WhatsApp marketing

Start the global conversation with WhatsApp marketing

With the #1 global messaging app now on the Klaviyo platform, you can use all your data to personalise two-way, interactive conversations that engage your customers and grow your brand all around the world.

Get a demo

Woman smiling at smartphone, with a WhatsApp business chat displayed on a phone screen. Icons for email, messaging, and phone surround her.

WhatsApp marketing has entered the chat

Drive growth faster with two-way messaging

Automate personalised, interactive conversations that convert customers around the globe.

Go omnichannel with email, SMS, and more

Always meet customers where they are by seamlessly bringing WhatsApp into your omnichannel strategy.

Personalise and optimise with real-time data

Know which WhatsApp messages move the needle and optimise sends for faster growth.

Bring marketing and service together

Use all your customer data to create more personalised marketing and support interactions.

Grow faster with conversations that convert

Turn WhatsApp into your highest-converting channel with two-way, automated messaging personalised to each customer.

Get more sign-ups with WhatsApp forms and keywords.
Spark engagement by delivering tailored recommendations at scale with automated conversations.
Boost conversions with images and call-to-action buttons. Product carousels, videos, and more are coming soon.
COMING SOON Put growth on autopilot with K:AI Customer Agent—a 24/7 personalised AI shopping and service assistant that can recommend products based off a current conversation and past purchases.

WhatsApp message from Terraza Business Account showing athletic wear recommendations based on keywords: Outdoor running, Yoga, Tennis.

Bring WhatsApp into the omnichannel conversation

Add WhatsApp to your omnichannel strategy alongside email, SMS, and mobile push for seamless, scalable engagement.

Meet users where they are with multi-channel flows triggered by real-time customer behaviours.
Create coordinated multi-channel campaigns across email, SMS, push, and WhatsApp—all in one place.
COMING SOON Engage smarter with AI-powered channel affinity, automatically sending to each customer’s preferred channel.

Spring campaign flowchart showing audience segmentation and VIP messages via email and WhatsApp promoting a new collection.

Chat smarter with real-time data

Easily deliver tailored experiences and know what moves the needle with Klaviyo Data Platform and built-in analytics.

Know everything about every customer, with profiles updated with real-time data from all channels and 350+ integrations.
Build segments that go beyond basics—pull from any data, any source, and every interaction to hyper-personalise experiences.
Track attributions and performance across WhatsApp and other channels, so you can measure ROI and make your dollars work harder.

Analytics dashboard showing click rate at 56%, open rate at 37%, placed order rate at 12%, and total £12.34k. Graph of engagement over time.

Connect marketing and service effortlessly

With all your data connected in Klaviyo, you can deliver the most seamless, relevant WhatsApp experiences across marketing and support.

Support customers in WhatsApp with Helpdesk, where AI can help resolve issues faster and identify smart selling opportunities.
Respond to customer questions instantly with keyword triggers and quick replies—without overloading your team.
Sync Klaviyo’s unified data with Gorgias to power personalised, timely WhatsApp support interactions.
COMING SOON Provide answers and help to customers on-site with K:AI Customer Agent, then seamlessly transfer to a live agent if needed.

Helpdesk interface showing a list of customer inquiries, with a conversation from Keiko Tanaka highlighted.

“We’ve seen a 22% opt-in rate when asking existing contacts to subscribe to WhatsApp. WhatsApp has delivered 2X the revenue per recipient compared to SMS.”

Brina Skof, Marketing Automation Lead at Loop Earplugs

WhatsApp messaging FAQ

WhatsApp messaging helps brands build stronger customer relationships through real-time, two-way conversations. With higher engagement and conversion rates than email or SMS, WhatsApp is ideal for delivering timely, personalised messages with rich media and interactive features, especially in international markets.

Meta does not currently support WhatsApp marketing messages to US phone numbers.

Klaviyo makes it easy to integrate WhatsApp into your broader marketing strategy, so you can deliver timely, personalised messages alongside email, SMS, and push. All customer interactions and data automatically sync to your unified profile for smarter segmentation and personalisation. With built-in reporting and attribution, you’ll gain full visibility into performance and ROI, making every message count.

WhatsApp with Klaviyo is ideal for delivering personalised, real-time messages across the customer journey. Common use cases include:

Utility messages, including order and shipping updates
Service messages, including customer inquiries and resolving issues via Klaviyo’s Gorgias WhatsApp integration (coming soon)
Omnichannel workflows, including the ability to personalise your outreach to your customer’s preferred channel

All features and functionalities, including those labelled as “Coming Soon” are subject to change or removal at Klaviyo’s sole discretion and should not be relied upon to make any purchasing, financial, or implementation decisions. Access and availability are not guaranteed and may be limited.