Explore our library of free downloadable resources for ecommerce marketers that cover email marketing, SMS marketing, marketing automation, data privacy, and more.
Discover how top brands drive retention and ROI through new technology and partnerships, bridge the AI implementation gap, and balance acquisition with lifetime value. This guide turns market pressures into competitive advantages in 2026.
This case study shows how leading fashion brands use Klaviyo to power retention-led growth, turn service into a revenue driver, and deliver personalised experiences at scale. All without sacrificing brand control.
Explore our most popular ecommerce guides, benchmarks, and deep dives
The future of customer experience won’t be “more AI.” It’ll be more human. Explore Klaviyo’s boldest predictions for how voice, wearables, AI agents, emotional intelligence, and creative reinvention will transform how brands connect, convert, and serve consumers in 2026.
Is your marketing strategy hitting the mark? Gauge what’s working—and what needs work—with our 2026 Omnichannel Benchmark Report. It breaks down the latest trends and takeaways across industries, based on data from 110,000+ brands.
In the 2026 edition of Behind the Brands, we take you inside the strategies of companies that are redefining the customer experience with Klaviyo.
You’ve got big goals for the year ahead. We’ve got the plan to keep you ahead of the game.
Discover the new tactics and tools today’s top brands are using to modernise, offer proactive support, and make more money.
Find out how AI-aided shopping is shaping new consumer expectations, and learn how your business can adapt to stay ahead of the curve.
Get the study that shows what’s working for the world’s top B2C brands—and how your team can apply it now.
Discover how the world’s most popular messaging app is reshaping the customer journey and how your brand can take advantage.
Want to deliver personalised customer experiences that translate to real revenue growth? Take a lesson from brands like Dermalogica, Wilkinson Sword, and The Couture Club.
Build best-in-class marketing fundamentals with these resources on how to ace the basics.
Excel with email from the very outset. Learn all about the best strategies, automations, workflows, and more to grow your brand’s profitability through best-in-class email marketing strategy.
6 steps to stand up an SMS marketing strategy that takes you from building a list of subscribers to sending out strategic communications that help convert people to become lifelong customers.
Customers want privacy and personalisation—so what does that mean for marketers? This guide has actionable tips for smarter, scalable personalisation in the privacy-first web.
Ready to move on from the basics? These resources help marketing teams as they grow and want to reach new levels of customer experience excellence.
Scalable email marketing tactics to personalise, optimise, and automate your strategy for more revenue, more ROI, and more profitability.
Ready to unite your cross-channel marketing strategy? Learn the importance of centralising data for more customer loyalty and control over your brand’s growth.
This is about your technology, your reputation, and your options when it comes to landing in the inbox––in the right folder––every single time.
All the questions ecommerce marketing teams need to consider when putting out an RFP—all to help you standardise your evaluation criteria against a handful of vendors.
Learn how to efficiently balance customer acquisition and retention to ensure you attract and keep customer attention—even in today’s pressure-cooker economy.
Discover email and SMS marketing best practices, trends, and examples for your unique ecommerce industry.
We're here to help—check out these guides on switching email service providers (ESPs) and how we integrated with popular ecommerce platforms.
Learn how to approach an ESP migration with 10 smart versus weak frameworks, according to industry experts at Northern Commerce, IM Digital, and Tomorrow—plus 10 reasons why brands switch.
The three essential steps ecommerce brands should take before beginning an ESP migration process—and why they matter. Do your due diligence and avoid any headaches down the line.
Running an online store on WooCommerce and wanting to upgrade your marketing? Learn why brands choose the Klaviyo x WooCommerce marketing plug-in—and how they switch to it, fast.
Whether you’re reconsidering your current marketing tech or a first-time shopper, if you’re running on Magento, we’ve got good news for you. Klaviyo’s email and SMS integration takes just minutes to set up.
