SPECIAL INTRODUCTORY PRICING
Turn social media engagement into customer growth
Bring your social data straight into unified customer profiles, uncover what content resonates most, and create more personalised experiences that drive high-value growth. Now that deserves a like.
Use social marketing to become a conversion influencer
Turn likes into leads
Engage your followers with top-performing campaigns and turn them into subscribers right from the comments, DMs, and tags.
See the full profile picture
Know your customers even better, using social data to enrich customer profiles and power deeper personalisation.
Maximise every dollar
Make your ad spend more efficient with real-time audience syncing between Klaviyo and platforms like Meta, Google, TikTok, Pinterest, and more.
Grow smarter
Bring all of your social data, owned and user-generated content (UGC) together to nurture subscribers, gain performance insights, and extend value across loyalty and partner platforms.
Grow your list by turning followers into subscribers
Get likes and subscribes by sharing top-performing campaigns and capturing followers’ email and SMS consent right from social.
- Convert social interactions like Instagram DMs, comments, and tags directly into email and text subscribers.
- Capture tags and @mentions across Stories, Posts, and Reels to enrich customer profiles, drive deeper personalisation, and measure engagement.
- Grow your list faster with social campaigns like always-on offers, exclusive drops, giveaways, and more.
- Use custom questions to collect preferences, interests, birthdays, and more from day one.
Global swimwear brand Kulani Kinis fuelled efficient SMS list growth from a single keyword campaign at $3.39 CPA: a low‑cost way to extend reach and drive repeatable revenue from a channel they already knew resonated.
Bring social data into your customer profiles
Capture rich data for more precise targeting, smarter personalisation, and more wins.
- Turn followers into customers you actually know by bringing their social activity and interests into their profile.
- See what's resonating with your audience so you can create more of the content they love.
- From loyal commenters to influential creators, automatically nurture the people championing your brand with targeted flows.
- Use those insights to build smarter audiences, trigger personalised experiences, and create more relevant campaigns.
Make your ad spend work as hard as your content does
Use Klaviyo’s audience sync to create lookalike audiences and launch more precise retargeting campaigns.
- Target with precision thanks to simplified, real-time syncing between Klaviyo and platforms like Meta, Google, TikTok, Pinterest, and more.
- Build lookalike audiences with Klaviyo’s reach behavioural data to find leads that act like your best customers, not just surface-level matches.
- Retarget cart abandoners, site browsers, and reel viewers right where they’re scrolling with exact behavioural targeting.
- Use proven customer behaviour and engagement patterns to maximise every dollar, focusing your spend on the leads most primed to buy.
Drive customer journeys forward with social insights
Trigger personalised journeys from DMs, tags, and UGC while deepening loyalty with integrations across rewards, advocacy, and community platforms.
- Keep all your owned and user-generated content, and performance data in one place.
- Identify and repurpose top-performing content across email, text, and other channels.
- Track your top content and the creators driving engagement, then dig deeper into what's trending with Composer.
- Make the most of what works by amplifying top-performing content and rewarding the creators helping your brand grow.
“With Klaviyo Social Marketing, we can meet people where they discover us and bring them into a more connected brand experience from the very first interaction.”
Danielle Hofmann, ecommerce manager at Lingua Franca
Additional social marketing resources
3 ways to grow your list with social media
How to convert Instagram followers into subscribers
How to sync Meta lead ad subscribers to Klaviyo
Klaviyo slides into DMs with acquisition of Gatsby
How to determine your Meta audience sync strategy
Identify segments to target with paid ads
Social marketing FAQ
Klaviyo social marketing—enhanced by the recent Gatsby acquisition—enables brands to turn social engagement, such as on Instagram, into high-intent email, text, and WhatsApp subscribers. You can convert followers on channels like Instagram into owned contacts, enrich customer profiles with social data, and trigger automated campaigns based on social interactions—all within Klaviyo.
You can also collect more first-party data directly from your social channels, giving you a clearer view of your customers. There’s a social content library, featuring owned and user-generated content, to easily source and use customer content in your campaigns.
All of this feeds into Klaviyo’s AI-powered marketing and service, helping you deliver more personalised messages, better targeting, and more relevant customer experiences across every channel.