Learning resources for ecommerce marketers

We asked 8,000 global consumers to weigh in on the good, the bad, and the sloppy. Our top takeaway: smart service strategies start with a deep understanding of your audience. Plan your next moves with our AI Customer Service Playbook, featuring tailored tactics that resonate with 4 new consumer personas.

The best sports, performance, and lifestyle brands aren't waiting for big moments. They're built for them. See how brands like Castore, Humantra, SOAR Running, and BetterMe are driving real growth with Klaviyo, and what you can learn from how they do it.

67% of European marketing teams missed at least one cultural moment last year because they couldn't move fast enough. This summer, that changes. Discover how 1,200+ EMEA B2C brands are activating around the world's biggest sporting moments and what separates the ones winning from the ones watching.

In The Forrester Wave™: Email Marketing Service Providers, Q1 2026, customers rave about Klaviyo's ease of use, fast pace of development, and outstanding customer success. The report also cites Klaviyo's 25,000 new email customers in 2025, and it's 35,000 member community.

Discover why retention-first strategies are gaining momentum, how omnichannel inconsistency is costing brands revenue, where WhatsApp is outperforming expectations, and how leading teams are investing in AI to improve productivity and performance. This guide turns fragmentation into focus and customer expectations into competitive advantage.

How are Europe’s fashion brands navigating fast-moving trends and rising customer expectations? Discover insights from 600+ marketers on AI adoption, creator ROI, and the strategies driving growth in 2026.

This case study shows how leading fashion brands use Klaviyo to power retention-led growth, turn service into a revenue driver, and deliver personalised experiences at scale. All without sacrificing brand control.

Is your marketing strategy hitting the mark? Gauge what’s working—and what needs work—with our 2026 Omnichannel Benchmark Report. It breaks down the latest trends and takeaways across industries, based on data from 110,000+ brands.

In the 2026 edition of Behind the Brands, we take you inside the strategies of companies that are redefining the customer experience with Klaviyo.

You’ve got big goals for the year ahead. We’ve got the plan to keep you ahead of the game.

Discover the new tactics and tools today’s top brands are using to modernise, offer proactive support, and make more money.

Find out how AI-aided shopping is shaping new consumer expectations, and learn how your business can adapt to stay ahead of the curve.

Get the study that shows what’s working for the world’s top B2C brands—and how your team can apply it now.

Discover how the world’s most popular messaging app is reshaping the customer journey and how your brand can take advantage.