Health and beauty ecommerce marketing guide:  the state of email and SMS

In the wake of the digital transformation catalysed by the pandemic, the health and beauty industry has changed—and continues changing.

While it may seem that navigating the health and beauty space is harder than ever before, this industry’s ecommerce growth doesn’t need to be a mystery.

It’s not about quick hacks, magic formulas, or a race to the lowest prices. Instead, brands should focus on growing strong customer relationships and engaging customers throughout the entire ecommerce funnel.

To help you make sense of the dizzying array of changes that are afoot and how to respond in a way that sets your business up for success, we mapped out trends, benchmarks, and examples from leading health beauty brands.

• The current state of the health and beauty ecommerce industry
• What the future of health and beauty ecommerce holds
• Top health and beauty email and SMS marketing trends
• Email marketing benchmarks for health and beauty
• SMS marketing benchmarks for health and beauty
• A high-level overview of a health and beauty ecommerce funnel
• 9 health and beauty email and SMS examples