Downloadable ebook

Health and beauty ecommerce marketing guide:  the state of email and SMS

Discover trends and benchmarks from the health and beauty industry, as well as examples from leading health and beauty brands.

Your guide to the health and beauty industry

In the wake of the digital transformation catalysed by the pandemic, the health and beauty industry has changed—and continues changing.

While it may seem that navigating the health and beauty space is harder than ever before, this industry’s ecommerce growth doesn’t need to be a mystery.

It’s not about quick hacks, magic formulas, or a race to the lowest prices. Instead, brands should focus on growing strong customer relationships and engaging customers throughout the entire ecommerce funnel.

To help you make sense of the dizzying array of changes that are afoot and how to respond in a way that sets your business up for success, we mapped out trends, benchmarks, and examples from leading health beauty brands.

  • The current state of the health and beauty ecommerce industry
  • What the future of health and beauty ecommerce holds
  • Top health and beauty email and SMS marketing trends
  • Email marketing benchmarks for health and beauty
  • SMS marketing benchmarks for health and beauty
  • A high-level overview of a health and beauty ecommerce funnel
  • 9 health and beauty email and SMS examples

The health and beauty glow up

13%
Increase in sales the health and beauty industry saw from 2020 to 2021
65%
of consumers have bought beauty products online
17%
Rise in beauty prices per unit over 2021
DOWNLOAD GUIDE

The state of email and SMS for the health and beauty industry

Klaviyo logo outline highlighting a woman with a towel turban looking at the mirror