Tap into deeper customer insights with Marketing Analytics
Go beyond clicks and open rates with advanced customer data and more powerful activation.
Turn your data into a difference-maker
Add Marketing Analytics to your Klaviyo Marketing plan to boost retention, grow revenue, and build deeper relationships with advanced features and actionable customer insights.
Clarity from first click to checkout
Every click, purchase, and moment is mapped across the entire customer journey. So you can spot what’s working and do more of it.
Skip the hard part
Get instant clarity with dashboards and models that are built, trained, and ready to work for you.
Growth on autopilot
One click gets it going—then templates, workflows, and predictions keep the momentum (and revenue) going strong.
Reporting that speaks your language
Easily customise reports, track the right metrics, and get clear, flexible attribution.
Take a quick tour of Marketing Analytics
The full journey, finally in focus
From first click to repeat purchase, track every interaction across channels, segments, and seasons—so you always know what’s driving results.
- Understand how all your channels—in and outside of Klaviyo—work together to drive conversions with multi-touch, omnichannel attribution.
- Visualise how customers go from engagement to conversion with funnel and cohort analysis—filter by specific audiences to uncover patterns, spot drop-off points, and find new opportunities.
- Get a complete view of conversions, purchase behaviour, business performance, and marketing impact in one place.
Smarter from the start
Skip the spreadsheets and setup. With always-on machine learning models and real-time dashboards, you get smarter insights from day one.
- Use RFM analysis to group and score customers based on how recently, how often, and how much they’ve purchased—so you can build smarter segments that actually convert.
- Boost average order value with product-level insights for abandoned cart flows and bundling strategies.
- Effortlessly fine-tune your buying prediction window for a more accurate customer lifetime value (CLV) forecast.
- Compare audience performance at scale, pinpoint top segments, and identify areas to improve.
From knowing to growing in one click
With prebuilt templates, automations, and AI-powered predictions, you can turn customer insights into conversions in just one click.
- Spot your VIPs, trigger a message to celebrate their loyalty, and target lookalikes to acquire more of your best customers.
- Catch at-risk customers with a thoughtful retention message before they disappear.
- Personalise outreach with insights into what each customer is most likely to buy next.
- Catch repeat buyers right before they’re ready to shop again with perfectly timed cross-sell flows.
“The product analysis through Marketing Analytics has been really valuable. With consecutive purchase insights, we know what products to prioritise when building post-purchase flows.”
Alex Cale, CRM Manager at Simba Sleep.
Simba Sleep switches to Klaviyo and drives 57% increase in repeat purchases
Ruffwear uses Klaviyo Marketing Analytics to drive incremental revenue and improve margins
Get more with Marketing Analytics
Shorten the distance from insights to action with tools for making the most of your data.
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Already included with Klaviyo |
Unlocked with Marketing Analytics | |
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Marketing and segment performance reports | ||
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Industry benchmarks | ||
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Customisable attribution and metrics |
Linear multi-touch and omnichannel attribution | |
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Predictive analytics and customer lifetime value |
Custom prediction windows | |
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Advanced personalisation with customisable RFM analysis | ||
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Advanced, actionable purchase pattern and catalog insights | ||
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Customer behaviour funnels and cohort reports | ||
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Audience and conversion dashboards | ||
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Omnichannel attribution (coming soon) | ||
Additional resources to learn about Marketing Analytics
Start Marketing Analytics orientation
See how to use Marketing Analytics features to transform your retention marketing, with deeper data and new insights.
Explore Marketing Analytics resources
Take a deeper dive into using Marketing Analytics and find answers to your most pressing questions with support articles and more.
Level up your post purchase strategies
Dig into insights on repeat purchase timing and cart bundling with Klaviyo’s latest product analysis report.
Marketing Analytics FAQ
Klaviyo Marketing Analytics consists of analytics-focused features, while Advanced Klaviyo Data Platform offers advanced tools for data management, insights, and actionability.