Learning resources for ecommerce marketers

Explore our library of free downloadable resources for ecommerce marketers that cover email marketing, SMS marketing, marketing automation, data privacy, and more.

Featured resources

Explore our most popular ecommerce guides, benchmarks, and deep dives

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How 5 UK brands use data to drive up to 20x conversion

Want to deliver personalised customer experiences that translate to real revenue growth? Take a lesson from brands like Dermalogica, Wilkinson Sword, and The Couture Club.

Foundational marketing strategy

Build best-in-class marketing fundamentals with these resources on how to ace the basics.

Advanced marketing strategy

Ready to move on from the basics? These resources help marketing teams as they grow and want to reach new levels of customer experience excellence.

The advanced email marketing playbook

Scalable email marketing tactics to personalise, optimise, and automate your strategy for more revenue, more ROI, and more profitability.

The power of unified email and SMS marketing

Ready to unite your cross-channel marketing strategy? Learn the importance of centralising data for more customer loyalty and control over your brand’s growth.

The complete guide to email deliverability

This is about your technology, your reputation, and your options when it comes to landing in the inbox––in the right folder––every single time.

RFP template: 122 questions to ask when evaluating vendors

All the questions ecommerce marketing teams need to consider when putting out an RFP—all to help you standardise your evaluation criteria against a handful of vendors.

Retention marketing: Balance loyalty and acquisition

Learn how to efficiently balance customer acquisition and retention to ensure you attract and keep customer attention—even in today’s pressure-cooker economy.

Ecommerce sector guides
Discover email and SMS marketing best practices, trends, and examples for your unique ecommerce industry.

Key benchmark reports

See what 325B emails and 3B texts across 14 ecommerce industries can tell you about your own performance.

Thinking of switching to Klaviyo?

We're here to help—check out these guides on switching email service providers (ESPs) and how we integrated with popular ecommerce platforms.