Why is marketing crucial for wellness centres?

Marketing is the heartbeat propelling client awareness and retention in wellness spaces. A robust marketing strategy attracts new members, fosters loyalty, and establishes lasting rapport. Klaviyo’s automation refines this process, enabling centres to concentrate on top-tier service delivery.

Should wellness centres maintain an email list?

An email list is indispensable for wellness businesses seeking direct communication channels with clients. Klaviyo facilitates the growth of this list and its optimisation for segmented marketing endeavours.

Is email marketing viable for wellness centres?

Certainly, email marketing is a potent tool to connect with clients, known for yielding a high ROI. Klaviyo facilitates audience segmentation for crafting tailor-made messages, from workshop invites to special spa deals, striking a chord with every client.

How do wellness centres utilise email marketing?

Wellness centres employ email marketing to circulate newsletters, exclusive offers, workshop details, and more. Using Klaviyo’s advanced segmentation tools, centres can pinpoint specific client groups, such as inactive members, to dispatch relevant offers and rejuvenate their interest.

How can Klaviyo bolster client retention?

Client retention is paramount in the wellness industry. Klaviyo’s automated sequences nurture client relations by transmitting timely, pertinent content. Be it a milestone celebration or a new class launch, maintain client interest and ensure recurring visits.

How can wellness centres amplify sales with Klaviyo?

Klaviyo’s advanced analytics help you understand client behaviour on a deeper, more granular level, guiding you on how to refine your marketing strategies so you can create the right experiences to engage customers.

Why does Klaviyo stand out for wellness marketing?

Klaviyo’s platform is flexible, so you can tailor it to your distinct needs. With granular segmentation choices to advanced analytics, wellness centres are equipped to design and execute precision-driven email and SMS campaigns.

How do I get started with Klaviyo for wellness marketing?

Getting started with Klaviyo is easy. Sign up, upload your email database, and send your first campaign. Klaviyo’s intuitive interface and guided walkthroughs will provide you with you what you need for successful wellness marketing.

Email and SMS marketing for gyms, salons, spas, and more

Bring your data together in new ways to engage your clients

People sitting on yoga mats in a meditation pose indoors. Text: "More members. More appointments. More engagement. All while saving time.

Customer retention

Understand your clients on a deeper level

Klaviyo syncs with the digital platforms you already use to give you a unified, in-depth, real-time view of your clients.

Use this client data to enrich your email, SMS, and mobile push messages with relevant content that keeps clients coming back.

Welcome sequences for new clients
Abandoned booking flows
Service bookings reminders
Location-specific offers and events
Exclusive wellness tips and insights
Seasonal package deals
Discount vouchers and promotions
Membership loyalty perks
Anniversaries and milestones
Product or service upselling

Mobile app interface showing a person in a spa, activity log, and options to send text or email.

Tailored segmentation for clear communication

Klaviyo flexes to suit your unique business, making it easy to send targeted messages to precisely the right clients.

Dropdown menu interface showing options for booking a class. Selected criteria: "Booked class" zero times, "Intro to climbing".

Gently nudge clients to book a new service

Dropdown menu interface for tracking activated memberships, showing options for frequency and membership type.

Send a special promo to your most loyal clients

Filter interface showing criteria: "Closed invoice" at least once, over all time, where "Center name" equals Cambridge.

Promote location-specific events to clients in the area

New customer acquisition

Better ways to boost your client roster

Convert website visitors into clients
The magic of individualised marketing starts with obtaining contact details. Klaviyo’s web forms provide an effortless way for prospects to engage.

Discover new people who want what you offer
Klaviyo helps you understand your clients better. From there, you can connect with ad networks like Google and Facebook to create lookalike audiences—finding new clients who are more likely to love your services.

Facebook ad for Terraza spa offering 25% off, alongside a segmentation tool interface for engaged clients.

Custom reporting & analytics

Get a solid understanding of what’s driving growth

Klaviyo’s reporting and analytics offer pre-built reports and custom dashboards to give you a nuanced grasp of what’s spurring business growth.

Identify top revenue channels
Recognise growth opportunities
Optimise resources and manage expenses
Evaluate peak times and services
Spot top-selling treatments or trends
Analyse results for each distinct audience
Pinpoint most popular locations
Compare performance across all accounts side-by-side with Klaviyo portfolio

Chart and table showing booked appointments by location. Boston leads with 15,349 bookings, a 14.65% increase. Bar chart compares data.

Glowdega grew YoY bookings by 302%

“I am personally seeing around 100 individuals per month, and at the end of the night, sometimes I’m too tired to send a follow-up email that same day. Klaviyo’s flows help a lot with that.”

Hadiyah Daché, founder and owner, Glowdega

Klaviyo and Glowdega collaboration image showing a woman using a facial roller, with "302% Year Over Year Bookings" text.

Join other wellness brands using Klaviyo to connect with their clients

Wellness marketing FAQ

Wellness marketing encompasses activities promoting health, fitness, relaxation, and overall well-being. It includes online advertising, social media interaction, and email campaigns. Klaviyo connects with diverse platforms for a cohesive wellness marketing strategy.