Tap into deeper customer insights with Marketing Analytics
Go beyond clicks and open rates with advanced customer data and more powerful activation.
Elevate your Klaviyo Marketing with more powerful insights
Add Marketing Analytics to your Klaviyo Marketing plan to boost retention, grow revenue, and build deeper relationships with advanced features and actionable customer insights.
Fine-tune your entire funnel
Optimise every message to hit the mark with insight into every step of the customer experience.
Upsell and win back
Build smart segments and targeted outreach based on your customers’ buying behaviour.
Perfect product promotions
Boost repeat purchases and average order value (AOV) with powerful personalisation.
Turn insights into action in one click
With better insights, advanced tools, and pre-built templates, your data is now more actionable than ever
Take a quick tour of Marketing Analytics
Get a better view of the entire customer experience
See your audience’s motivations, optimise key touch points, and turn engaged users into advocates.
- Visualise customer experiences, filter for specific audiences, and spot new opportunities with funnel and cohort analysis.
- Understand how channels and messages work together to drive sales with multi-touch attribution. Plus, get a full view of all your touchpoints—even those outside Klaviyo (coming soon).
- Compare audiences at scale, pinpoint top segments, and zero in on areas of improvement.
- See a full overview of conversions, purchase behaviour, business performance, and marketing impact.
Upsell and win back with pitch perfect timing
Better understand how your customers shop with you, so you can craft messages and experiences that resonate.
- Build smart segments by scoring and grouping customers by purchase behaviour with recency, frequency, and monetary (RFM) analysis.
- Effortlessly fine-tune your buying prediction window and customer lifetime value (CLV) forecast.
- Find and reward your most loyal customers—and spot those at risk of churning, so you can find a way to win them back.
- Maximise conversions with triggered flows and cross-channel targeting for key segments.
Keep ‘em coming back with perfect product promotions
Spark more repeat purchases and boost average order value with more-powerful-than-ever personalisation.
- Predict when customers are ready to buy again, then drive more repeat purchases with the perfect cross-sell flow.
- Personalise outreach with purchase pattern insights, knowing what every customer is most likely to buy next.
- Boost average order value with product analysis for abandoned cart flows and bundling decisions.
“The product analysis through Marketing Analytics has been really valuable. With consecutive purchase insights, we know what products to prioritise when building post-purchase flows.”
Alex Cale, CRM Manager at Simba Sleep.
Get more with Marketing Analytics
Shorten the distance from insights to action with tools for making the most of your data.
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Already included with Klaviyo |
Unlocked with Marketing Analytics | |
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Marketing and segment performance reports | ||
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Industry benchmarks | ||
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Customisable attribution and metrics |
Multi-touch model (available) / Omnichannel attribution (coming soon) | |
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Predictive analytics and customer lifetime value |
Custom prediction windows | |
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Advanced personalisation with customisable RFM analysis | ||
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Advanced, actionable purchase pattern and catalog insights | ||
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Customer behaviour funnels and cohort reports | ||
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Audience and conversion dashboards | ||
Additional resources
Start Marketing Analytics orientation
See how to use Marketing Analytics features to transform your retention marketing, with deeper data and new insights.
Explore Marketing Analytics resources
Take a deeper dive into using Marketing Analytics and find answers to your most pressing questions with support articles and more.
Level up your post purchase strategies
Dig into insights on repeat purchase timing and cart bundling with Klaviyo’s latest product analysis report.
Marketing Analytics FAQ
Klaviyo Marketing Analytics consists of analytics focused features, while Advanced Klaviyo Data Platform offers advanced tools for data management, insights, and actionability.